Insights and Analytics Manager – Snacks in Reading

At PepsiCo UK, we’re proud to make some of the nation’s favourite snacks and drinks—like Walkers, Quaker, Doritos, Pipers, and Monster Munch. This role leads the understanding category and business performance for our UK Snacks Business; a £ RSV business in a £ RSV category. You will be responsible for using consumer and market data sources to get beneath the skin on business performance, distilling this into a simple and clear narrative suitable for an executive audience.

Responsibilities:

• Lead monthly review of external business performance on Snacks to feed into the monthly commercial review process (MBR). Prepare content on external performance category growth, market share, competitor performance; interpreting market data and distilling into simple messages / recommendations. Present this external performance summary to the Executive leadership with a bias of ‘so what’ and actions vs. the ‘what’.
• Own the Category narrative for Snacks providing step back pieces of analysis that contextualise business performance from a medium to longer term lens. Lead the compilation and presentation of the Quarterly Business Review (QBR) to provide a strategic medium-term step back of category performance grounded in macro and consumer trends.
• Consolidate and maintain future outlooks for the Snacks category. Own Market and share forecasting; providing the business’ perspective on category growth and market share trajectories, contextualising this outlook versus the objectives the business is trying to achieve.
• Bring greater consumer centricity into the Snacks business through using data to develop a deeper understanding of consumer motivations and behaviours. Proactively own and lead the delivery of a road map of in-depth Business Intelligence studies to influence business thinking.
• Support the Business Intelligence Lead in the furthering of best practice tools and capabilities. Drive a continuous improvement agenda to evolve the current suite of reports and tools available on Snacks.

Key Skills/Experience Required:

• Market insight technical expertise in the use of continuous data sources (Nielsen / Kantar).
• Highly analytical, comfortable with working with complex data sources, analysing, interpreting and presenting information.
• Proven ability to turn the complex into the simple, to cut through and focus on what really matters and tell simple stories utilising multiple sources.
• Commercial awareness in terms of markets, competitors, the retail trade and macro issues.
• Capable of managing a level of ambiguity - gaining clarity on briefs, understanding underlying business drivers / concerns and how to articulate this into an insights brief.

Why Join Us?

We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.

A Space to be You: We celebrate individuality and are committed to building an inclusive workplace. Our Employee Resource Groups help embed inclusion into our culture, ensuring everyone feels valued and heard.

Equal Opportunities: We’re an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide any necessary adjustments to support you through the recruitment process.