At a Glance
- Tasks: Lead the transformation of snack brands into real food culture through innovative marketing strategies.
- Company: Join a leading FMCG company passionate about food culture and brand innovation.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Other info: Collaborate with cross-functional teams to drive brand relevance and innovation.
- Why this job: Make a real impact on culinary trends and consumer experiences in the food industry.
- Qualifications: 10+ years in consumer strategy or culinary marketing with a passion for food culture.
The predicted salary is between 70000 - 90000 £ per year.
Lead the transformation of PEP brands from packaged snacks into the broader real food culture by driving demand-driven innovation. This role connects consumer insights, marketing, communications, and commercialization to identify strategic opportunities in Ready-to-Eat (RTE), Ready-to-Cook (RTC), and Away-from-Home (AFH) spaces, enabling brand growth through culinary relevance and consumer resonance.
Responsibilities
- Identify consumer demand moments and friction points across culinary and meal occasions (in-home and out-of-home).
- Translate insights into strategic platforms for brand expansion.
- Define strategic RTE-RTC and AFH platforms with a clear right-to-win for PEP brands in anchor markets.
- Build a future-back, consumer-ratified sub-brand architecture to support brand extensions.
- Partner with Innovation Lead to co-develop and commercialize winning product solutions that are validated by consumer insights and aligned with brand strategy.
- Ensure innovations are scalable, commercially viable, and aligned with consumer needs.
- Lead development of 360-degree consumer communication strategies for new platforms leveraging global assets ensuring relevance to UK market.
- Ensure messaging consistency with brand positioning and culinary strategy.
- Lead AFH strategy and activation to deliver immersive brand experiences.
- Own the AFH strategy and activation roadmap and collaboration with cross-functional teams ensuring brand experiences are consistent with culinary strategy and executed effectively across tentpole events.
- Create an end-to-end playbook for consistent culinary AFH activation across key brands and events.
- Develop internal communications that foster organizational awareness, excitement, and ownership of the culinary journey.
- Key interface with UK sales team across all channels. Identify what’s needed and execute external sell in in partnership with sales function.
- Define KPI’s to measure success for all innovation and ensure data and rituals and routines are in place to track performance. Lead communication and recommendations on changes.
Qualifications
- Minimum 10 years of progressive experience in consumer strategy, brand innovation, or culinary marketing, preferably within FMCG or food & beverage sectors.
- Proven track record of leading cross-functional teams and delivering consumer-centric innovation at scale.
- Deep understanding of consumer insights, brand architecture, and commercialization processes.
- Experience in AFH channels and event-based brand activations is highly desirable.
- Strong strategic thinking and storytelling capabilities, with the ability to influence senior stakeholders.
- Passion for food culture, culinary trends, and driving brand relevance through innovation.
UK FV Marketing Lead in Reading employer: Pepsico
As a leading player in the food and beverage sector, our company offers an inspiring work environment that champions creativity and innovation. With a strong focus on employee growth, we provide ample opportunities for professional development and collaboration across diverse teams. Located in the vibrant UK market, we foster a culture of culinary passion and consumer-centric strategies, making us an excellent employer for those looking to make a meaningful impact in the industry.
StudySmarter Expert Advice🤫
We think this is how you could land UK FV Marketing Lead in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your passion for food culture! When you get the chance to chat with hiring managers or during interviews, share your insights on culinary trends and how they relate to the brand. This will help you stand out as someone who truly gets the market.
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your experience aligns with the responsibilities of the role, especially around consumer insights and brand innovation. Practise your storytelling skills to make your answers memorable.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team and contributing to the culinary journey.
We think you need these skills to ace UK FV Marketing Lead in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of UK FV Marketing Lead. Highlight your experience in consumer strategy and brand innovation, especially in the FMCG or food & beverage sectors. We want to see how your background aligns with our mission!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit for this role. Share your passion for food culture and culinary trends, and don’t forget to mention specific examples of how you've driven brand relevance through innovation in the past.
Showcase Your Strategic Thinking:In your application, demonstrate your strategic thinking and storytelling capabilities. We love candidates who can influence senior stakeholders, so share instances where you've successfully led cross-functional teams to deliver consumer-centric innovations.
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Pepsico
✨Know Your Consumer Insights
Dive deep into understanding consumer demand moments and friction points. Be ready to discuss how you’ve used insights to drive brand innovation in the past. This shows you can connect the dots between consumer needs and marketing strategies.
✨Showcase Your Strategic Thinking
Prepare examples of how you've defined strategic platforms for brand expansion. Highlight your experience in creating scalable innovations that resonate with consumers, especially in the Ready-to-Eat and Away-from-Home spaces.
✨Demonstrate Cross-Functional Collaboration
Be ready to talk about your experience leading cross-functional teams. Share specific instances where you partnered with others to co-develop successful product solutions, as this role requires strong collaboration across various departments.
✨Passion for Food Culture
Let your enthusiasm for food culture and culinary trends shine through. Discuss how your passion has influenced your work and how you plan to drive brand relevance through innovation. This will help you connect with the interviewers on a personal level.
