At a Glance
- Tasks: Lead demand acceleration and build a top-notch ecosystem for SodaStream's growth.
- Company: Join a dynamic team at SodaStream, part of the PepsiCo family.
- Benefits: Competitive salary, career development, and a chance to shape the future of sustainable consumption.
- Other info: Be part of a collaborative regional leadership team driving innovation.
- Why this job: Make a real impact on growth and sustainability in a fast-paced environment.
- Qualifications: Proven leadership in commercial excellence and strong FMCG experience required.
The predicted salary is between 80000 - 100000 € per year.
The Head of Demand Acceleration & Perfect Store Excellence is accountable for accelerating sustainable, profitable growth for SodaStream by building and leading a best‐in‐class demand ecosystem across Machines, Flavors, and Gas Refill categories. This role integrates Perfect Store execution, DX‐enabled customer engagement, demand acceleration, and detailed commercial decision making to win at every point of purchase — physical retail, ecommerce, and with good exposure to D2C. The role is a builder role, reporting to the GM for N. Europe and part of the regional leadership team, shaping new commercial capabilities tailored to SodaStream's unique model, while embedding PepsiCo standards, rigor, and scalability.
Scope & Impact
- Northern Europe (UK, BNLX, NORDICS), multimarket, multichannel.
- End to end ownership of Demand Acceleration, Perfect Store, Trade Marketing, Category Leadership and NRM delivery.
- System penetration/ household acquisition, consumables repeat, and ecosystem value growth.
- Visibility and material impact on Net Revenue Growth, Margin Quality, and Shopper Conversion.
Responsibilities
Key Accountabilities
- Demand Acceleration & Revenue Growth
- Define and lead the Demand Acceleration strategy across Systems, Flavors, and Gas Refills.
- Drive shopper strategy for household acquisition, penetration, repeat purchase, and lifetime value (LTV).
- Optimize price, promotional depth, and activation cadence by category and channel.
- Translate consumer, shopper, and usage insights into scalable growth initiatives.
- Drive ecosystem thinking vs. Single SKU execution to maximize long‐term value.
- Perfect Store (PS) & Execution Excellence
- Own and deploy Perfect Store standards: High involvement Systems purchase, Education led selling.
- Ensure flawless design, production and execution across visibility, education, merchandising etc.
- Establish tracking, scorecards, and performance routines to close execution gaps.
- Category Leadership & Trade Marketing
- Own Category Leadership for SodaStream across retail and digital environments.
- Lead Trade Marketing strategy covering: Launches & innovation, Seasonal activation (e.g. summer carbonation moments) and bespoke retailer plans.
- Customer & Channel Development
- Elevate strategic customer partnerships through insight‐led Joint Business Plans (JBPs) focused on shared value creation.
- Lead channel specific strategies across Modern Trade, Ecommerce, and Emerging Channels.
- Cross‐Functional Leadership & Capability Building
- Partner closely with Sales, Marketing, Digital, Supply Chain, and Finance.
- Build foundational processes, governance, and ways of working where they do not yet exist.
- Develop SodaStream specific commercial excellence capabilities while leveraging PepsiCo scale.
- Lead and inspire teams through ambiguity and growth.
Success Measures (KPIs)
- Growth & Value: Net Revenue Growth (NRG), Household Penetration & System Velocity, Consumables Repeat Rate / LTV.
- Gross Margin & Promotional ROI.
- Execution: Perfect Store Compliance (Physical & Digital), On shelf Availability (Systems & Refills), Digital Shelf Content & Conversion Scores.
- Commercial Effectiveness: JBP Value Delivery, Activation ROI & Incrementality, Speed to Market & Executional Consistency.
Qualifications
Critical Capabilities & Experience
- Proven leadership in Commercial Excellence, Demand Acceleration, Category Management, or Revenue Growth Management.
- Strong FMCG experience, ideally in beverages or PepsiCo like matrix environments.
- Deep expertise in Perfect Store, Trade Marketing, and Retail Execution.
- Strong commercial acumen in pricing, promotions, and customer development.
- Ability to influence senior stakeholders and lead through ambiguity.
Leadership Profile
- Builder mindset with strong execution bias.
- Detailed, consumer centric, and outcome focused.
- Comfortable balancing scale with local nuance.
- Purpose driven, aligned to SodaStream and pep+ ambitions.
Value Proposition
This role is critical to unlocking SodaStream's next phase of growth: accelerating adoption, building repeat ecosystems, and embedding sustainable consumption at scale — while leveraging PepsiCo's systems, capabilities, and commercial rigor.
Team to Build / Future Structure
Team of 6 Head Count, Reporting to the GM for N. Europe, Member of Regional Leadership Team.
Head of Demand Acceleration in London employer: Pepsico
SodaStream is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Head of Demand Acceleration role based in Northern Europe. Employees benefit from a collaborative environment that encourages personal and professional growth, with opportunities to shape commercial strategies and drive sustainable growth across multiple channels. With a commitment to excellence and a focus on embedding PepsiCo's standards, SodaStream offers a unique chance to make a significant impact while being part of a purpose-driven team dedicated to transforming consumer habits.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Demand Acceleration in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and how they fit into the market. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills and experiences align with the Head of Demand Acceleration role. Highlight your achievements in demand acceleration and category management to stand out.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to contribute to SodaStream's growth.
We think you need these skills to ace Head of Demand Acceleration in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Demand Acceleration role. Highlight your experience in demand acceleration, category management, and any relevant FMCG expertise. We want to see how your skills align with our goals at SodaStream!
Showcase Your Leadership Skills:This role is all about leading teams and driving growth. Use your application to demonstrate your leadership style and past successes in building teams or executing strategies. We love seeing examples of how you've influenced others and achieved results!
Be Data-Driven:Since this position involves a lot of commercial decision-making, include specific metrics or KPIs from your previous roles. Show us how you’ve impacted revenue growth or improved execution standards. Numbers speak volumes, and we’re keen to see your achievements!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there!
How to prepare for a job interview at Pepsico
✨Know Your Demand Acceleration Strategy
Before the interview, dive deep into understanding demand acceleration strategies, especially in the FMCG sector. Be ready to discuss how you would define and lead such a strategy for SodaStream, focusing on household acquisition and repeat purchases.
✨Perfect Store Execution Insights
Familiarise yourself with the concept of Perfect Store execution. Think about how you can ensure flawless design and production across visibility and merchandising. Prepare examples from your past experiences where you successfully implemented similar standards.
✨Showcase Your Leadership Skills
This role requires strong leadership capabilities. Be prepared to share specific instances where you've led teams through ambiguity and growth. Highlight your builder mindset and how you've developed commercial excellence capabilities in previous roles.
✨Understand the Market Landscape
Research the Northern European market, particularly in the beverages sector. Be ready to discuss how you would elevate strategic customer partnerships and lead channel-specific strategies across Modern Trade and Ecommerce. This shows your awareness of the competitive landscape and your readiness to make an impact.
