At a Glance
- Tasks: Lead innovative marketing strategies for hydration brands and engage with global markets.
- Company: Join a dynamic beverage company focused on brand transformation and consumer insights.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Exciting role with potential for career advancement in a global setting.
- Why this job: Make a real impact in the beverage industry while collaborating with diverse teams worldwide.
- Qualifications: 7-11 years in marketing, preferably in CPG/Beverages, with strong digital skills.
The predicted salary is between 51750 - 63250 £ per year.
Overview
Our International Beverage marketing team focuses on Brand Strategy, Communications, activation, and Innovation globally for our biggest brands.
Marketing Manager on Performance Hydration will work with the Director Performance Hydration, with a focus on developing a winning consumer portfolio for non sports hydration platforms & enable rapid launch + expansion across IB markets.
Responsibilities
- Deep Insight Mining & Consumer Understanding.
- As the steward for developing a strong globally relevant proposition, this role will be responsible for delivering strong consumer anchored ‘globally unified but locally relevant’ solutions.
Work would entail mining consumer Demand Spaces, developing market relevant concepts & propositions, identifying winning consumer insights and so on.
- Development Of E2E Plans Support development of the brand strategy: Brand pulse, Brand archetypes, Brand distinct assets Support development of a brand mix across different anchor markets in IB: Concept development, Product development with R&D, Packaging design development, Communication platform.
- Develop & execute Iconic Consumer engagement platforms Identify key ‘lifestyle forward’ brand activation platforms.
- Develop & execute scale global programs against the engagement platform.
- Demonstrate Understanding Of Key Business Levers in all decision making.
- P&L understanding to effectively recommend solutions on pack price Franchise model understanding to support effective pitch to bottlers.
- Leadership Drive collaborative relationship with the Cross-functional partners across Insights, PR, Legal, Design and R&D as well as Regions and to ensure their input is considered at each stage of the project, setting it up for in market success.
- Spearhead monthly global meetings with the key markets: setting the agenda, managing the presentation materials and ongoing tracking & updates on key initiatives Ownership of the relationship with agencies who can have a role to play in ensuring the initiative is set up for success.
- Demonstrate understanding of key business levers in all decision making: P&L understanding to effectively recommend solutions on pack price & Franchise model understanding to support effective pitch to bottlers.
- Innovation Identification of strategic opportunities that can unlock future growth for the brand where Innovation has a role to play.
- Collaborate with innovation, Insights, Commercialization, Finance, R&D and Supply Chain to develop the feasibility of each initiative and ensure it can be successfully launched at a local level, including management of the project through the Global stage gate process.
Qualifications
- 7-11 years of marketing experience within the CPG/Beverages industry (strong digital background); forward looking marketer who believes in the power of transformation to turnaround brands.
- MBA strongly preferred Working knowledge of the beverages industry and understanding of franchise model.
- Experience managing agency partners to deliver strong insights, concepts & development of consumer propositions.
- Experience managing agency partners to deliver brand experiences and engagement platforms.
- Experience leading internal cross-functional teams to develop and launch new programs/platforms.
- Digital forward thinker while being highly motivated, analytical, and decisive leader.
- Strong collaboration & influencing skills – must align markets/regions with different priorities and agendas to a common approach they feel good about.
- Global outlook with sensitivity and awareness of social and cultural differences.
Hydration IB Marketing Manager (6-month FTC) in Reading employer: Pepsico
At Booker Group, we pride ourselves on being an excellent employer that fosters a dynamic and inclusive work culture. As part of the Tesco Business Unit, we offer our employees unparalleled growth opportunities, competitive benefits, and the chance to work with a diverse customer base in a vibrant location. Join us to be part of a proactive team that values innovation and collaboration, ensuring you thrive in your career while making a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Hydration IB Marketing Manager (6-month FTC) in Reading
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Hydration IB Marketing Manager (6-month FTC) in Reading
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at Pepsico from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at Pepsico specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at Pepsico
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at Pepsico, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show Pepsico you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure Pepsico that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for Pepsico, so think on your feet and don't hesitate to showcase your creativity!
