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- Tasks: Drive sales and visibility of Walkers products in wholesale depots.
- Company: Join Walkers, the UK's leading crisp brand under PepsiCo.
- Benefits: Competitive salary, career growth, and a dynamic work environment.
- Other info: Exciting opportunities for those passionate about FMCG and building relationships.
- Why this job: Be the face of Walkers and make an impact in the snack industry.
- Qualifications: Strong communication skills and a full UK driving licence required.
The predicted salary is between 30000 - 40000 £ per year.
Walkers is the UK’s leading crisp brand, known for quality, innovation, and an extensive range of iconic flavours enjoyed by millions. As part of PepsiCo, we are committed to delivering exceptional products and building strong partnerships across the wholesale and convenience sectors.
As a Walkers Wholesale Development Representative, you will be responsible for driving sales, distribution, and visibility of Walkers products within your assigned wholesale territory. You will build strong relationships with wholesale depot teams, independent retailers, and key decision‑makers to ensure Walkers remains the go‑to savoury snack brand in the marketplace.
Responsibilities
- Grow sales and market share of Walkers Crisps and PepsiCo snacks across assigned wholesale depots.
- Manage a portfolio of wholesale depots, ensuring strong product availability, distribution, and promotional compliance.
- Identify opportunities to drive incremental sales through depot display and active selling in depot.
- Maintain strong relationships with depot managers, buyers and operations team, and retailers while in depot.
- Act as the key Walkers representative within depots, ensuring collaboration and partnership with head office execution agreements.
- Ensure all promotional activity is implemented correctly, on time and in full, with correct location and product availability.
- Maximise brand visibility through merchandising, point‑of‑sale materials and secondary siting.
- Complete regular audits to ensure planogram, range and space compliance.
- Plan and execute territory planning support depot events, trade days, sampling and customer engagement activities.
Essential Qualifications
- Strong influencing and negotiation skills.
- Excellent communication and relationship‑building ability.
- Full UK driving licence.
Preferred Qualifications
- Experience in FMCG field sales or wholesale account management.
- Experience in the snacks, beverages, or impulse channel.
- Knowledge of wholesale.
We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender or gender re‑assignment, disability or race including colour, nationality, ethnic or national origin.
Wholesale Development Representative Scotland & North East employer: Pepsico
Contact Detail:
Pepsico Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Wholesale Development Representative Scotland & North East
✨Tip Number 1
Get to know the company inside out! Research Walkers and PepsiCo, their products, and their values. This way, when you chat with potential employers, you can show off your knowledge and passion for the brand.
✨Tip Number 2
Network like a pro! Connect with people in the industry on LinkedIn or attend local events. Building relationships can open doors and give you insider info about job opportunities that might not be advertised.
✨Tip Number 3
Practice your pitch! Be ready to talk about your experience and how it relates to the role of Wholesale Development Representative. Highlight your influencing and negotiation skills, as these are key for the job.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, you’ll have access to all the latest roles and updates directly from us at StudySmarter.
We think you need these skills to ace Wholesale Development Representative Scotland & North East
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the Wholesale Development Representative role. Highlight any relevant experience in FMCG field sales or account management, and don’t forget to showcase your strong influencing and negotiation skills!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about Walkers and how you can contribute to our success. Be specific about your achievements and how they relate to building relationships with depot teams and retailers.
Showcase Your Communication Skills: Since this role involves a lot of relationship-building, make sure your written application demonstrates your excellent communication skills. Use clear and concise language, and don’t shy away from showing a bit of your personality!
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing applications come through our own channels!
How to prepare for a job interview at Pepsico
✨Know Your Product Inside Out
Before the interview, make sure you’re well-versed in Walkers' product range and their unique selling points. Familiarise yourself with the different flavours and any recent innovations. This will not only show your enthusiasm but also help you answer questions confidently.
✨Showcase Your Relationship-Building Skills
Since the role involves building strong relationships with depot teams and retailers, prepare examples from your past experiences where you successfully developed partnerships. Think about how you can demonstrate your influencing and negotiation skills during the interview.
✨Prepare for Scenario-Based Questions
Expect to face scenario-based questions that assess your problem-solving abilities. For instance, think about how you would handle a situation where a depot is underperforming. Prepare structured responses that highlight your strategic thinking and proactive approach.
✨Demonstrate Your Passion for FMCG
Make sure to express your genuine interest in the FMCG sector, particularly in snacks and beverages. Share any relevant experiences or insights you have about market trends, consumer behaviour, or sales strategies that could benefit Walkers in the wholesale market.