At a Glance
- Tasks: Lead performance media strategy and execution across paid social and search in the UK and Europe.
- Company: Join SodaStream, the world’s leading sparkling water brand, part of PepsiCo.
- Benefits: Hybrid working, competitive salary, and a chance to make a positive impact.
- Other info: Collaborative culture with opportunities for growth and learning.
- Why this job: Own multi-million-pound media budgets and drive sustainable beverage solutions.
- Qualifications: 5+ years in paid media, strong analytical skills, and experience in DTC environments.
The predicted salary is between 58500 - 71500 £ per year.
SodaStream is the world’s number one sparkling water brand and a global leader in at-home beverage solutions, sold in over 46 countries. Driven by a mission to reduce single-use plastic, we help consumers drink more sustainably. As part of the PepsiCo family, we support the PepsiCo Positive (pep+) agenda, putting people and planet first.
We are looking for an experienced, hands-on Performance Marketing Lead to own performance media strategy and execution across paid social and paid search in the UK and selected European markets. This is a senior hands-on role with ownership of multi-million-pound media budgets in highly competitive DTC environments. Reporting into the Global Head of Performance Marketing, you will work closely with local marketing teams across the UK and selected European markets to ensure performance media activity aligns with through-the-line plans and local marketing priorities. You will be accountable for how media investment performs day to day, combining strong in-platform execution, rigorous testing, and close collaboration with creative teams to maximise the impact of media spend. Please note that the role follows a hybrid working arrangement, with a minimum of three days per week required in the London office.
Responsibilities
- Performance Media and Investment
- Own performance media strategy across the UK and selected European markets
- Translate commercial and marketing objectives into paid social and paid search strategies
- Lead hands-on activation, optimisation, forecasting, and pacing
- Own allocation and performance of multi-million-pound media budgets
- Creative Performance and Testing
- Partner closely with creative and marketing teams to shape content for platform
- Brief clear, insight-led creative requirements based on performance data
- Drive high-volume creative testing, continuously refreshing assets across formats, hooks, and messaging
- Use performance learnings to inform creative iteration and scaling decisions
- Measurement, Optimisation and Learning
- Define KPIs and success metrics across channels and markets
- Analyse funnel performance and media effectiveness to identify optimisation opportunities
- Work closely with analytics or data partners to support reliable tracking and reporting, including GA4 and platform signals
- Champion a strong test-and-learn culture
- Collaboration and Market Alignment
- Work closely with local marketing teams to support end-to-end marketing plans
- Collaborate with European and global teams to share learnings and align on best practices
- Stay ahead of platform updates and industry trends
Qualifications
- 5+ years’ hands-on experience in paid social and paid search within DTC-first or high-growth ecommerce businesses; experience in established global FMCG, small domestic appliances or subscription-based businesses desirable
- Demonstrated multi-market experience, with UK and ideally across Europe
- Experience managing large-scale media budgets
- Strong analytical capability with a solid understanding of incrementality and attribution frameworks, and the ability to turn data into action
- Extensive experience briefing and testing creative for performance, including high-volume creative testing
- Additional European language skills are a bonus
Performance Marketing Lead – UK & Europe (Maternity cover) in London employer: Pepsico
At PepsiCo, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Perfect Store Manager, you will have the opportunity to drive impactful strategies within the savoury snacks category while collaborating with diverse teams in a fast-paced environment. We offer robust employee growth opportunities, competitive benefits, and a commitment to innovation, making our location a vibrant place for professionals seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Lead – UK & Europe (Maternity cover) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pepsico and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pepsico are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pepsico on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pepsico. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Lead – UK & Europe (Maternity cover) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pepsico. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pepsico:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pepsico’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pepsico
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pepsico will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pepsico, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
