Pipers New Business Development Executive - West Midlands/Gloucestershire in Reading

PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end‑to‑end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

The Direct Sales Function provides the foundations for Piper’s long‑term profitable growth, building awareness, developing new customer channels, acquiring customers and engendering lifelong customer loyalty. Our Field Sales team is a main factor of Piper’s Direct success. The passion that our Business Development Executives have for our brand and the drive to achieve success increases our customer base and product sales across the country.

The new business developer is responsible for opening new customers through cold‑calling pre‑identified targets to sell the benefits of Piper’s, its USP’s and services, and converting first orders. They think strategically and identify, prospect and convert both independents and some group customers/key accounts, working commercially with the Field Sales Manager and collaboratively with all internal teams.

• Achievement of daily, weekly and monthly new business productivity measures.
• Achievement of Acquisition Targets, Order Revenue Targets and Acquisition retention targets.
• Identify, prospect and convert Independent and group prospects into customers.
• Plan and organise your time well to drive both results and efficiency.
• Use CRM system to capture and record visits, customer interactions and orders.
• Manage and maintain a healthy sales pipeline.
• Negotiate, Develop and agree commercial trading agreements with key customers.
• Work proactively with the Field Sales Manager (FSM) and other key stakeholders to ensure customers are retained and managed appropriately and above all get a best‑in‑class customer experience.
• Visit targets at their location to cold call and introduce Pipers crisps, selling the benefits of the Pipers Direct Delivery Model.
• Monitor and communicate competitor and wholesale activity working across internal departments as required.
• Attend customer trade shows as required to drive brand awareness and gain new opportunities for conversion.
• Implement new marketing initiatives and feedback on results as required.

• Drive for results / Target Driven.
• Team player.
• Able to work on own initiative.
• Excellent presentation skills.
• Proactive.
• Well organised and ability to prioritise work load.
• Able to work under pressure.
• Strong communication skills.
• Structured & logical thinker.
• Strong influencing skills.
• Drive & dynamism.
• Ability to develop commercial skills.
• Ability to work across several IT platforms (Word, Excel, PowerPoint, CRM, NAV).

• Competitive annual salary
• Business car
• Company mobile
• Flexible benefits package (25 days holiday with the option to buy/sell more, company pension, discounted private health care)

We are an equal opportunity employer and comply with the Equality Act 2010, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or maternity, marital/civil partnerships, religion or belief, sex or sexual orientation, gender or gender reassignment, disability or race including; colour, nationality, ethnic or national origin.