Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead and scale the sales function in a cutting-edge Robotics & AI company.
- Company: High-growth, venture-backed company at the forefront of robotics and developer tooling.
- Benefits: Hybrid working model, competitive salary, and the chance to shape the company's future.
- Why this job: Be a key player in driving revenue and building a high-performing sales team.
- Qualifications: Proven B2B sales experience in startups, with a focus on customer acquisition and team building.
- Other info: Opportunity to work closely with founders and travel across the US.
The predicted salary is between 120000 - 150000 £ per year.
We are partnering with a high-growth, venture-backed Robotics & AI company to appoint a Vice President of Sales. Backed by a leading Global Venture Capital firm with a strong track record of scaling category-defining technology businesses, the company is operating at the intersection of robotics and developer tooling. It is experiencing rapid growth and early product-market fit within a highly technical customer base. This is a critical leadership hire, offering the opportunity to build and scale the commercial function from early traction to significant revenue scale.
The Role
This is a VP Sales/Revenue Leader role, responsible for building and scaling the company’s entire go-to-market and revenue engine. Working closely with the founders, the successful candidate will take the business from early-stage traction to scaled growth—owning customer acquisition, sales strategy, and revenue performance end-to-end. The role is ideally suited to a hands-on, entrepreneurial sales leader who thrives in early-stage environments and is excited to build from the ground up.
Key Responsibilities
- Own and drive all revenue metrics across the business
- Develop and execute the sales strategy aligned with company growth objectives
- Take the company from early traction to scaled adoption (100+ customers)
- Build predictable and scalable revenue generation processes
- Enhance and scale the existing go-to-market playbook
- Lead initiatives to increase trials and conversion rates
- Optimize lead qualification and funnel efficiency
- Continuously refine messaging, positioning, and sales motion
- Engage directly with customers, particularly in technical environments
- Build strong relationships across robotics companies and developers
- Identify new market opportunities and expansion use cases
- Travel across the US to meet clients and drive deal progression
Team Building & Scaling
- Build and lead the sales organization from the ground up
- Hire, mentor, and develop a high-performing sales team
- Establish scalable processes and performance metrics
- Transition from founder-led sales to a structured organization
Candidate Profile
Must-Have Experience
- Proven experience in B2B sales within a high-growth startup
- Track record of driving customer acquisition and revenue growth
- Experience building and scaling sales teams
- Hands-on, execution-focused leadership style
- Ability to work closely with founders
- Experience in robotics, AI, or developer tooling
- Background in technical sales environments
- Experience with product-led growth models
About the Opportunity
- Join a high-growth Robotics & AI company
- Supported by an experienced global investment partner
- Work directly with founders
- Build and scale the sales function
- Operate in a cutting-edge sector
Location & Working Model
- Based in London, UK
- Hybrid working model with 2–3 days per week in the office
- Occasional travel to the US office
Why This Role?
This is a unique opportunity for a commercially driven leader to step into a foundational VP Sales role, owning the entire revenue journey from early customers to scale. You will play a defining role in shaping the company’s growth and establishing market leadership.
Vice President of Sales in London employer: PER International
Contact Detail:
PER International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Vice President of Sales in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the robotics and AI space. Attend industry events, join relevant online forums, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! Create content that highlights your knowledge in sales strategies, customer acquisition, and the tech landscape. Whether it’s a blog post or a LinkedIn article, sharing your insights can position you as a thought leader and attract attention from hiring managers.
✨Tip Number 3
Prepare for interviews by diving deep into the company’s products and market position. Understand their go-to-market strategy and think about how you can contribute to scaling their revenue engine. Tailor your pitch to show how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some fantastic opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it shows you’re genuinely interested in being part of our team!
We think you need these skills to ace Vice President of Sales in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of VP Sales. Highlight your experience in B2B sales, especially in high-growth startups, and showcase any relevant achievements in driving customer acquisition and revenue growth.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Mention your hands-on leadership style and how you've successfully built and scaled sales teams in the past.
Showcase Technical Expertise: Since we're in the Robotics & AI space, it's crucial to demonstrate your understanding of technical sales environments. Share specific examples of how you've engaged with customers in these sectors and driven results.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at PER International
✨Know Your Numbers
As a VP of Sales, you'll need to demonstrate your understanding of revenue metrics and sales strategies. Brush up on key performance indicators relevant to the role, such as customer acquisition costs and conversion rates. Be ready to discuss how you've driven these metrics in previous roles.
✨Showcase Your Technical Savvy
Given the company's focus on robotics and AI, it's crucial to highlight your experience in technical sales environments. Prepare examples of how you've engaged with technical customers and adapted your sales approach to meet their needs. This will show that you can thrive in their specific market.
✨Demonstrate Leadership Skills
This role requires building and scaling a sales team from scratch. Share your experiences in hiring, mentoring, and developing high-performing teams. Discuss your leadership style and how it aligns with fostering an entrepreneurial spirit within the sales organisation.
✨Be Ready to Discuss Strategy
Prepare to talk about your vision for the sales strategy and how you would take the company from early traction to significant revenue scale. Think about specific tactics you've used in the past to build predictable revenue generation processes and be ready to share those insights.