At a Glance
- Tasks: Lead the energy strategy in the UK and develop innovative marketing initiatives.
- Company: Join PepsiCo, a global leader in beverages and convenient foods.
- Benefits: Enjoy competitive salary, flexible working, and extensive benefits.
- Other info: Collaborative environment with a focus on career growth and wellbeing.
- Why this job: Make an impact on iconic brands and drive exciting marketing campaigns.
- Qualifications: Strong brand building skills and experience in project management required.
The predicted salary is between 60000 - 80000 £ per year.
The role will be responsible for leading the energy strategy in the UK. They will develop calendar initiatives, partnering with the sector & IB teams. They will need to create assets, working with Insights teams and bottlers to understand consumer need. The candidate will also lead the TCP agenda, ensuring we have effective media and plans in place. They will play a key role in helping to drive bottler alignment to our plans and ensuring BTL activity is coordinated with ATL. The role will be expected to contribute to key business processes (ICP, TCP planning, Comms development). The role will also be responsible for helping to manage, plan and monitor our A&M spend.
Responsibilities
- Support the Marketing Director with delivery of energy strategy and brand calendars.
- Lead development of set initiatives in the calendar, creating and delivering programmes, including specifically:
- Lead and develop effective and compelling TCP and media plans.
- Lead Insights plan and implement learnings into campaign development.
- Lead digital and OOH content production.
- Lead artwork, key visual and shopper toolkit development and handover.
- Lead influencer strategy and implementation.
- Lead ‘Live Nation partnership’, including festival and sampling activation.
- Lead social media strategy, content development and activation.
- Understand and represent needs of our bottlers and help build initiatives into our plans.
- Work collaboratively with the bottler to create selling materials.
- Shape perfect portfolio from a consumer/shopper needs perspective, NRM and PPA considerations.
- Lead A&M in the UK.
- Lead performance management including recommending course correction and actions.
- Lead key projects through the Gate Stage process, representing needs of PEP and the bottler.
Qualifications
- Strong consumer understanding and brand building skills – understanding consumer insights to help build stronger activations & campaigns.
- Analytical skills – create robust analysis and meaningful insights to drive actions and highlight opportunities.
- Commercially savvy – knowing the commercial basics to work independently with the Carlsberg Britvic brand managers.
- Project management – proven track record of managing multiple projects in a fast moving and ever-changing environment (ideally FMCG) with maturity and foresight to cope with input and changes.
- Experience of engaging and leading cross-functional teams, internal and external partners.
- Leading external agencies to develop and deliver winning marketing plans & content.
- Budget Management experience.
Key Behaviours
- Proactive approach and can-do attitude – a real self-starter with the ability to manage multiple complex and hands-on projects.
- Strong bias to action with proven track record to overcome challenges and issues.
- Innovative / curious / comfortable challenging status-quo & bringing creativity to problem-solving.
- Fluent in digital & social media, displaying passion to ensure our brands are connected into cultural conversations.
- Collaborative and ONE TEAM approach – high-capacity leadership to influence others, encourage teamwork, and build strong relationships to get things done.
- Excellent communication skills – engage and influence stakeholders, with an aptitude to galvanise teams and get buy-in across organisation.
- Demonstrates a sense of passion, enjoyment and pride about their work to inspire others.
- Time management – strong time-management skills and ability to prioritise & focus to get things done fast.
Why Join Us?
We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.
Equal Opportunities
We’re an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide any necessary adjustments to support you through the recruitment process.
Senior Brand Manager, Energy UK in Reading employer: Pepsico
At PepsiCo, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Perfect Store Manager, you will have the opportunity to drive impactful strategies within the savoury snacks category while collaborating with diverse teams in a fast-paced environment. We offer robust employee growth opportunities, competitive benefits, and a commitment to innovation, making our location a vibrant place for professionals seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager, Energy UK in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their energy strategy and be ready to discuss how your skills align with their goals. Show them you're not just another candidate, but someone who truly gets what they're about.
✨Tip Number 3
Practice your pitch! Be clear about your experience and how it relates to the role of Senior Brand Manager. Highlight your project management skills and your ability to lead cross-functional teams—these are key for this position.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Senior Brand Manager, Energy UK in Reading
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Brand Manager role. Highlight your experience in leading energy strategies and managing cross-functional teams, as this will show us you understand what we're looking for.
Showcase Your Analytical Skills:We love candidates who can turn data into insights! Include examples of how you've used analytics to drive marketing decisions or improve campaigns. This will demonstrate your commercial savvy and ability to create robust analysis.
Be Creative and Innovative:Don’t shy away from showcasing your creative side! Share any unique campaigns or projects you've led that challenged the status quo. We’re looking for someone who can bring fresh ideas to our energy strategy.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the recruitment process!
How to prepare for a job interview at Pepsico
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understand how the energy strategy fits within the broader context of the company. This will not only show your enthusiasm but also help you articulate how your experience aligns with their goals.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data to drive marketing decisions. Bring insights from past projects that demonstrate your ability to analyse consumer behaviour and market trends. This will highlight your analytical prowess, which is crucial for the Senior Brand Manager role.
✨Demonstrate Project Management Expertise
Be ready to talk about your experience managing multiple projects simultaneously. Use the STAR method (Situation, Task, Action, Result) to structure your responses. Highlight how you’ve navigated challenges and ensured timely delivery, especially in fast-paced environments like FMCG.
✨Emphasise Collaboration and Communication
Since the role involves working with cross-functional teams and external partners, prepare examples that showcase your collaborative spirit. Discuss how you've influenced stakeholders and built strong relationships to achieve common goals. This will underline your ability to work as part of a team and lead initiatives effectively.
