At a Glance
- Tasks: Lead the strategy for savoury snacks and drive growth in the OT channel.
- Company: Join PepsiCo, a global leader in the FMCG industry with a dynamic team.
- Benefits: Competitive salary, career development opportunities, and a vibrant work culture.
- Other info: Fast-paced environment with opportunities for innovation and collaboration.
- Why this job: Make a real impact by shaping the future of snack categories.
- Qualifications: 5+ years in FMCG, strong analytical skills, and excellent communication.
The predicted salary is between 56700 - 69300 £ per year.
We are seeking a Perfect Store Manager to join the DX Category Leadership team. The position will be responsible for developing the multi-year vision & strategy that disproportionately delivers for PepsiCo, but grows the savoury snacks category for the OT customers. The role represents the external voice of the channel & customer, where the incumbent is expected to be able to talk confidently about the latest consumer & shopper trends and keep the business up to date on the ever-changing competitor landscape.
Responsibilities
- Works closely with the DX, Insights, RGM & Marketing teams to develop one coherent category strategy (3-year horizon) for the OT channel.
- Where relevant, owns the category development conversations with PepsiCo’s priority customers to ensure that the ‘strategy flows through to the omni-channel shelf’.
- Supports the ‘Store of the Future’ thinking & owns the external ‘Category Growth Story’ (a translation of PepsiCo’s internal brand strategies).
- Uses data-driven insights to recommend the optimal portfolio & channel assortment (addressing the priority opportunities, challenges & innovation ‘white spaces’).
- Outlines the levers & drivers for growth (both short & long-term), as well as the role of PepsiCo’s brands to deliver a ‘triple win’ (shopper, customer & supplier).
- Builds & embeds the sub-channel ‘Pictures of Success’ within the Commercial organisation (e.g. must-stock range, merchandising principles). Sets the annual execution targets.
- Attends the PMR forum as the category SME & provides an objective perspective to feed the Commercialisation & IBP processes.
- Socialises the category strategy (including the associated products & outputs) across a broad set of stakeholders to influence the annual & strategic plans.
Qualifications
- A minimum of 5 years’ experience working within FMCG (preferably Category or Sales roles).
- Practical experience of category-first or ‘triple-win’ thinking is a must.
- Recognised project or change management qualifications are an advantage.
- Strong analytical skills with proficiency in data analysis tools and techniques.
- Excellent communication and interpersonal skills.
- Has strong business acumen (across Commercial, Finance & Operations).
- Demonstrates ‘end-to-end’ thinking & thought-leadership (i.e. future-fit).
- Presents complex information & recommendations in a simplified, yet compelling manner.
- Clearly articulates the business impact (i.e. connects the insights, actions & implications).
- Ability to build strong relationships with internal and external stakeholders.
- Proven track record of implementing successful strategies.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint) and other relevant applications.
Perfect Store Manager 12-Month Secondment (Maternity) in Reading employer: Pepsico
At PepsiCo, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Perfect Store Manager, you will have the opportunity to drive impactful strategies within the savoury snacks category while collaborating with diverse teams in a fast-paced environment. We offer robust employee growth opportunities, competitive benefits, and a commitment to innovation, making our location a vibrant place for professionals seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Perfect Store Manager 12-Month Secondment (Maternity) in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pepsico and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pepsico are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pepsico on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pepsico. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Perfect Store Manager 12-Month Secondment (Maternity) in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pepsico. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pepsico:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pepsico’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pepsico
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pepsico will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pepsico, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
