At a Glance
- Tasks: Drive consumer insights to influence strategic decisions and unlock sustainable growth.
- Company: Join a leading brand in the consumer goods industry with a focus on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative environment with a focus on personal and professional growth.
- Why this job: Be a key player in shaping business strategies that resonate with consumers.
- Qualifications: Strong analytical skills and experience in consumer insights or market research.
The predicted salary is between 63000 - 77000 £ per year.
Own Consumer Insights agenda delivery for Sustain Growth / Walkers PC portfolio, translating human understanding into strategic choices that restore performance and unlock sustainable growth. Influence the business's most critical PC decisions by anchoring in ‘where to play’ and unlocking the ‘how to win’ from occasions/ needs to JTBD and 5STS (five steps to smiles) superiority. Operate as a decision-making partner rather than a research provider, maximizing existing knowledge, accelerating learning through agile and AI-enabled approaches, and converting evidence into clear actions that drive growth. Connect and mobilize Marketing and X-functional teams (eg: Commercialisation, Sales, R&D, RGM and global partners) behind Consumer Insight agenda to ensure learning is optimally scoped, delivered and impact orientated.
Responsibilities
- Own the E2E Consumer Insight agenda for Sustain Growth / Walkers PC.
- Align efforts behind the most important turnaround and sustainable-growth choices rather than a list of brand requests. Translate business priorities into focused learning plans and decision-making impact.
- Help to diagnose what is driving performance and bring the Consumer 'why'.
- Integrate Consumer and Shopper evidence to explain what is happening, why and what the business should do next. Use 5 Steps to Smiles to identify highest-value problems to solve across Marketing Levers.
- Lead critical insight initiatives for priority Turnaround workstreams. Shape clear hypotheses, critical unknowns and proportionate learning plans for agreed priorities.
- Make every PC initiative needs-first and connected to growth strategy. Pivot business from brand-out to outside-in, embedding Demand Spaces and Category / Portfolio strategy as common fact base.
- Close the loop through live learning and performance evaluation. Define success measures and learning plans before launch, then connect in-market performance, equity and consumer / shopper response to determine whether to scale/ stop/ course-correct.
- Modernise how insight work gets done. Apply knowledge-first and AI-enabled approach: reuse evidence, build cumulative knowledge assets, use agile and cost-efficient methods, simplifying recurring outputs.
- Strengthen one integrated UK Insights team. Work fluidly across Consumer, Shopper, Strategic and E2E Commercial Insights, drawing on the best expertise regardless of team boundaries.
Qualifications
- Growth Partner: Can connect diagnosis, strategy, activation and multi-data source learning into one clear point of view to influence business decisions.
- Strategic fluency: Understands how brands grow; the role of penetration, portfolio choices and brand roles.
- Activation able: Understands full growth mix and knows how to turn JTBD into right proposition (product/pack), brand-building and comms.
- Solid researcher: Strong qual and quant foundation with judgement to choose the right approach for the question.
- Stakeholder Leadership: Credible with senior stakeholders, able to build strong partnerships and act as a strategic thought partner.
- Simplifies complex: Able to cut through wealth of data and information to find crux of insight and narrative.
- Decision-led, not research-led: Starts with the business decision, not the research question.
- Human-centric orientation: Naturally empathetic, able to talk from the Consumer’s shoes.
- Connects the Growth System: Sees connections across category, portfolio, brand, shopper and commercial drivers.
- Simplifies complexity into action: Can distil lots of information and potentially conflicting sources into a handful of insights and a story that people remember and act upon.
- Influences through challenge and partnership: Builds trust quickly, challenges constructively and aligns diverse stakeholders around a shared direction.
Consumer Insights E2E Associate Manager employer: Pepsico
At Booker Group, we pride ourselves on being an excellent employer that fosters a dynamic and inclusive work culture. As part of the Tesco Business Unit, we offer our employees unparalleled growth opportunities, competitive benefits, and the chance to work with a diverse customer base in a vibrant location. Join us to be part of a proactive team that values innovation and collaboration, ensuring you thrive in your career while making a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Consumer Insights E2E Associate Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pepsico and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pepsico are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pepsico on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pepsico. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Consumer Insights E2E Associate Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pepsico. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pepsico:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pepsico’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pepsico
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pepsico will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pepsico, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
