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For Companies At a Glance
- Tasks: Shape and execute commercial strategies for key UK customers and brands.
- Company: Join a leading global beverage company with a focus on innovation.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Why this job: Make a real impact on brand growth and customer partnerships in a fast-paced industry.
- Qualifications: Experience in multi-channel commercial strategy and strong communication skills.
- Other info: Opportunity to work with diverse teams and drive sustainable growth.
The predicted salary is between 36000 - 60000 £ per year.
As a Senior Manager within the Franchise Commercial Leadership team you play a pivotal role in shaping and executing commercial strategy across key UK customers, channels and brands. You act as a strategic connector between DX, commercial, brand and the bottler teams, translating insights into action, elevating customer partnerships and driving performance across both established and emerging beverage brands. Your work ensures PepsiCo’s portfolio shows up with excellence in the market, with a strong focus on sustainable growth, flawless execution and future forward commercial planning.
Responsibilities
- Customer & Channel Performance Management - Track, analyse and communicate performance trends across channels including retail, dComm and AFH channels; identify risks and opportunities and recommend interventions to unlock performance. This includes full commercial ownership across MBR, QBR and AOP process. Communicate End to End performance by aligning scorecards across the PepsiCo & Bottler System; Agree input & output measures & how the scorecard informs the plan.
- New Brand Commercialisation - Build and execute go to market strategy, identifying priority channels, trial catalysts, activation levers and launch KPIs to deliver launches that win in the market.
- Customer Strategy Development - Lead strategic planning and commercial frameworks for key brands and customers, ensuring alignment with PepsiCo growth pillars and sector priorities.
- Internal Storytelling & Senior Stakeholder Influence - Develop compelling narratives for senior leadership, ensuring visibility of commercial performance, strategic opportunities and resource needs.
- Market, Shopper & Channel Insight Translation - Turn shopper insights, competitive analysis and market trends into clear commercial implications and recommendations—supporting on new opportunities to allow for accelerate brand growth.
Qualifications
- Multi Channel Commercial Understanding - Deep understanding of how brands behave across multiple channels — including AFH, OT, Wholesale, Digital and emerging routes — and the ability to tailor strategy, activation levers and customer approaches accordingly. You should be able to identify how channel dynamics influence trial, distribution, pricing and activation and use this to shape integrated commercial plans that deliver across the full ecosystem.
- Commercial & Strategic Acumen - Strong ability to connect insight, data, commercial levers and customer priorities into clear strategy and action.
- Executional Excellence - Proven experience turning strategy into operational plans with strong follow through and measurable results.
- Cross Functional Influence - Ability to navigate and align complex internal and external stakeholder groups, bringing people together around common goals.
- Insight Led Thinking - Comfortable working with shopper insights, market data and customer analytics to identify opportunities and diagnose issues.
- Clear, Compelling Communication - Skilled at simplifying complexity, telling a strategic story and influencing senior stakeholders. This includes educating the PepsiCo & Bottler System to clearly understand what a winning brand and business model needs to deliver and how it is different from core CSDs.
- Entrepreneurial Mindset - Comfort with ambiguity, creative problem solving and navigating evolving priorities (especially in brand launches or whitespace categories).
- Growth & Learning Orientation - Desire to challenge norms, elevate commercial capability, and continuously improve processes, performance, and cross functional ways of working.
Senior Manager, Franchise – Commercial Strategy in Reading employer: PepsiCo
Contact Detail:
PepsiCo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Franchise – Commercial Strategy in Reading
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Know their products inside out, especially how they perform across different channels. This will help you stand out as someone who’s genuinely interested.
✨Tip Number 3
Practice your storytelling skills. Be ready to share examples of how you've turned insights into action or influenced stakeholders. This is key for roles like Senior Manager where communication is crucial.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team.
We think you need these skills to ace Senior Manager, Franchise – Commercial Strategy in Reading
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in commercial strategy and performance management. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Showcase Your Insights: When writing your application, emphasise your ability to translate market insights into actionable strategies. We love candidates who can demonstrate their understanding of customer behaviour and how it impacts brand performance.
Communicate Clearly: Your written application should tell a compelling story about your career journey. Use clear and concise language to convey your experiences and how they relate to the role. Remember, we’re looking for strong communication skills right from the start!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at PepsiCo
✨Know Your Commercial Strategy Inside Out
Before the interview, dive deep into PepsiCo's commercial strategies and recent market trends. Be ready to discuss how you can leverage your multi-channel understanding to drive performance across various customer segments. This shows that you're not just familiar with the role but also passionate about making a real impact.
✨Prepare Compelling Narratives
Craft stories that highlight your past experiences in developing and executing successful go-to-market strategies. Use specific examples where you've turned insights into actionable plans, especially in complex environments. This will demonstrate your ability to influence senior stakeholders and align teams around common goals.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've tracked and analysed performance trends in previous roles. Bring examples of how you've identified risks and opportunities, and what interventions you recommended. This will illustrate your executional excellence and strategic acumen, which are crucial for this position.
✨Emphasise Your Cross-Functional Collaboration
Highlight your experience in navigating complex stakeholder groups and aligning them towards shared objectives. Discuss how you've successfully collaborated with different teams to achieve commercial goals. This will show that you have the interpersonal skills needed to thrive in a role that requires cross-functional influence.
