Head of Marketing in Manchester

Why you’ll love working here: Enjoy work‑life balance with a flexible working scheme – 15 work‑from‑home days a year, duvet days and the choice to flex your working hours. Vibrant state‑of‑the‑art office in Trafford Park with great transport links and free onsite parking. Free onsite gym facilities available before, after or during lunch. Generous staff discounts on a wide range of fragrances. Excellent progression and development opportunities – work with passionate teams and grow your expertise in a creative, collaborative space.

The role: You will lead the commercial marketing planning and the go‑to‑market engine for The Fragrance Shop. You will own the annual marketing calendar, campaign planning, GTM delivery, retail and local marketing activation, POS management and activation for key commercial initiatives and external partnerships. Working closely with Brand, Creative, CRM, MyTFS, Performance Marketing, Ecommerce, Retail and Commercial teams you will turn the brand story into clear, joined‑up channel activations that drive customer response. You will bring structure, pace and commercial focus to campaign delivery, ensuring activity lands on time, in the right channels, with clear ownership and measurable impact. You will lead the Campaign Manager, Campaign Executive and Local Marketing / Retail Executive, building a high‑performing, delivery‑focused marketing function.

What you’ll be doing:

• Marketing Planning & GTM: Own the annual marketing calendar across key trading moments, campaign drops, launches, retail priorities and customer growth initiatives. Lead the campaign briefing process, translating commercial priorities and brand storytelling into clear activation plans. Own GTM planning for key campaigns, launches, concepts and gifting moments. Define the channel activation plan, including timings, owners, dependencies, assets and success measures. Create clarity across campaign ownership, decision points and delivery deadlines.
• Campaign Delivery & Channel Activation: Bring the Head of Brand’s storytelling to life through channel activations across store, app, site, CRM, digital, retail and local marketing touchpoints. Work with channel owners to ensure each activation is aligned to the campaign objective, customer audience and commercial outcome. Ensure campaigns move from brief to delivery with pace, structure and clear accountability. Lead post‑campaign reviews, capturing performance, learnings and recommendations. Support delivery of customer growth objectives, including new customers, app downloads, store engagement and campaign response.
• Retail, Local Marketing & POS: Own retail and local marketing activation across key campaigns, store priorities and trading moments. Own the management of POS, including requirements, briefing, delivery, store communication and campaign consistency. Work closely with Retail teams to ensure campaigns are executable in-store and land clearly for colleagues and customers. Support local marketing plans that drive store entrants, customer engagement, app downloads and campaign response. Ensure customer‑facing store materials are clear, timely and commercially effective.
• Commercial Initiatives & External Partnerships: Build GTM plans for key commercial initiatives, including gifting moments, customer acquisition activity and external commercial partnerships. Own marketing activation for partnerships such as retailer, affinity or customer acquisition partnerships. Ensure each initiative has a clear audience, message, activation plan, asset requirement and performance measure. Work with Brand where brand story, positioning or creative narrative input is required.
• Collaboration & Leadership: Lead, manage and develop the Campaign Manager, Campaign Executive and Local Marketing / Retail Executive. Build a clear rhythm around campaign briefs, GTM plans, POS delivery, launch readiness and post‑campaign reviews. Bring clarity, pace and accountability to a busy, fast‑moving marketing environment. Communicate plans, risks, progress and performance clearly to stakeholders.

What you’ll bring: Senior marketing experience within retail, ecommerce, beauty, fragrance, fashion, lifestyle or another fast‑paced consumer business. Strong experience building annual marketing calendars, campaign plans and GTM activity. Experience leading campaign delivery, retail marketing, POS management and local activation. Strong commercial awareness and the ability to connect marketing activity to customer and business performance. Excellent stakeholder management skills across Brand, Creative, CRM, Digital, Performance Marketing, Retail and Commercial teams. Highly organised, structured and confident managing multiple priorities, timelines and dependencies. Strong briefing skills, with the ability to turn business priorities and brand storytelling into clear activation plans. Experience managing and developing a team. Comfortable working in an entrepreneurial, fast‑moving business where pace, clarity and accountability matter.

Success looks like: The annual marketing calendar is clear, commercially focused and actively managed. Brand storytelling is translated into strong, joined‑up channel activations. Campaign briefs and GTM plans are delivered on time and to a high standard. POS management and retail marketing execution improve across stores. Campaigns launch with clear ownership, strong readiness and fewer last‑minute changes. Commercial initiatives and external partnership activations are clearly planned and measured. Post‑campaign reviews are completed consistently, with clear learnings and actions. Marketing contributes clearly to new customer growth, app downloads, store engagement and campaign performance.

The Fragrance Shop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.