At a Glance
- Tasks: Shape and execute commercial strategies for key UK beverage brands and customers.
- Company: Join a leading global beverage company with a focus on innovation and sustainability.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make a real impact in the beverage industry while driving sustainable growth.
- Qualifications: Experience in multi-channel commercial strategy and strong analytical skills required.
The predicted salary is between 70000 - 90000 € per year.
As a Senior Manager within the Franchise Commercial Leadership team you play a pivotal role in shaping and executing commercial strategy across key UK customers, channels and brands. You act as a strategic connector between DX, commercial, brand and the bottler teams, translating insights into action, elevating customer partnerships and driving performance across both established and emerging beverage brands. Your work ensures PepsiCo’s portfolio shows up with excellence in the market, with a strong focus on sustainable growth, flawless execution and future forward commercial planning.
Responsibilities
- Customer & Channel Performance Management: Track, analyse and communicate performance trends across channels including retail, dComm and AFH channels; identify risks and opportunities and recommend interventions to unlock performance. This includes full commercial ownership across MBR, QBR and AOP process. Communicate End to End performance by aligning scorecards across the PepsiCo & Bottler System; Agree input & output measures & how the scorecard informs the plan.
- New Brand Commercialisation: Build and execute go to market strategy, identifying priority channels, trial catalysts, activation levers and launch KPIs to deliver launches that win in the market.
- Customer Strategy Development: Lead strategic planning and commercial frameworks for key brands and customers, ensuring alignment with PepsiCo growth pillars and sector priorities.
- Internal Storytelling & Senior Stakeholder Influence: Develop compelling narratives for senior leadership, ensuring visibility of commercial performance, strategic opportunities and resource needs.
- Market, Shopper & Channel Insight Translation: Turn shopper insights, competitive analysis and market trends into clear commercial implications and recommendations—supporting on new opportunities to allow for accelerate brand growth.
Qualifications
- Multi Channel Commercial Understanding: Deep understanding of how brands behave across multiple channels — including AFH, OT, Wholesale, Digital and emerging routes — and the ability to tailor strategy, activation levers and customer approaches accordingly. You should be able to identify how channel dynamics influence trial, distribution, pricing and activation and use this to shape integrated commercial plans that deliver across the full ecosystem.
- Commercial & Strategic Acumen: Strong ability to connect insight, data, commercial levers and customer priorities into clear strategy and action.
- Executional Excellence: Proven experience turning strategy into operational plans with strong follow through and measurable results.
- Cross Functional Influence: Ability to navigate and align complex internal and external stakeholder groups, bringing people together around common goals.
- Insight Led Thinking: Comfortable working with shopper insights, market data and customer analytics to identify opportunities and diagnose issues.
- Clear, Compelling Communication: Skilled at simplifying complexity, telling a strategic story and influencing senior stakeholders. This includes educating the PepsiCo & Bottler System to clearly understand what a winning brand and business model needs to deliver and how it is different from core CSDs.
- Entrepreneurial Mindset: Comfort with ambiguity, creative problem solving and navigating evolving priorities (especially in brand launches or whitespace categories).
- Growth & Learning Orientation: Desire to challenge norms, elevate commercial capability, and continuously improve processes, performance, and cross functional ways of working.
Senior Commercial Manager, UK Beverages in Reading employer: Pepsico
PepsiCo is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration are at the forefront. As a Senior Commercial Manager in the UK Beverages sector, you will benefit from extensive professional development opportunities, a commitment to sustainable growth, and the chance to influence key customer partnerships in a vibrant market. With a focus on employee well-being and a supportive environment, PepsiCo empowers its team members to thrive and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Commercial Manager, UK Beverages in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that Senior Commercial Manager role.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their market strategies and be ready to discuss how your experience aligns with their goals. Show them you’re not just another candidate, but the perfect fit!
✨Tip Number 3
Practice your storytelling skills! Be ready to share compelling narratives about your past successes and how they relate to the role. This will help you influence those senior stakeholders during the interview process.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Senior Commercial Manager, UK Beverages in Reading
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in commercial strategy and performance management. We want to see how your skills align with the role of Senior Commercial Manager, so don’t hold back on showcasing your relevant achievements!
Showcase Your Insights:When writing your application, emphasise your ability to translate market insights into actionable strategies. We love candidates who can demonstrate their understanding of shopper behaviour and how it impacts brand growth—so share specific examples!
Communicate Clearly:Your written application should reflect your communication skills. Keep it clear and compelling, just like you would when presenting to senior stakeholders. We appreciate a well-structured narrative that tells us why you’re the perfect fit for the team.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join the StudySmarter family!
How to prepare for a job interview at Pepsico
✨Know Your Channels
Make sure you have a solid understanding of how brands perform across different channels like retail, digital, and AFH. Be ready to discuss specific examples of how you've tailored strategies for each channel in your previous roles.
✨Master the Metrics
Familiarise yourself with key performance indicators (KPIs) relevant to the role. Be prepared to talk about how you've tracked and analysed performance trends in the past, and how you can apply that knowledge to PepsiCo's portfolio.
✨Craft Your Narrative
Think about how you can develop compelling stories around commercial performance and strategic opportunities. Practice articulating these narratives clearly, as you'll need to influence senior stakeholders effectively.
✨Show Your Strategic Thinking
Be ready to demonstrate your ability to connect insights and data to actionable strategies. Prepare examples of how you've turned market insights into successful commercial plans, especially in terms of new brand launches or customer strategies.
