b Overview /b p In this role you lead SodaStream’s organic social, creator and community activity across Northern Europe, driving advocacy and authentic brand conversations. You own end-to-end social planning, content creation, publishing, and community management, aligning with regional campaigns and cultural moments. You’ll build a engaged top-fan ecosystem and support creator-led content for paid and organic use. This position offers impact at scale across markets, with a focus on local relevance and commercial impact. /p b Responsibilities /b ul li Own and execute end-to-end organic social across Northern Europe (Instagram, TikTok, Meta) /li li Develop channel strategies, content calendars and platform plans aligned to campaigns and launches /li li Lead ideation, briefing, publishing, reporting and optimisation of social content /li li Create and edit social-first content; ensure platform relevance and engagement /li li Build and nurture an engaged community and advocate ecosystem; manage day-to-day engagement /li li Manage day-to-day creator gifting, seeding and relationship management across markets /li li Coordinate creator content delivery and ensure timely execution across agencies and partners /li li Support paid influencer campaigns and creator partnerships; identify social-first opportunities for paid social /li li Localise creator content across markets with Brand Leads /li li Execute TikTok Shop activity, product seeding and campaign support /li li Manage influencer affiliate programmes and creator coordination; track performance and optimisation /li li Support broader advocacy activity and always-on initiatives across campaigns /li /ul b Key requirements /b ul li 4+ years in social, influencer or content roles in FMCG, SDA or Beverage sectors /li li Native-level English; Nordic/Dutch/French language skills beneficial /li li Strong understanding of TikTok, Instagram, Meta and platform behaviour /li li Experience creating, editing or managing social-first content /li li Experience working with creators, influencers and/or agencies /li li Strong understanding of community management and engagement strategies /li li Ability to manage multiple projects in a fast-paced environment /li li Experience across multiple markets or languages is a plus /li li Passion for social media, content and digital culture /li li Experience with TikTok Shop or creator tools is beneficial /li /ul ul li cross-functional collaboration /li li project management /li li creativity /li li social content creation /li li community management /li li creator outreach and management /li /ul
SodaStream: Social Lead Northern Europe employer: Pepsico
At Booker Group, we pride ourselves on being an excellent employer that fosters a dynamic and inclusive work culture. As part of the Tesco Business Unit, we offer our employees unparalleled growth opportunities, competitive benefits, and the chance to work with a diverse customer base in a vibrant location. Join us to be part of a proactive team that values innovation and collaboration, ensuring you thrive in your career while making a meaningful impact.
