Overview About SodaStreamSodaStream is the world’s number one sparkling water brand and a global leader in at-home beverage solutions, sold in over 46 countries. Driven by a mission to replace single-use plastic, we help consumers drink more sustainably. As part of the PepsiCo family, we support the PepsiCo Positive (pep+) agenda, putting people and planet first.The RoleWe are building a Northern Europe marketing organisation, bringing together market-facing Brand teams with centralised functional expertise across Growth, Advocacy, Media and Insights. This model enables us to deliver best-in-class execution at scale, while ensuring strong local relevance and commercial impact across our markets. Reporting into the Growth Lead Northern Europe, we are looking for an Amazon & eRetail Marketing Lead to own marketplace media and activation across the region. The role will also work closely with the Global Amazon media teams and local Brand Leads. This role sits at the intersection of brand and performance, responsible for bringing brand marketing to life within the Amazon and eRetail ecosystem in a way that drives both visibility and conversion. You will ensure that media, content and messaging work together effectively on-platform, translating brand direction into high-performing execution across marketplaces. Responsibilities Amazon & Marketplace Activation PlanningOwn the Amazon and eRetail media planning across Northern Europe marketsPartner with media agencies to build annual and quarterly media plans aligned to business and trading prioritiesReview, challenge and refine media plans, ensuring alignment to growth objectives and market needsWork closely with Brand Leads to align on campaign priorities, messaging and key momentsAlign media plans with commercial, vendor and eCommerce trading plans to maximise impactContribute to budget planning, recommending investment priorities, shifts across channels and incremental opportunitiesPaid Media & Creative ExecutionLead the paid media and creative approach across Amazon and eRetail platformsTranslate brand direction into platform-native execution, with clear creative structure messaging hierarchy optimised for strong visibility and conversionWork closely with Brand Leads across markets to ensure effective localisation and translation of paid assetsPartner with the Lifecycle & Content Lead to align paid and organic content (PDPs, A+, onsite)Ensure high-quality execution across campaigns, maintaining consistency and performance standardsPerformance Management & Cross-Functional CollaborationOwn performance across Amazon and eRetail media KPIs (ROAS, conversion, visibility, etc.)Analyse results and translate into clear insights, actions and optimisation prioritiesHold agency partners accountable for performance delivery and continuous improvementIdentify opportunities to scale high-performing activity and improve efficiencyDrive a structured test-and-learn approach across campaigns and formatsAct as the key point of contact for marketplace media, ensuring alignment across local, regional and global teams Qualifications Critical Capabilities & Experience5+ years’ experience in brand marketing, growth marketing, performance marketing, Amazon media or eCommerce activation within high-growth / high-share eComm business; experience within established global blue-chip businesses and/or high-growth start-ups across FMCG, SDA or Beverage categoriesNative-level English proficiency required; additional Nordic, Dutch and/or French language skills are advantageousStrong understanding of the Amazon and marketplace ecosystem (media, retail, content and conversion interplay) across UK and preferably Northern Europe; experience with DSP, AMS & AMC a mustExperience working with media agencies, including planning, briefing and challenging outputStrong appreciation of creative and content within performance environments, with the ability to assess and improve content effectivenessUnderstanding of ecommerce content (PDPs, A+, onsite) and how it impacts conversion (direct ownership not required)Ability to interpret performance data and translate into clear insights and actionsCommercial mindset with understanding of trading, retail and channel dynamicsExperience working in cross-functional, matrix environmentsComfortable influencing stakeholders and working across multiple marketsWhat’s in It for You?Ownership of marketplace media performance across Northern EuropeOpportunity to shape how the brand shows up and converts across Amazon and eRetail platformsExposure to a multi-market structure and global teamsStrategic role with real impact on performance and commercial outcomesCollaborative, fast-paced environment with strong cross-functional integrationStrong development opportunities within a growing organizationJob SummaryReq ID: 2026-477144# of Openings: 1Job Function: MarketingRelocation: No
SodaStream: Amazon & eRetail Marketing Manager Northern Europe in London employer: Pepsico
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