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- Tasks: Drive product strategy and collaborate to create innovative appliances that meet customer needs.
- Company: Join a global leader in sustainable consumer products with a focus on innovation.
- Benefits: Flexible remote work, competitive salary, and opportunities for professional growth.
- Why this job: Shape the future of consumer products and make a positive impact on sustainability.
- Qualifications: Master's degree in marketing and 7+ years in product innovation, preferably in FMCG.
- Other info: Dynamic, collaborative environment with a passion for wellness and consumer-led disruption.
The predicted salary is between 36000 - 60000 £ per year.
As a key member of the Global Appliances Category Team, you will own the end-to-end lifecycle of a strategic range within our appliance portfolio. You’ll drive product strategy, define roadmaps, and collaborate cross-functionally to deliver exceptional products that meet customer needs and exceed market expectations. This role is designed for a strategic marketer who wants to shape the future growth of the category, translating insights into disruptive, consumer-led innovation pipeline.
This role requires strong collaboration across global and local teams, working with R&D, Markets, Commercialization, Insights, Design, Supply Chain, and PepsiCo brand teams.
Responsibilities- Develop and execute the product strategy for the appliances category across multiple markets
- Lead consumer and market research to identify trends, pain points, and opportunities
- Define product requirements and prioritize features based on impact and feasibility
- Collaborate with R&D, design, supply chain, and marketing teams to bring products to market
- Monitor product performance and iterate based on customer feedback and data
- Own pricing, positioning, and go-to-market strategies for new launches
- Master degree in marketing, Business Administration or related field
- >7 years marketing experience in product & innovation — ideally in FMCG or Appliances
- Experience in energy drinks or functional hydration is a plus
- Consumer-centric mindset, with a deep passion to understand consumer behavior
- Strong strategic acumen with a bias for action and experimentation turning insights into winning ideas
- A team player who loves to work in a fast-paced culturally diverse, collaborative matrix organization
- Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization
- Passion for sustainability, wellness, and consumer-led disruption
- Happy to travel / work flexibly in a remote team set-up
SodaStream: Innovation Marketing Manager (Maternity Leave replacement) in London employer: PepsiCo
Contact Detail:
PepsiCo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SodaStream: Innovation Marketing Manager (Maternity Leave replacement) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at SodaStream or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your passion for innovation! When you get the chance to speak with hiring managers, share your ideas on consumer-led products and how you can contribute to making the world 'Drink Better'.
✨Tip Number 3
Prepare for interviews by diving deep into market trends and consumer behaviour. Bring data and examples to the table that demonstrate your strategic thinking and how you’ve turned insights into successful product launches.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the team.
We think you need these skills to ace SodaStream: Innovation Marketing Manager (Maternity Leave replacement) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Innovation Marketing Manager. Highlight your experience in product strategy and innovation, especially in FMCG or appliances. We want to see how your background aligns with our mission to make the world Drink Better!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about consumer-led innovation and how you can contribute to our team. Be sure to mention any relevant projects or experiences that showcase your strategic marketing skills.
Showcase Your Collaboration Skills: Since this role involves working with various teams, make sure to highlight your collaboration experience. Share examples of how you've successfully worked cross-functionally in the past, whether it's with R&D, design, or marketing teams. We love team players!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at PepsiCo
✨Know Your Product Inside Out
Before the interview, dive deep into SodaStream's product range and understand their unique selling points. Be ready to discuss how you would enhance their appliance portfolio and what innovative ideas you could bring to the table.
✨Showcase Your Strategic Mindset
Prepare examples of how you've successfully developed and executed product strategies in the past. Highlight your experience with market research and how you've turned consumer insights into actionable plans that drove growth.
✨Emphasise Collaboration Skills
This role requires working closely with various teams. Be prepared to share specific instances where you've collaborated cross-functionally, especially with R&D, marketing, and design teams, to launch successful products.
✨Demonstrate Your Passion for Sustainability
SodaStream values sustainability and wellness. Make sure to express your passion for these areas during the interview. Share any relevant experiences or initiatives you've been involved in that align with these values.
