At a Glance
- Tasks: Design and optimise automated customer journeys across various channels.
- Company: Join The Fragrance Shop, the UK's leading independent fragrance retailer.
- Benefits: Enjoy flexible working, generous discounts, and a free onsite gym.
- Other info: Great career progression opportunities in a dynamic and inclusive environment.
- Why this job: Be part of a vibrant team and make a real impact on customer experiences.
- Qualifications: Strong understanding of CRM principles and experience with automation tools.
The predicted salary is between 40500 - 49500 £ per year.
A bit about the company: Established in 1994, The Fragrance Shop is the UK’s leading independent fragrance retailer. Our aim is to make mainstream and luxury fragrances affordable and accessible to all. We showcase over 130 fragrance brands available in over 220 stores throughout the UK, online at www.thefragranceshop.co.uk, and via our app and mobile site, as well as over the phone. The Fragrance Shop is on a steep growth track with many exciting new development plans.
Why you’ll love working here:
- Enjoy work-life balance with our flexible working scheme - including 15 work from home days a year, duvet days and the choice to flex your working hours.
- Vibrant state-of-the-art office, conveniently located in Trafford Park with great transport links and free onsite parking.
- No need to travel to the gym – we have one here for you! Take advantage of our free onsite gym facilities before/after work or even pop in at lunch time.
- Generous staff discounts on a wide range of fabulous fragrances.
- Excellent progression and development opportunities - work with teams who are passionate about what they do and develop your expertise within a creative and collaborative space.
Responsibilities:
- Design and optimise automated customer journeys across email, SMS, push and WhatsApp.
- Deliver personalised customer experiences through segmentation, dynamic content and behavioural triggers.
- Build CRM templates integrating dynamic personalisation.
- Ensure all CRM communications are tested, approved and operating effectively.
- Collaborate with Marketing, Digital, Data and Development teams to support customer data, tracking, bug fixing and campaign delivery.
- Monitor performance, conduct continuous hypothesis testing and identify opportunities to improve engagement, conversion and customer value.
- Support CRM team with audience targeting campaign execution and CRM performance reporting.
Experience/Skills:
- CRM Experience: Strong understanding of CRM principles, customer lifecycle marketing and automated journeys across multiple channels.
- Technical Skills: Experience using CRM platforms such as Bloomreach, working knowledge of HTML/CSS, dynamic content, segmentation and personalisation.
- Analytics & Testing: Strong analytical mindset with experience using data, testing and optimisation to improve campaign performance and customer engagement.
- Attention to Detail: Excellent accuracy, ensuring CRM journeys and communications are accurate and delivered to a high standard.
- Organisation & Collaboration: Manage multiple priorities and work effectively with technical, data and commercial teams.
What you can expect:
- Hands-on role within a fast-growing, multi-brand retailer.
- Opportunity to work with advanced CRM automation and personalisation technology.
- Ownership of key lifecycle journeys and customer experience initiatives.
Key Objectives:
- Increase engagement, retention, and revenue from automated CRM activity.
- Improve customer lifetime value through lifecycle optimisation.
Deliverables:
- Automated journey performance reporting.
- Testing insights and optimisation recommendations.
- Lifecycle audience and segmentation improvements.
The Fragrance Shop is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
CRM Executive (Automation & Personalisation) in Manchester employer: Per-Scent
The Fragrance Shop is an exceptional employer, offering a vibrant work culture that prioritises work-life balance with flexible working options, including 15 work-from-home days and duvet days. Located in Trafford Park, our state-of-the-art office features free onsite gym facilities and generous staff discounts on a wide range of fragrances, alongside excellent opportunities for professional growth within a passionate team dedicated to innovation and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive (Automation & Personalisation) in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Per-Scent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Per-Scent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Per-Scent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Per-Scent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Executive (Automation & Personalisation) in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Per-Scent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Per-Scent:Show us that you’ve done your homework! In your application, briefly mention what you admire about Per-Scent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Per-Scent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Per-Scent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Per-Scent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
