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- Tasks: Lead performance media strategy and execution across paid social and search in the UK and Europe.
- Company: Join SodaStream, the world’s leading sparkling water brand, part of PepsiCo.
- Benefits: Hybrid working, competitive salary, and a chance to make a sustainable impact.
- Other info: Collaborative environment with opportunities for growth and learning.
- Why this job: Own multi-million-pound media budgets and drive innovative marketing strategies.
- Qualifications: 5+ years in paid media with strong analytical skills and creative testing experience.
The predicted salary is between 60000 - 80000 £ per year.
SodaStream is the world’s number one sparkling water brand and a global leader in at‑home beverage solutions, sold in over 46 countries. Driven by a mission to reduce single‑use plastic, we help consumers drink more sustainably. As part of the PepsiCo family, we support the PepsiCo Positive (pep+) agenda, putting people and planet first.
We are looking for an experienced, hands‑on Performance Marketing Lead to own performance media strategy and execution across paid social and paid search in the UK and selected European markets. This is a senior hands‑on role with ownership of multi‑million‑pound media budgets in highly competitive DTC environments.
Reporting into the Global Head of Performance Marketing, you will work closely with local marketing teams across the UK and selected European markets to ensure performance media activity aligns with through‑the‑line plans and local marketing priorities. You will be accountable for how media investment performs day to day, combining strong in‑platform execution, rigorous testing, and close collaboration with creative teams to maximise the impact of media spend.
Please note that the role follows a hybrid working arrangement, with a minimum of three days per week required in the London office.
Responsibilities- Performance Media and Investment
- Own performance media strategy across the UK and selected European markets
- Translate commercial and marketing objectives into paid social and paid search strategies
- Lead hands‑on activation, optimisation, forecasting, and pacing
- Own allocation and performance of multi‑million‑pound media budgets
- Creative Performance and Testing
- Partner closely with creative and marketing teams to shape content for platform.
- Brief clear, insight‑led creative requirements based on performance data
- Drive high‑volume creative testing, continuously refreshing assets across formats, hooks, and messaging
- Use performance learnings to inform creative iteration and scaling decisions
- Measurement, Optimisation and Learning
- Define KPIs and success metrics across channels and markets
- Analyse funnel performance and media effectiveness to identify optimisation opportunities
- Work closely with analytics or data partners to support reliable tracking and reporting, including GA4 and platform signals
- Champion a strong test‑and‑learn culture
- Collaboration and Market Alignment
- Work closely with local marketing teams to support end‑to‑end marketing plans
- Collaborate with European and global teams to share learnings and align on best practices
- Stay ahead of platform updates and industry trends
- 5+ years’ hands‑on experience in paid social and paid search within DTC‑first or high‑growth ecommerce businesses; experience in established global FMCG, small domestic appliances or subscription‑based businesses desirable
- Demonstrated multi‑market experience, with UK and ideally across Europe
- Experience managing large‑scale media budgets
- Strong analytical capability with a solid understanding of incrementality and attribution frameworks, and the ability to turn data into action
- Extensive experience briefing and testing creative for performance, including high‑volume creative testing
- Additional European language skills are a bonus
Performance Marketing Lead – UK & Europe (Maternity cover) employer: Pepsico
Contact Detail:
Pepsico Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead – UK & Europe (Maternity cover)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission, especially around sustainability, and think about how your experience aligns with their goals. This will help you stand out as a candidate who truly gets what they're about.
✨Tip Number 3
Showcase your skills through real examples. When discussing your experience, focus on specific campaigns you've led, the budgets you've managed, and the results you've achieved. Numbers speak volumes, so don’t shy away from sharing your successes!
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're genuinely interested in being part of the team at SodaStream and PepsiCo.
We think you need these skills to ace Performance Marketing Lead – UK & Europe (Maternity cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Performance Marketing Lead role. Highlight your experience with paid social and paid search, especially in DTC environments. We want to see how your skills align with our mission at SodaStream!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about reducing single-use plastic and how your marketing expertise can help us achieve our goals. Keep it engaging and relevant to the role.
Showcase Your Analytical Skills: Since this role involves managing multi-million-pound media budgets, make sure to highlight your analytical capabilities. Share examples of how you've used data to drive performance and optimise campaigns in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Pepsico
✨Know Your Numbers
Make sure you’re familiar with performance metrics and KPIs relevant to the role. Be ready to discuss how you've managed multi-million-pound media budgets in the past and the results you've achieved. This shows you understand the financial impact of your strategies.
✨Showcase Your Creative Collaboration
Prepare examples of how you've worked with creative teams to develop content that drives performance. Highlight specific campaigns where your insights led to successful creative iterations. This will demonstrate your ability to bridge the gap between data and creativity.
✨Stay Ahead of Trends
Research the latest trends in performance marketing, especially in paid social and search. Be prepared to discuss how you would apply these trends to SodaStream’s strategy. Showing that you’re proactive about industry changes can set you apart from other candidates.
✨Emphasise Your Analytical Skills
Be ready to talk about your experience with analytics tools and how you've used data to inform your decisions. Discuss specific instances where your analytical skills led to optimisation opportunities. This will highlight your capability to turn insights into actionable strategies.