Away from Home - RTM Regional Account Executive in Reading

Overview

Reports to: Foodservice Customer Business Manager.

Main accountability: Manage a portfolio of Independent Foodservice / Wholesale accounts in an extremely competitive marketplace while also working with the Customer Business Manager to support on Buying Group Foodservice Accounts.

Accountable for the overall growth and development of these accounts through an entrepreneurial forward-thinking approach that drives share, revenue and profit across Pepsico brands.

Full autonomy in working and supporting the day-to-day business of these accounts utilising numerous sales and share reports to highlight strengths, development areas within your territory, and keeping a keen understanding of competitors in this highly challenging channel.

Out-based: Region Three – From South Wales across to Essex and South Birmingham down to the M25. Percent Travel: 75%. An out-of-base vehicle and company car provided.

Responsibilities

• Support delivery of Snacks & Nutrition AOP across Foodservice channel (measured by NR, NR/KG, MC & Share).
• Execute sub channel customer value offers (CVO) with your accounts, sales executive and tele-sales teams.
• Deliver sustainable growth across all business units in the RTM channel through the execution of key national and locally agreed promotional plans.
• Execute the RTM strategy, working across a diverse customer base with the aim of growing our core business and expanding our brand footprint.
• Role Specific
• Day-to-day account responsibility for Region Three including implementation of JBPs, delivering CPIs, and landing key growth initiatives to deliver market share growth.
• Build key working relationships that ensure we strive to be a true world-class customer engagement route-to-market partner.
• Identify new business team leads that deliver incremental opportunity across the Pepsi Co brand portfolio.
• Co‑create best practice with the rest of the Foodservice and wider RTM team, contributing to the design of sub‑channel strategies and playbooks.
• Collaborate with finance to build commercial proposals that deliver profitable NRR to our business.
• Implement and execute Pepsico Brand campaigns through account media plans, including brochure and digital activation.
• Own components of the RTM scorecard, track and course‑correct with customers and depots as required.
• Set up, attend, and support trade shows and customer Rara days across the RTM channel.
• Manage and develop cross‑functional relationships both internally and externally (Shopper Marketing, Customer Insights, Supply, Marketing, Customer Profitability, Finance & Credit Control, Field Teams) to devise, improve and implement a sales plan that enhances PUK and external customer joint businesses.

Qualifications / Requirements

• Previous wholesale/foodservice account management experience.
• Demonstrated success in a commercially challenging role.
• Ability to build internal and external relationships to deliver a collaborative business.
• Commercial awareness – comfortable understanding and building plans around a PUK and Customer P&L.
• Strategic thinking.
• Strong drive for results and a desire to succeed in an entrepreneurial culture.
• Influencing and negotiation skills: ability to drive agenda within both customer, end users and the Pepsi Co environment.
• Autonomous leadership of customer management and engagement.
• Well‑developed analytical skills and strong IT skills, including proficiency in Excel and Power Point.
• Experienced and proven organisational and prioritisation skills.
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