At a Glance
- Tasks: Manage key customer relationships and drive growth in the vending channel.
- Company: Join a leading FMCG brand with a strong market presence.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Fast-paced role with opportunities for personal and professional growth.
- Why this job: Make an impact by driving distribution and visibility for iconic brands.
- Qualifications: Experience in FMCG sales and strong relationship-building skills required.
The predicted salary is between 51750 - 63250 £ per year.
Regional Account Manager – Vending Channel (Walkers Crisps & Quaker Oats) – 12 Month Secondment
Location: UK (Field-Based)
Department: Commercial – Impulse & Wholesale
Reports To: Senior National Account Manager
Brand: Walkers Crisps and Quaker cereals
Responsibilities
As the Regional Account Manager for Vending, you will be responsible for developing and managing relationships with key customers across the vending channel, including independent operators and buying group members. Building strong customer partnerships and influencing key stakeholders will be central to success in this role. A significant proportion of your time will be spent engaging directly with customers through regular business reviews, commercial negotiations, and industry trade events, where you will represent the business and strengthen our presence within the channel.
Key focuses of the role will be driving distribution, revenue growth, and market share across our portfolio by identifying new opportunities, executing customer growth plans, and delivering mutually beneficial commercial outcomes. The successful candidate will possess a strong commercial mindset, excellent relationship-building skills, and a desire to further develop their account management and analytical capabilities. They will be comfortable using data and insights to identify opportunities, influence customer decisions, and deliver sustainable growth.
Qualifications
- Customer Ownership & Joint Business Planning
- Lead the commercial relationship with independent customers for the Walkers and Quaker portfolios.
- Build, negotiate, and deliver annual Joint Business Plans (JBPs), including pricing, investment strategy and distribution targets.
- Ensure alignment with internal stakeholders including category, finance and marketing teams.
- Commercial Delivery
- Deliver against volume, net revenue, profit, and share targets.
- Manage investment responsibly, ensuring ROI and strong financial control.
- Category & Shopper Excellence
- Drive distribution gains for core ranges and NPD, ensuring Walkers is visible, available, and recommended across the channel.
- Drive visibility in vending through showing up as best in class at key industry events and delivering digital and physical activations at sites.
- Relationship Building & Influencing
- Build strong relationships with buying group leads, company owners and buyers.
- Ensure strong presence at key industry events and engagement with customers.
- Performance & Reporting
- Deliver accurate reporting of customer performance.
- Demonstrate a comprehensive understanding of performance drivers and drags, translating analysis into clear insights and actions.
Essential
- FMCG experience, ideally within Away From Home, Wholesale, or Convenience channels.
- Proven ability to deliver commercial results in a competitive category.
- Negotiation, influencing, and customer management skills.
- Competence in using Microsoft Excel and PowerPoint.
- Ability to manage complexity and competing priorities across a wide customer base.
Desirable
- Experience or understanding of P&Ls and Joint Business Plans.
- Exposure to snacks, impulse categories, or FMCG in retail.
- Vending Channel experience / knowledge.
Personal Attributes
- Commercially curious with a growth mindset.
- Confident, persuasive communicator.
- Collaborative and highly relationship driven.
- Entrepreneurial, with the ability to identify and turn insights into action.
- Resilient, adaptable, and energised by working in a fast-paced environment.
What Success Looks Like
- Achievement of annual revenue, profit, and market share targets.
- Increased availability, visibility, and distribution across the vending channel.
- Strong and collaborative relationships built with key vending customers.
- Key NPD landed and promoted through industry forums and events.
For certain roles, we may ask you to declare any unspent criminal convictions in accordance with the Rehabilitation of Offenders Act 1974 at a later stage in the recruitment process and prior to any offer of employment being made. This information will be treated in strict confidence and considered only in relation to your suitability for the role.
Job Summary
- Req ID: 2026-482437
- # of Openings: 1
- Job Function: Sales
- Relocation: No
Regional Account Manager - Away From Home employer: Pepsico
At Booker Group, we pride ourselves on being an excellent employer that fosters a dynamic and inclusive work culture. As part of the Tesco Business Unit, we offer our employees unparalleled growth opportunities, competitive benefits, and the chance to work with a diverse customer base in a vibrant location. Join us to be part of a proactive team that values innovation and collaboration, ensuring you thrive in your career while making a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Account Manager - Away From Home
✨Get Involved in Local Networking Events
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✨Follow Up and Stay Engaged
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We think you need these skills to ace Regional Account Manager - Away From Home
Some tips for your application 🫡
Show Off Your Sales Skills:In sales and business development, it's all about proving you can drive results. Make sure your CV highlights any previous experience in hitting targets or boosting sales. Numbers really speak — include any sales figures or goals you've smashed to grab our attention!
Tailor Your Cover Letter to the Role:This is your chance to shine! Talk about why you're excited about the temporary role at Pepsico and how your skills can help us thrive. We want to see your motivation and how you can bring value to our team in a short period.
Highlight Your Relationship-Building Skills:Sales is all about connections. In your application, don't forget to mention your ability to build relationships with clients or colleagues. Share any examples where you've successfully nurtured partnerships or handled client objections — these stories can really help us see your potential.
Be Clear About Your Availability:Since this is a temporary position, let us know when you're available to start and how flexible you are with hours. This clarity helps us assess how well you fit into our immediate needs at Pepsico!
How to prepare for a job interview at Pepsico
✨Know Your Numbers
In sales and business development, being numbers-savvy is crucial. Brush up on key metrics like conversion rates and sales growth percentages that are relevant to the role at Pepsico. It’s all about showing you can analyse data to drive better decisions.
✨Be Prepared for Role-Play Scenarios
Expect role-play scenarios where you're asked to sell a product or handle objections. It’s a great chance to showcase your communication skills and your approach to overcoming challenges. Practice these with a friend or in front of the mirror – it can really help you feel at ease during the interview!
✨Highlight Flexibility and Adaptability
Since this is a temporary gig, emphasise your adaptability and willingness to jump in quickly. Share examples of how you've successfully adjusted to changes in previous roles or projects. Pepsico will want to know you're ready to hit the ground running.
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Temporary roles often require a strong network. Bring up any partnerships or connections you have that could benefit Pepsico. Whether it’s past clients or industry contacts, showing you can leverage relationships is a big plus in sales!