At a Glance
- Tasks: Manage key customer relationships and drive growth in the vending channel.
- Company: Join a leading FMCG brand with a focus on innovation and collaboration.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Fast-paced role with opportunities for personal and professional growth.
- Why this job: Make an impact by driving distribution and visibility for iconic brands like Walkers and Quaker.
- Qualifications: Experience in FMCG sales and strong relationship-building skills required.
The predicted salary is between 51750 - 63250 £ per year.
Overview
Regional Account Manager – Vending Channel (Walkers Crisps & Quaker Oats) – 12 Month Secondment
Location: UK (Field-Based)
Department: Commercial – Impulse & Wholesale
Reports To: Senior National Account Manager
Brand: Walkers Crisps and Quaker cereals
Responsibilities
As the Regional Account Manager for Vending, you will be responsible for developing and managing relationships with key customers across the vending channel, including independent operators and buying group members. Building strong customer partnerships and influencing key stakeholders will be central to success in this role. A significant proportion of your time will be spent engaging directly with customers through regular business reviews, commercial negotiations, and industry trade events, where you will represent the business and strengthen our presence within the channel.
Key focuses of the role will be driving distribution, revenue growth, and market share across our portfolio by identifying new opportunities, executing customer growth plans, and delivering mutually beneficial commercial outcomes. The successful candidate will possess a strong commercial mindset, excellent relationship-building skills, and a desire to further develop their account management and analytical capabilities. They will be comfortable using data and insights to identify opportunities, influence customer decisions, and deliver sustainable growth.
Qualifications
- Customer Ownership & Joint Business Planning
Lead the commercial relationship with independent customers for the Walkers and Quaker portfolios. Build, negotiate, and deliver annual Joint Business Plans (JBPs), including pricing, investment strategy and distribution targets. Ensure alignment with internal stakeholders including category, finance and marketing teams.
- Commercial Delivery
Deliver against volume, net revenue, profit, and share targets. Manage investment responsibly, ensuring ROI and strong financial control.
- Category & Shopper Excellence
Drive distribution gains for core ranges and NPD, ensuring Walkers is visible, available, and recommended across the channel. Drive visibility in vending through showing up as best in class at key industry events and delivering digital and physical activations at sites.
- Relationship Building & Influencing
Build strong relationships with buying group leads, company owners and buyers. Ensure strong presence at key industry events and engagement with customers.
- Performance & Reporting
Deliver accurate reporting of customer performance. Demonstrate a comprehensive understanding of performance drivers and drags, translating analysis into clear insights and actions.
Essential
- FMCG experience, ideally within Away From Home, Wholesale, or Convenience channels
- Proven ability to deliver commercial results in a competitive category
- Negotiation, influencing, and customer management skills
- Competence in using Microsoft Excel and PowerPoint
- Ability to manage complexity and competing priorities across a wide customer base
Desirable
- Experience or understanding of P&Ls and Joint Business Plans
- Exposure to snacks, impulse categories, or FMCG in retail
- Vending Channel experience / knowledge
Personal Attributes
- Commercially curious with a growth mindset
- Confident, persuasive communicator
- Collaborative and highly relationship driven
- Entrepreneurial, with the ability to identify and turn insights into action
- Resilient, adaptable, and energised by working in a fast-paced environment
What Success Looks Like
- Achievement of annual revenue, profit, and market share targets
- Increased availability, visibility, and distribution across the vending channel
- Strong and collaborative relationships built with key vending customers
- Key NPD landed and promoted through industry forums and events
For certain roles, we may ask you to declare any unspent criminal convictions in accordance with the Rehabilitation of Offenders Act 1974 at a later stage in the recruitment process and prior to any offer of employment being made. This information will be treated in strict confidence and considered only in relation to your suitability for the role.
Regional Account Manager - Away From Home in London employer: Pepsico
At Booker Group, we pride ourselves on being an excellent employer that fosters a dynamic and inclusive work culture. As part of the Tesco Business Unit, we offer our employees unparalleled growth opportunities, competitive benefits, and the chance to work with a diverse customer base in a vibrant location. Join us to be part of a proactive team that values innovation and collaboration, ensuring you thrive in your career while making a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Regional Account Manager - Away From Home in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Regional Account Manager - Away From Home at Pepsico, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Pepsico. Tailor your message to explain why you’re drawn to them and how you can contribute as a Regional Account Manager - Away From Home. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Regional Account Manager - Away From Home in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Pepsico:When writing your cover letter, make sure to tailor your message specifically for Pepsico. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Pepsico
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Pepsico that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Pepsico that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Pepsico’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
