At a Glance
- Tasks: Lead local marketing initiatives for SodaStream's consumables and drive sustainable beverage solutions.
- Company: Join the world's number one sparkling water brand, part of the PepsiCo family.
- Benefits: Competitive salary, career growth, and a chance to make a positive environmental impact.
- Other info: Dynamic role with exposure across various marketing functions and opportunities for creativity.
- Why this job: Shape innovative campaigns and elevate sustainability in the beverage industry.
- Qualifications: 5+ years in brand or marketing roles, strong project management and communication skills.
The predicted salary is between 49500 - 60500 £ per year.
SodaStream is the world’s number one sparkling water brand and a global leader in at-home beverage solutions, sold in over 46 countries. Driven by a mission to reduce single-use plastic, we help consumers drink more sustainably. As part of the PepsiCo family, we support the PepsiCo Positive (pep+) agenda, putting people and planet first.
Working closely with the UKI Brand Lead, this role will lead local go-to-market planning and execution for consumables initiatives, while also supporting broader market campaigns and priorities. This role offers broad exposure across brand, ecommerce, media, advocacy and commercial functions, with opportunity to lead campaigns, shape local execution and build end-to-end brand management experience.
As part of the lead market within the Northern Europe cluster, this role will help shape and elevate best practices across the strategy and execution on the Consumables category within the region.
Responsibilities
- Consumables Category Ownership & Growth
- Own the day-to-day management and performance of the UKI Consumables categories (CO2, Flavors and Bottles).
- Support development of local category growth plans in partnership with Brand, Commercial and Demand Acceleration (DX) teams.
- Monitor category performance, commercial trends and market opportunities, identifying actions to support growth and repeat purchase.
- Partner with Analytics & Insights teams to help identify opportunities related to customer engagement, retention and category penetration.
- Feed into global innovation development processes, representing local market needs and opportunities for consumables categories.
- Lead local go-to-market planning and execution for consumables innovation launches and initiatives.
- Local Campaign Development & Execution
- Develop and manage local campaign and activation plans across Consumables categories in alignment with broader UKI marketing priorities.
- Brief and manage agencies and cross-functional teams where required across consumables initiatives and campaigns.
- Support development of campaign messaging, creative direction and local market execution across channels.
- Coordinate localisation, translations and market adaptation of campaign, PR and launch communications across UKI.
- Lead selected seasonal, tactical or category-specific campaigns where appropriate, with support from the UKI Brand Lead.
- Review and approve local creative, copy and marketing materials across consumables initiatives.
- Cross-Function Collaboration & Commercial Integration
- Partner closely with Commercial, DX, Growth, Advocacy and Ecommerce teams to ensure strong alignment across plans and priorities.
- Support integration of consumables priorities across ecommerce, lifecycle and customer engagement initiatives.
- Collaborate with Media and Growth teams to ensure campaigns are supported with appropriate media and activation plans.
- Help connect brand activity with broader customer and commercial objectives across the market.
- Support ongoing tracking, reporting and post-campaign analysis across consumables initiatives.
- Contribute to broader UKI marketing planning and business priorities as part of the wider Brand team.
- Partner closely with DX teams to support integration of consumables priorities across retailer activations, shopper campaigns and key commercial moments.
Qualifications
- 5+ years’ experience in brand, marketing or category roles within UKI market; experience within established global blue-chip businesses and/or high-growth start-ups across FMCG, SDA or Beverage categories - with exposure to strong DTC/eComm brands advantageous.
- Native-level English proficiency required; additional Nordic or Dutch language skills are advantageous.
- Experience managing campaigns, launches or category initiatives across multiple channels.
- Strong commercial mindset with understanding of how marketing activity drives category and business performance.
- Experience working cross-functionally across marketing, ecommerce, commercial or agency partners.
- Strong project management and organisational skills with ability to manage multiple priorities simultaneously.
- Experience briefing agencies and supporting campaign development processes.
- Strong communication and stakeholder management skills.
- Analytical mindset with ability to interpret performance data and identify actionable opportunities.
Associate Brand Lead - Consumables (SodaStream UK&I) in London employer: Pepsico
At Booker Group, we pride ourselves on being an excellent employer that fosters a dynamic and inclusive work culture. As part of the Tesco Business Unit, we offer our employees unparalleled growth opportunities, competitive benefits, and the chance to work with a diverse customer base in a vibrant location. Join us to be part of a proactive team that values innovation and collaboration, ensuring you thrive in your career while making a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Brand Lead - Consumables (SodaStream UK&I) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pepsico and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pepsico are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pepsico on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pepsico. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Associate Brand Lead - Consumables (SodaStream UK&I) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pepsico. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pepsico:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pepsico’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pepsico
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pepsico will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pepsico, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
