At a Glance
- Tasks: Lead brand transformation and drive innovation in food marketing.
- Company: Join PepsiCo, a leader in food culture and innovation.
- Benefits: Competitive salary, flexible working, wellness benefits, and career growth opportunities.
- Other info: Be part of a passionate team shaping the future of food.
- Why this job: Make a real impact on iconic brands enjoyed by millions every day.
- Qualifications: Experience in consumer strategy and brand innovation within FMCG or food & beverage.
The predicted salary is between 51750 - 63250 £ per year.
Join us at PepsiCo – where you can Dare for Better. At PepsiCo, we’re reimagining how people connect with food — creating brands that are not only loved, but truly relevant in today’s evolving food culture. From everyday moments to new consumption occasions, we’re shaping the future through innovation, creativity and deep consumer understanding.
This is an opportunity to play a pivotal role in that journey — transforming how our brands show up beyond traditional categories and unlocking new growth through insight-led innovation. You’ll be part of a business where your ideas matter, where you’ll work at pace with passionate teams, and where you’ll have the opportunity to make a tangible impact on iconic brands enjoyed by millions every day.
Lead the transformation of our brands beyond traditional packaged snacks into broader food and meal occasions by driving demand-led innovation. This role brings together consumer insight, brand strategy, and commercialisation to unlock growth opportunities across Ready-to-Eat, Ready-to-Cook and Away-from-Home channels — ensuring our brands remain relevant, distinctive and connected to evolving consumer needs.
Responsibilities
- Identify consumer demand moments and unmet needs across meal occasions (in-home and out-of-home).
- Translate insights into clear strategic platforms for brand growth and expansion.
- Define opportunities across Ready-to-Eat, Ready-to-Cook and Away-from-Home with a clear right-to-win for our brands.
- Build future-facing, consumer-led brand extensions and sub-brand architecture.
- Partner with cross-functional teams to develop and commercialise winning product solutions.
- Ensure all innovation is scalable, commercially viable and aligned to consumer needs.
- Lead the development of integrated, 360 communication strategies, adapting global assets for the UK market.
- Ensure consistent, compelling brand messaging aligned to strategy.
- Lead Away-from-Home strategy and activation, delivering engaging and impactful brand experiences.
- Develop an end-to-end playbook for consistent brand activation across channels and key events.
- Collaborate closely with sales teams to support execution and external sell-in.
- Establish clear success metrics and track performance, providing insights and recommendations to optimise impact.
Qualifications
- Significant experience in consumer strategy, brand innovation, or marketing within FMCG or food & beverage.
- Proven ability to lead cross-functional teams and deliver consumer-led innovation at scale.
- Strong understanding of consumer insight, brand development and commercial delivery.
- Experience working with Away-from-Home channels or brand activations is advantageous.
- Strategic mindset with strong storytelling and influencing skills.
- Passion for food, culture and driving brand relevance through innovation.
Why Join Us? We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.
Marketing Senior Manager in London employer: Pepsico
At Booker Group, we pride ourselves on being an excellent employer that fosters a dynamic and inclusive work culture. As part of the Tesco Business Unit, we offer our employees unparalleled growth opportunities, competitive benefits, and the chance to work with a diverse customer base in a vibrant location. Join us to be part of a proactive team that values innovation and collaboration, ensuring you thrive in your career while making a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Senior Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pepsico and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pepsico are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pepsico on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pepsico. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Senior Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pepsico. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pepsico:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pepsico’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pepsico
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pepsico will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pepsico, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
