Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead a dynamic team to drive growth in the Away From Home snacks market.
- Company: Join PepsiCo, a global leader in snacks and beverages, known for innovation and quality.
- Benefits: Enjoy competitive pay, flexible working options, and exciting corporate perks.
- Why this job: Be part of a transformative journey, making a real impact in a thriving industry.
- Qualifications: Experience in Out of Home sales and strong leadership skills are essential.
- Other info: Opportunity to work with top accounts and develop strategic partnerships.
The predicted salary is between 43200 - 72000 £ per year.
Drive a transformational Away From Home growth agenda across our Snacks and Grains UK business, meaningfully doubling the UK AFH business over the next 2-5 years. Lead a best-in-class AFH team with a key focus on delivering excellent service.
Responsibilities
- Develop and gain buy-in for the Away from Home channel strategy, identifying key areas to focus on.
- Lead an account and field sales team to develop the business profitably across the AFH channel.
- Manage the mix of PepsiCo products sold through multiple customers, developing strategies to increase high-revenue impulse packs and products.
- Develop and strengthen relationships with key customers at the Trading Director level, and foster PepsiCo’s partnerships with top accounts.
- Set and communicate a clear vision and objectives to motivate and inspire the sales team.
- Lead the development and growth of the wider sales team.
- Oversee the execution of the annual sales revenue plan for the channel.
- Manage sales promotions, terms, and promotional efficiency targets effectively.
- Ensure delivery of JBPs and internal metrics through the PepsiCo matrix, aligning channels and categories internally.
- Maintain high standards of in-outlet execution, including distribution, display, and promotion, as per the UK marketing calendar and operating plan.
Qualifications
- Extensive experience in the Out of Home channel.
- Proven ability to engage with senior contacts in roles.
- Demonstrated business leadership with channel strategy expertise.
- Strong matrix management skills and experience leading large teams.
Sales Director AFH employer: PepsiCo
Contact Detail:
PepsiCo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Director AFH
✨Tip Number 1
Network with professionals in the Out of Home channel. Attend industry events, webinars, or local meetups to connect with potential colleagues and leaders in the field. Building these relationships can give you insights into the company culture and expectations.
✨Tip Number 2
Research PepsiCo's current strategies and recent developments in the AFH sector. Understanding their market position and challenges will help you tailor your discussions during interviews, showcasing your knowledge and enthusiasm for the role.
✨Tip Number 3
Prepare to discuss your leadership style and how you've successfully managed large teams in the past. Be ready to share specific examples of how you've driven growth and developed strategies that align with business objectives.
✨Tip Number 4
Familiarise yourself with the key customers and competitors in the UK AFH market. This knowledge will not only help you in interviews but also demonstrate your commitment to understanding the landscape in which PepsiCo operates.
We think you need these skills to ace Sales Director AFH
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Sales Director AFH position. Tailor your application to highlight your relevant experience in the Out of Home channel.
Craft a Compelling CV: Your CV should clearly showcase your leadership experience, particularly in managing large teams and developing channel strategies. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Targeted Cover Letter: In your cover letter, express your enthusiasm for the role and how your background aligns with PepsiCo's goals. Highlight specific examples of how you've successfully driven growth in similar positions.
Proofread and Edit: Before submitting your application, thoroughly proofread your documents. Check for any spelling or grammatical errors, and ensure that your formatting is consistent and professional.
How to prepare for a job interview at PepsiCo
✨Understand the AFH Channel
Make sure you have a solid grasp of the Away From Home (AFH) channel. Research current trends, challenges, and opportunities within this sector. Being able to discuss these insights will show your expertise and commitment to driving growth.
✨Showcase Leadership Experience
Prepare examples that highlight your leadership skills, especially in managing large teams and driving strategic initiatives. Be ready to discuss how you've successfully motivated teams in the past and how you plan to inspire the sales team at PepsiCo.
✨Build Relationships
Demonstrate your ability to engage with senior contacts and key customers. Share specific instances where you've developed strong partnerships and how those relationships contributed to business success. This is crucial for the role.
✨Align with Company Goals
Familiarise yourself with PepsiCo's vision and objectives. Be prepared to discuss how your strategies can align with their goals, particularly in terms of doubling the UK AFH business. Showing that you understand their mission will set you apart.
