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- Tasks: Drive sales and visibility of Walkers products in your wholesale territory.
- Company: Join Walkers, the UK's leading crisp brand under PepsiCo.
- Benefits: Competitive salary, career growth, and a fun work environment.
- Other info: Dynamic role with opportunities for events and customer engagement.
- Why this job: Be the face of Walkers and make an impact in the snack industry.
- Qualifications: Strong communication skills and a full UK driving licence required.
The predicted salary is between 30000 - 40000 £ per year.
Walkers is the UK’s leading crisp brand, known for quality, innovation, and an extensive range of iconic flavours enjoyed by millions. As part of PepsiCo, we are committed to delivering exceptional products and building strong partnerships across the wholesale and convenience sectors.
As a Walkers Wholesale Development Representative, you will be responsible for driving sales, distribution, and visibility of Walkers products within your assigned wholesale territory. You will build strong relationships with wholesale depot teams, independent retailers, and key decision‑makers to ensure Walkers remains the go‑to savoury snack brand in the marketplace.
Responsibilities- Grow sales and market share of Walkers Crisps and PepsiCo snacks across assigned wholesale depots.
- Manage a portfolio of wholesale depots, ensuring strong product availability, distribution, and promotional compliance.
- Identify opportunities to drive incremental sales through depot display and active selling in depot.
- Maintain strong relationships with depot managers, buyers and operations team, and retailers while in depot.
- Act as the key Walkers representative within depots, ensuring collaboration and partnership with head office execution agreements.
- Ensure all promotional activity is implemented correctly, on time and in full, with correct location and product availability.
- Maximise brand visibility through merchandising, point‑of‑sale materials and secondary siting.
- Complete regular audits to ensure planogram, range and space compliance.
- Plan and execute territory planning support depot events, trade days, sampling and customer engagement activities.
- Strong influencing and negotiation skills.
- Excellent communication and relationship‑building ability.
- Full UK driving licence.
- Experience in FMCG field sales or wholesale account management.
- Experience in the snacks, beverages, or impulse channel.
- Knowledge of wholesale.
We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender or gender re‑assignment, disability or race including colour, nationality, ethnic or national origin.
Wholesale Development Representative - London employer: Pepsico
Contact Detail:
Pepsico Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Wholesale Development Representative - London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the wholesale and FMCG sectors. Attend industry events, trade shows, or even local meet-ups to meet potential employers and learn more about the market.
✨Tip Number 2
Show off your skills! When you get the chance to chat with hiring managers or recruiters, highlight your influencing and negotiation skills. Share specific examples of how you've built strong relationships in previous roles.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies you’re interested in, like Walkers, and express your enthusiasm for their products and values. A little initiative can go a long way!
✨Tip Number 4
Apply through our website! We love seeing applications come directly from candidates who are genuinely interested in joining us. It shows you're keen and ready to be part of the Walkers family!
We think you need these skills to ace Wholesale Development Representative - London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Wholesale Development Representative role. Highlight any relevant experience in FMCG sales or account management, and don’t forget to showcase your strong influencing and negotiation skills!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about Walkers and how your skills can help drive sales and visibility in the wholesale sector. Keep it engaging and personal!
Showcase Your Relationship-Building Skills: In your application, emphasise your ability to build strong relationships with depot managers and retailers. Share examples of how you've successfully collaborated with others in previous roles to achieve results.
Apply Through Our Website: We encourage you to apply directly through our website for the best chance of success. It’s the easiest way for us to see your application and get you on the path to joining the Walkers team!
How to prepare for a job interview at Pepsico
✨Know Your Product Inside Out
Before the interview, make sure you’re well-versed in Walkers' product range and their unique selling points. Familiarise yourself with the different flavours and any recent innovations. This will not only show your enthusiasm but also help you answer questions confidently.
✨Demonstrate Your Relationship-Building Skills
Since this role involves building strong relationships with depot teams and retailers, prepare examples from your past experiences where you successfully established rapport. Think about how you can convey your influencing and negotiation skills effectively during the interview.
✨Showcase Your Sales Strategy
Be ready to discuss how you would approach driving sales and visibility for Walkers products. Prepare a few strategies or ideas that you could implement in the role, such as promotional activities or merchandising techniques, to demonstrate your proactive mindset.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions prepared. Inquire about the team dynamics, the challenges they face in the wholesale sector, or how success is measured in this role. This shows your genuine interest in the position and helps you assess if it’s the right fit for you.