Media Strategy/Audience Activation Strategy Expert in Reading

Overview

We are PepsiCo Personalization @ Scale experts, driving Connections Personalization from strategy to implementation. As a Media Strategy/Audience Activation Strategy Expert you will lead comms planning in the area of audience strategy set up and activation, working with a portfolio of great brands in partnership with key European markets. If you are familiar with such terms as personalization @scale and DCO, this is a plus!

Responsibilities

• Support Human-centric media calendar planning in partnership with market media and marketing experts
• Identify Personalization opportunities and build action plan
• Govern over audience building for activation
• Curate personalized media activation deployment in partnership with media buying unit
• Unlock new comms personalization opportunities

Qualifications

• Bachelor’s degree or equivalent experience in media strategy required
• Media Strategy experience for CPG is a plus
• Analytics and Insights experience to create and drive strategy
• Consumer research proficiency
• Strong communication and presentation skills
• Demonstrated computer proficiency: Microsoft suite
• Fluent English required