At a Glance
- Tasks: Lead marketing strategies for Quaker Oats and drive brand growth through innovation.
- Company: Join PepsiCo UK, home to beloved brands like Quaker and Walkers.
- Benefits: Enjoy competitive salary, flexible working, and a range of wellness benefits.
- Other info: Be part of a top employer committed to your career growth and wellbeing.
- Why this job: Make a real impact in a leading brand while developing your marketing skills.
- Qualifications: Extensive marketing experience with strong leadership and strategic thinking skills.
The predicted salary is between 60000 - 75000 £ per year.
At PepsiCo UK, we’re proud to make some of the nation’s favourite snacks and drinks—like Walkers, Quaker, Doritos, Pipers, and Monster Munch. With sites across the UK, including our Quaker mill in Cupar and Doritos factory in Coventry, we’re also home to one of the world’s largest crisp factories in Leicester. Quaker is one of the leading brands in the cereal category and played a key role in making oats a much-loved breakfast choice. Since its founding in 1877, the brand has been rooted in the belief that access to good nutrition should never be limited by circumstance.
The Marketing Manager will lead delivery of the growth agenda for the core Quaker Oats business, including portfolio strategy, renovation, innovation, and communications. The role will also lead the development of the commercial strategy from a marketing perspective, partnering closely with Insights, Sales, and Revenue Management teams to deliver a compelling, consumer-led portfolio and maximise in-market effectiveness. Reporting to the Head of Marketing for Quaker, this role will manage one direct report at Brand Manager level.
Responsibilities
- Partner with the Head of Marketing, PepsiCo CMO, and Quaker GM to define the Quaker strategy and 3–5 year growth plans.
- Lead management of the Quaker UK portfolio, including innovation, renovation, flavour development, packaging, ATL communications, and in-store activation.
- Deliver initiatives end-to-end, from strategy development through to execution, partnering cross-functionally with Insights, R&D, Sales, Finance, Project Management and Agency teams.
- Develop and execute integrated ATL and BTL communications strategies aligned to brand and business objectives.
- Act as the key marketing partner to Commercial and Sales teams to develop and deliver annual customer and category plans.
- Lead and develop the wider marketing team to strengthen brand tracking, consumer understanding, and performance benchmarking.
- Lead, coach, and develop one direct report, fostering a high-performance and growth-oriented culture.
Qualifications
Functional Experience
- Extensive marketing experience (Senior Marketing Manager level) with a strong track record of delivering brand growth across portfolio management, innovation, and communications gained in a consumer business, preferably within FMCG / CPG.
- Proven experience managing complex portfolios within a highly matrixed, multi-stakeholder environment.
- Strong strategic and consumer-led thinking, with the ability to translate insights into clear commercial opportunities.
- Demonstrated success leading integrated ATL and BTL campaigns from strategy through to in-market execution.
- Strong commercial acumen with experience partnering closely with Sales and cross-functional commercial teams.
- Highly analytical, with the ability to interpret multiple data sources to identify trends, risks, and growth opportunities.
- Comfortable operating at both strategic and executional levels in a fast-paced environment.
Leadership Experience
- Proven leadership experience managing and developing high-performing teams.
- Strong influencing and stakeholder management skills, with the ability to simplify complex ideas into clear recommendations for senior leadership.
- Excellent collaboration skills with the ability to work effectively across functions, markets, and global teams.
- Strong judgement, decision-making capability, and resilience under pressure.
- Entrepreneurial mindset with a strong bias for action and delivery.
Why Join Us?
We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.
Marketing Manager – Quaker Oats in Reading employer: Pepsico
At PepsiCo UK, we pride ourselves on fostering a dynamic and inclusive work culture that champions employee growth and wellbeing. As a Marketing Manager for Quaker Oats, you will not only lead innovative marketing strategies but also benefit from a competitive salary, flexible working arrangements, and a comprehensive benefits package, all while being part of a company recognised as a Top Employer for 14 consecutive years. Join us in Cupar, where your contributions will directly impact one of the nation's favourite brands in a supportive environment that values collaboration and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager – Quaker Oats in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at PepsiCo or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for interviews by researching Quaker Oats and its marketing strategies. Show us you know your stuff and can bring fresh ideas to the table. Tailor your examples to highlight your experience in FMCG and portfolio management.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the role of Marketing Manager. We want to hear how you can drive growth and innovation for Quaker Oats—make it compelling!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Marketing Manager – Quaker Oats in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Marketing Manager role at Quaker Oats. Highlight your experience in brand growth, portfolio management, and integrated campaigns. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about Quaker and how you can contribute to our growth agenda. Be genuine and let your personality come through.
Showcase Your Achievements:When detailing your experience, focus on specific achievements that demonstrate your impact in previous roles. Numbers and results speak volumes, so don’t shy away from sharing those impressive stats!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Pepsico
✨Know Your Quaker Oats Inside Out
Before the interview, dive deep into Quaker's history, values, and product range. Understand their market position and recent campaigns. This knowledge will help you connect your experience to their needs and show genuine interest.
✨Showcase Your Strategic Thinking
Prepare examples of how you've successfully developed and executed marketing strategies in previous roles. Be ready to discuss how you can apply similar approaches to Quaker's growth agenda, especially in portfolio management and innovation.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with various teams like Sales, R&D, and Insights. Share specific instances where your collaboration led to successful outcomes, as this role requires strong partnership skills across multiple stakeholders.
✨Prepare for Leadership Questions
As a Marketing Manager, you'll be leading a team. Be ready to discuss your leadership style, how you develop talent, and how you foster a high-performance culture. Use examples that illustrate your ability to influence and motivate others.
