At a Glance
- Tasks: Lead marketing strategies for iconic beverage brands in Ireland and collaborate with top teams.
- Company: Join PepsiCo UK, home to beloved snacks and drinks like Walkers and Doritos.
- Benefits: Enjoy a competitive salary, flexible working, and a range of awesome perks.
- Other info: Be part of a Top Employer focused on wellbeing and career growth.
- Why this job: Make an impact on popular brands while developing your career in a dynamic environment.
- Qualifications: Degree in Marketing or related field with FMCG experience preferred.
The predicted salary is between 60000 - 75000 £ per year.
At PepsiCo UK, we’re proud to make some of the nation’s favourite snacks and drinks—like Walkers, Quaker, Doritos, Pipers, and Monster Munch. With sites across the UK, including our Quaker mill in Cupar and Doritos factory in Coventry, we’re also home to one of the world’s largest crisp factories in Leicester.
The Franchise Marketing Manager position is an exciting opportunity to lead our marketing agenda for Beverages in Ireland, working with Carlsberg Britvic and the UK team to deliver and execute plans in line with AOP. The role reports into the UK&I CMO, working closely with the commercial teams to ensure delivery. The role comes with two direct reports and spans our full beverages portfolio, including Pepsi, 7up, Lipton, Poppi and Gatorade.
Responsibilities
- Lead Ireland Brand Strategy and Brand Plan development for the Beverages portfolio, leveraging and aligning to the UK & International Beverages Team’s global strategy.
- Understand key How to Win and Demand Space data to help position and grow.
- Localise BGS & JTBD bespoke to IRE market.
- Develop the end to end marketing plans for Beverages portfolio including the development of the Innovation Strategy.
- Collaborate with IB to ensure plans are in-line with the global playbook and leverage learnings, creative and innovation pipe where feasible.
- Collaborate with Carlsberg Britvic to ensure our plans are developed E2E and executed flawlessly in the customer landscape.
- Work with our AFH teams to help develop a key growth channel.
- Ensure we are developing local influencer and digital programmes aligned to PEP best practice.
- Work with the UK Marketing team to ensure shared learnings and programs across Ireland.
- Management & Development of 2 direct reports.
Qualifications
- University degree or equivalent.
- Proven years of relevant job experience in Marketing, preferably in FMCG.
- Strong understanding of consumer & how to leverage consumer insight.
- Strong senior stakeholder leadership skills – the ability to lead through ambiguity.
- Strong commercial project leadership skills, ideally with Shopper or Trade Marketing experience.
- Experience in bringing innovations into the market.
- Leadership & Coaching skills.
- Expertise in MS Office Applications.
- Strong strategic and analytical skills and drive for success.
- Strong capabilities of managing competing priorities within a complex, fast paced environment / resilience.
Why Join Us?
We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.
Franchise Marketing Manager (Maternity Cover) in Reading employer: Pepsico
At PepsiCo UK, we pride ourselves on being a leading employer that champions employee wellbeing and career development. With a competitive salary, flexible working options, and a comprehensive benefits package, including enhanced parental leave and wellness initiatives, we foster a supportive work culture that empowers our team members to thrive. Join us in our vibrant locations across the UK, where you can make a meaningful impact while enjoying the perks of working for one of the nation's favourite brands.
StudySmarter Expert Advice🤫
We think this is how you could land Franchise Marketing Manager (Maternity Cover) in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at PepsiCo or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for interviews by researching the company culture and recent marketing campaigns. Show us you know your stuff about PepsiCo's brands and how they resonate with consumers—this will impress the hiring team!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the Franchise Marketing Manager role. Highlight your leadership skills and any innovative projects you've led—this is your time to shine!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the PepsiCo family. Let’s make it happen!
We think you need these skills to ace Franchise Marketing Manager (Maternity Cover) in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Franchise Marketing Manager role. Highlight your relevant experience in FMCG marketing and any leadership roles you've had. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how you can contribute to our Beverages portfolio. Keep it engaging and relevant to the job description.
Showcase Your Achievements:Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you've successfully led marketing strategies or projects in the past. We love seeing results!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role. Let’s get started!
How to prepare for a job interview at Pepsico
✨Know Your Beverages Portfolio
Before the interview, dive deep into PepsiCo's beverages portfolio. Familiarise yourself with brands like Pepsi, 7up, and Gatorade. Understanding their market positioning and recent campaigns will help you speak confidently about how you can contribute to the brand strategy.
✨Showcase Your Marketing Experience
Prepare specific examples from your past marketing roles, especially in FMCG. Highlight your experience with brand strategy development and how you've successfully executed marketing plans. This will demonstrate your capability to lead the marketing agenda effectively.
✨Emphasise Collaboration Skills
Since the role involves working closely with teams like Carlsberg Britvic and the UK marketing team, be ready to discuss your collaboration experiences. Share instances where you’ve worked cross-functionally to achieve a common goal, showcasing your ability to lead through ambiguity.
✨Prepare for Strategic Questions
Expect questions that assess your strategic thinking and analytical skills. Think about how you would localise global strategies for the Irish market or leverage consumer insights. Practising these scenarios will help you articulate your thought process clearly during the interview.
