At a Glance
- Tasks: Lead a vibrant team to drive sales and deliver exceptional customer experiences.
- Company: Join The Fragrance Shop, the UK's leading independent fragrance retailer.
- Benefits: Enjoy a competitive salary, Christmas bonus, and generous benefits package.
- Other info: Opportunities for career development and accredited training await you.
- Why this job: Be part of a growing brand and enhance your leadership skills in retail.
- Qualifications: Experience in retail management and a passion for customer service.
The predicted salary is between 26100 - 31900 £ per year.
A bit about us
Established in 1994, The Fragrance Shop is the UK’s leading independent fragrance retailer.
Our aim is to make mainstream and luxury fragrances affordable and accessible to all.
We showcase more than 130 fragrance brands in over 220 stores throughout the UK and online at www. thefragranceshop. co. uk.
We are expanding and are looking for a Store Manager to join the team and be part of a growing and vibrant brand.
Role Purpose
The Flagship Store Manager is responsible for driving commercial performance, customer experience excellence, operational standards, and team development within a flagship location.
This role leads the in-store team to achieve sales targets, elevate brand storytelling (Core & Niche), and deliver a consistent, premium retail experience.
The position plays a key role in strengthening Open-Sell performance while building capability within the team and contributing to succession planning.
Core Responsibilities & Competencies
Leadership & Team Management
- Recruit, onboard and retain high-performing team members aligned with brand values and service standards.
- Lead, supervise and motivate staff within a fast-paced flagship open sell retail environment.
- Conduct structured inductions ensuring strong product knowledge across multiple brands and concepts.
- Deliver regular one-to-ones, coaching sessions and performance reviews.
- Set clear sales targets and behavioural expectations aligned with KPIs.
- Drive daily floor leadership — leading by example in selling behaviours.
- Identify individual strengths and development areas, implementing coaching plans accordingly.
- Manage underperformance through clear objectives and measurable improvement plans.
- Foster a positive, high-energy culture focused on ownership, accountability and proactive selling.
Customer Service Excellence
- Champion a customer-first mindset and ensure consistent delivery of exceptional service.
- Define and implement a clear flagship customer journey from welcome to close.
- Ensure constant expertise across all brands, Core and Niche categories.
- Train teams in storytelling, discovery questioning and experiential selling.
- Monitor and improve customer satisfaction and feedback.
- Professionally resolve escalated customer issues and convert recovery into retention opportunities.
- Drive clienteling initiatives to enhance repeat purchase behaviour.
- Conduct internal mystery shops and respond to feedback with corrective actions.
Inventory & Merchandising Awareness
- Maintain accurate stock control, replenishment and inventory management processes.
- Ensure strong product visibility and tester accessibility to maximise engagement.
- Execute and maintain flagship-level VM standards in line with company guidelines.
- Analyse sell-through rates to optimise stock positioning (Core vs Niche).
- Identify slow-moving stock and implement commercial action plans.
- Ensure launch activations and promotional displays are delivered effectively.
Operational Skills
- Manage daily store operations including opening/closing procedures.
- Ensure full compliance with company policies and health & safety standards.
- Plan rotas effectively according to peak footfall and trading patterns.
- Maintain store standards across cleanliness, VM, stockroom organisation and CRM usage.
- Conduct regular operational audits to ensure consistency.
- Implement company training manuals and playbooks for Open-Sell and Flagship execution.
Sales & KPIS
- Drive conversion rate, average transaction value (ATV), units per transaction (UPT) and Niche penetration.
- Monitor daily, weekly and monthly sales performance against budget.
- Analyse MYTFS / SA performance by individual and team.
- Identify top-performing product lines and tailor selling strategies accordingly.
- Coach team on upselling and crossline selling techniques.
- Ensure staffing levels align with footfall and revenue opportunity.
- Control store-level costs within budget guidelines.
Communication & Problem solving
- Communicate clearly with internal stakeholders, brand partners and store teams.
- Provide regular performance updates and insights to senior management.
- Act swiftly to resolve operational or staffing challenges.
- Facilitate team meetings focused on KPI delivery and behavioural standards.
- Maintain strong collaboration with brand trainers and external partners.
Commercial awareness
- Identify local trading opportunities and customer trends.
- Provide feedback to stakeholders on growth potential, competitor activity and brand opportunities.
- Drive proactive selling culture within the store.
- Support Niche brand storytelling as a point of differentiation from luxury competitors.
- Contribute insights to future store development and flagship evolution.
Scope of Role
The Flagship Store Manager will
- Ensure store standards align with company expectations.
- Improve sales conversion and average transaction value.
- Increase Niche penetration.
- Enhance customer engagement and repeat purchase behaviours.
- Lead training implementation within the store.
- Contribute to succession planning and internal talent development.
Success Criteria
- Improved sales and conversion metrics
- Increased Niche sales percentage
- Higher staff productivity and engagement
- Strong customer satisfaction results
- Consistent flagship execution and operational standards
- Clear internal talent development progression
Why join us?
- Competitive salary
- Christmas Bonus scheme
- Generous benefits package, including holiday allowance, pension, and fragrance rewards
- Career development opportunities with accredited training
The Fragrance Shop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Due to the high volume of applications that we receive, we are regrettably not able to respond to everyone.
If you have not heard from us within four weeks of your application, please assume that on this occasion you have not been successful.
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Store Manager – Mary Street (Dublin) in Manchester employer: Per-Scent
The Fragrance Shop offers a dynamic and supportive work environment in Manchester, where you can thrive as a CRM Campaigns Specialist. With a focus on employee growth through comprehensive Bloomreach CRM training and flexible working arrangements, including the option to work from home, you'll be part of a collaborative team dedicated to driving customer engagement and revenue growth. Join us to make a meaningful impact while enjoying a culture that values innovation and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land Store Manager – Mary Street (Dublin) in Manchester
✨Get Your Retail Game On
Start by getting to know the local retail scene. Make a list of stores that align with your vibe and visit them. You'll be surprised at how many job openings come from chatting with staff or managers in-store. Plus, showing that you have a genuine interest in their brand can make you stand out when applying for that full-time role!
✨Join Retail Networks and Forums
Tap into retail-specific communities and forums, whether online or in-person. Platforms like Retail Week or local retail meetups can provide invaluable insights and connections. You never know who might drop a tip about an upcoming job at companies like Per-Scent, so don’t miss out on building those relationships!
✨Be Ready for Busy Season Opportunities
Keep your eyes peeled for seasonal hiring windows, especially in the run-up to major shopping periods. Retailers often look for full-time staff to carry through busy times and may even keep you on after the season. Stay proactive by regularly checking in with your favourite retailers about their hiring plans.
✨Show Off Your Customer Service Skills
Retail’s all about customer interactions, so make sure you showcase any relevant experience in your conversations and interviews. Share specific examples of your customer service skills and how they’ve led to positive outcomes. This is your moment to shine when applying to roles at places like Per-Scent!
We think you need these skills to ace Store Manager – Mary Street (Dublin) in Manchester
Some tips for your application 🫡
Show Off Your Customer Service Skills:In retail, customer service is key! Make sure your CV highlights any experience where you've dealt with customers, whether it’s resolving issues or enhancing the shopping experience. Use concrete examples to demonstrate your problem-solving skills and ability to handle difficult situations with ease.
Tailor Your CV for Retail:When applying for a full-time role like this one at Per-Scent, customise your CV to reflect retail-specific buzzwords. Include any relevant skills such as inventory management or visual merchandising, and if you have experience with POS systems, shout about it! This will show you’re serious about joining the retail team.
Craft a Genuine Cover Letter:Don’t just repeat your CV in your cover letter! Use it as a chance to explain why you're excited about the opportunity at Per-Scent and how your values align with their brand. Mention specific aspects of the company that resonate with you and let your enthusiasm shine through!
Highlight Your Adaptability:In retail, things can get busy and unpredictable, so demonstrate how adaptable and flexible you are. Share examples of times you've had to adjust your approach on the fly or take on new responsibilities. This will show Per-Scent that you’re ready to jump in and contribute right away!
How to prepare for a job interview at Per-Scent
✨Show Off Your Customer Service Skills
Retail is all about providing an exceptional customer experience, so be ready to discuss your past customer service stories. We should have examples on hand of how we've handled difficult situations or gone above and beyond to meet a customer's needs. These anecdotes will bring your application to life!
✨Familiarity with Point of Sale Systems
Many retail roles require us to work with Point of Sale (POS) systems, so it's a good idea to brush up on any relevant software you’ve used before. If you’re familiar with systems like Shopify or Square, don’t forget to mention this during the interview. Highlighting technical proficiency can set us apart from other candidates!
✨Understand Product Knowledge
Be prepared to discuss the products that the store sells and how we can contribute to their sales. Showing enthusiasm for the products and a willingness to learn can impress interviewers. We should research popular items or trends in the industry before the interview, so we can speak confidently about them.
✨Be Ready for Role-Playing Scenarios
Many retail interviews include role-playing scenarios where we might have to deal with a difficult customer or upsell a product. Practising these scenarios with a friend or family member can help us feel more comfortable. The key here is to showcase our problem-solving skills and ability to remain calm under pressure!
