Overview SodaStream is the world's number one sparkling water brand and a global leader in at-home beverage solutions, sold in over 46 countries. Driven by a mission to reduce single-use plastic, we help consumers drink more sustainably. As part of the PepsiCo family, we support the PepsiCo Positive (pep+) agenda, putting people and planet first. Working closely with the UKI Brand Lead, this role will lead local go-to-market planning and execution for consumables initiatives, while also supporting broader market campaigns and priorities. As part of a lean and agile regional structure, this role offers broad exposure across brand, ecommerce, media, advocacy and commercial functions, with opportunity to lead campaigns, shape local execution and build end-to-end brand management experience. As part of the lead market within the Northern Europe cluster, this role will help shape and elevate best practices across the strategy and execution on the Consumables category within the region. Consumables Category Ownership & GrowthOwn the day-to-day management and performance of the UKI Consumables categories (CO2, Flavors and Bottles)Support development of local category growth plans in partnership with Brand, Commercial and Demand Acceleration (DX) teamsMonitor category performance, commercial trends and market opportunities, identifying actions to support growth and repeat purchase. Partner with Analytics & Insights teams to help identify opportunities related to customer engagement, retention and category penetration. Feed into global innovation development processes, representing local market needs and opportunities for consumables categories. Lead local go-to-market planning and execution for consumables innovation launches and initiatives. Local Campaign Development & ExecutionDevelop and manage local campaign and activation plans across Consumables categories in alignment with broader UKI marketing priorities. Support development of campaign messaging, creative direction and local market execution across channels. Lead selected seasonal, tactical or category-specific campaigns where appropriate, with support from the UKI Brand Lead. Review and approve local creative, copy and marketing materials across consumables initiatives. Cross-Function Collaboration & Commercial IntegrationPartner closely with Commercial, DX, Growth, Advocacy and Ecommerce teams to ensure strong alignment across plans and priorities. Help connect brand activity with broader customer and commercial objectives across the market. Contribute to broader UKI marketing planning and business priorities as part of the wider Brand team. Partner closely with DX teams to support integration of consumables priorities across retailer activations, shopper campaigns and key commercial moments. 5+ years' experience in brand, marketing or category roles within UKI market; experience within established global blue-chip businesses and/or high-growth start-ups across FMCG, SDA or Beverage categories - with exposure to strong DTC/eComm brands advantageous. Native-level English proficiency required; additional Nordic or Dutch language skills are advantageous. Strong commercial mindset with understanding of how marketing activity drives category and business performance. Experience working cross-functionally across marketing, ecommerce, commercial or agency partners. Strong project management and organisational skills with ability to manage multiple priorities simultaneously. Analytical mindset with ability to interpret performance data and identify actionable opportunities.
Brand Management Manager in London employer: Pepsico
At Booker Group, we pride ourselves on being an excellent employer that fosters a dynamic and inclusive work culture. As part of the Tesco Business Unit, we offer our employees unparalleled growth opportunities, competitive benefits, and the chance to work with a diverse customer base in a vibrant location. Join us to be part of a proactive team that values innovation and collaboration, ensuring you thrive in your career while making a meaningful impact.
