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- Tasks: Lead performance media strategy and execution across paid social and search in the UK and Europe.
- Company: Join SodaStream, the world’s leading sparkling water brand, part of the PepsiCo family.
- Benefits: Hybrid working model, competitive salary, and a chance to make a positive impact.
- Other info: Collaborative environment with opportunities for growth and learning.
- Why this job: Shape sustainable beverage solutions while driving innovative marketing strategies.
- Qualifications: 5+ years in paid social/search, strong analytical skills, and experience with large media budgets.
The predicted salary is between 60000 - 80000 £ per year.
SodaStream is the world’s number one sparkling water brand and a global leader in at‑home beverage solutions, sold in over 46 countries. Driven by a mission to reduce single‑use plastic, we help consumers drink more sustainably. As part of the PepsiCo family, we support the PepsiCo Positive (pep+) agenda, putting people and planet first.
We are looking for an experienced, hands‑on Performance Marketing Lead to own performance media strategy and execution across paid social and paid search in the UK and selected European markets. This is a senior hands‑on role with ownership of multi‑million‑pound media budgets in highly competitive DTC environments. Reporting into the Global Head of Performance Marketing, you will work closely with local marketing teams across the UK and selected European markets to ensure performance media activity aligns with through‑the‑line plans and local marketing priorities.
You will be accountable for how media investment performs day to day, combining strong in‑platform execution, rigorous testing, and close collaboration with creative teams to maximise the impact of media spend. Please note that the role follows a hybrid working arrangement, with a minimum of three days per week required in the London office.
Responsibilities- Own performance media strategy across the UK and selected European markets
- Translate commercial and marketing objectives into paid social and paid search strategies
- Lead hands‑on activation, optimisation, forecasting, and pacing
- Own allocation and performance of multi‑million‑pound media budgets
- Partner closely with creative and marketing teams to shape content for platform
- Brief clear, insight‑led creative requirements based on performance data
- Drive high‑volume creative testing, continuously refreshing assets across formats, hooks, and messaging
- Use performance learnings to inform creative iteration and scaling decisions
- Define KPIs and success metrics across channels and markets
- Analyse funnel performance and media effectiveness to identify optimisation opportunities
- Work closely with analytics or data partners to support reliable tracking and reporting, including GA4 and platform signals
- Champion a strong test‑and‑learn culture
- Work closely with local marketing teams to support end‑to‑end marketing plans
- Collaborate with European and global teams to share learnings and align on best practices
- Stay ahead of platform updates and industry trends
- 5+ years’ hands‑on experience in paid social and paid search within DTC‑first or high‑growth ecommerce businesses; experience in established global FMCG, small domestic appliances or subscription‑based businesses desirable
- Demonstrated multi‑market experience, with UK and ideally across Europe
- Experience managing large‑scale media budgets
- Strong analytical capability with a solid understanding of incrementality and attribution frameworks, and the ability to turn data into action
- Extensive experience briefing and testing creative for performance, including high‑volume creative testing
- Additional European language skills are a bonus
Performance Marketing Lead – UK & Europe (Maternity cover) in London employer: Pepsico
Contact Detail:
Pepsico Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead – UK & Europe (Maternity cover) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about asking for introductions. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their mission, values, and recent news. This will not only impress your interviewers but also help you tailor your answers to show how you fit into their culture. We want you to shine!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to get comfortable with common questions. The more you practice, the more confident you’ll feel when it’s time to showcase your skills and experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s get you that Performance Marketing Lead role!
We think you need these skills to ace Performance Marketing Lead – UK & Europe (Maternity cover) in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Performance Marketing Lead role. Highlight your experience with paid social and search, especially in DTC environments. We want to see how your skills align with our mission at SodaStream!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about reducing single-use plastic and how your marketing expertise can help us achieve our goals. Keep it engaging and relevant to the role.
Showcase Your Analytical Skills: Since this role involves managing multi-million-pound media budgets, make sure to highlight your analytical capabilities. Share examples of how you've used data to drive performance and optimise campaigns in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Pepsico
✨Know Your Numbers
Make sure you’re familiar with performance metrics and KPIs relevant to the role. Be ready to discuss how you've managed multi-million-pound media budgets in the past, and share specific examples of how your strategies have driven results.
✨Showcase Your Creative Collaboration
Since this role involves working closely with creative teams, prepare to talk about your experience in briefing and testing creative assets. Bring examples of successful campaigns where your insights led to impactful creative decisions.
✨Stay Ahead of Trends
Research the latest trends in performance marketing, especially in paid social and search. Be prepared to discuss how you’ve adapted to changes in the industry and how you plan to stay ahead of platform updates that could impact SodaStream’s strategy.
✨Demonstrate Analytical Skills
Highlight your analytical capabilities by discussing how you've used data to inform your marketing strategies. Be ready to explain your understanding of incrementality and attribution frameworks, and how you’ve turned data insights into actionable marketing plans.