At a Glance
- Tasks: Drive Gatorade's marketing strategy and innovation across Norway and Sweden.
- Company: Join PepsiCo, a global leader in iconic brands and sustainability.
- Benefits: Gain valuable experience in a dynamic team with growth opportunities.
- Other info: Collaborate with passionate teams and contribute to community-focused initiatives.
- Why this job: Make an impact on beloved brands while developing your marketing skills.
- Qualifications: Experience in marketing and a passion for brand activation.
The predicted salary is between 40000 - 50000 € per year.
At PepsiCo, we’re more than just iconic brands — we’re a team of 2,000+ passionate people across 11 countries, working together to deliver great-tasting products that consumers enjoy every day. With over 70 years in the region, we operate from 7 key locations — including 4 headquarters and 4 production sites — and offer a portfolio of 16 brands, from global icons like Pepsi and Lay’s to local favorites like Duyvis and Schwip Schwap. We’re committed to sustainability, innovation, and community impact. If you’re looking to grow your career with purpose, we’d love to hear from you.
The position: Functional Hydration and the Gatorade brand have been identified as a strategic growth pillar for the International Beverages business. This role will execute the overall marketing and innovation agenda on Gatorade for NO, SE including localized brand strategy, platform activations, innovation management and communication (social media and classic media). Furthermore, the role will be working closely with our bottling partners on all marketing activities in close cooperation with the commercial team. The position is involved in the following countries: Norway, Sweden with additional ad hoc support for the other NE FOBO markets and is functionally part of the PepsiCo. If further opportunities arise in the new platforms space (e.g. Energy, Healthy Drinking) this role will support the Sr Marketing Manager New Platforms to evaluate and execute new propositions.
Responsibilities:
- Responsible for developing local strategies and Annual Operation / Commercial Plans per market across the geography together with line Manager and Marketing Director - making decisions.
- Responsible for identifying relevant innovations together with line Manager and NE Commercial Team - making decisions.
- Responsible for the overall marketing agenda and its execution on Gatorade across the territory: Development of local brand communications strategy based on Global Brand Strategy and Marketing platforms consult.
Brand Mktg & Activation Sr Analyst (Maternity Cover) employer: Pepsico
At PepsiCo, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and collaboration among our diverse team of over 2,000 passionate individuals. With a strong commitment to employee growth, we provide ample opportunities for career advancement and professional development, all while making a positive impact in the communities we serve. Located in key markets like Norway and Sweden, our focus on sustainability and community engagement makes working here not just a job, but a meaningful and rewarding experience.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Mktg & Activation Sr Analyst (Maternity Cover)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at PepsiCo. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by researching the company culture and values. Show us how your passion aligns with PepsiCo's commitment to sustainability and innovation.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills can contribute to the Gatorade brand and its marketing strategies. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows us you’re serious about joining the team.
We think you need these skills to ace Brand Mktg & Activation Sr Analyst (Maternity Cover)
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about joining our team and contributing to the Gatorade brand. Share your personal connection to the brand or the industry to make your application stand out.
Tailor Your CV:Make sure your CV is tailored specifically for this role. Highlight relevant experience in marketing and innovation, especially if you've worked with beverage brands before. We love seeing how your skills align with what we're looking for, so don’t be shy about showcasing your achievements!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit for this position. Use it to explain how your background and skills will help us achieve our marketing goals for Gatorade. Keep it engaging and concise – we appreciate a good read!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details you need about the role and our company culture there. So, go ahead and hit that apply button!
How to prepare for a job interview at Pepsico
✨Know Your Brands
Before the interview, dive deep into PepsiCo's brand portfolio, especially Gatorade. Understand its market position, recent campaigns, and how it fits into the overall strategy. This will show your passion for the brand and help you discuss relevant ideas during the interview.
✨Showcase Your Strategic Thinking
Prepare to discuss how you would develop local strategies and annual plans. Think of examples from your past experiences where you successfully executed marketing strategies or innovations. Be ready to explain your thought process and decision-making skills.
✨Familiarise Yourself with Market Trends
Stay updated on the latest trends in the beverage industry, particularly in hydration and health-focused products. Being able to discuss these trends and how they could impact Gatorade’s marketing will demonstrate your industry knowledge and foresight.
✨Collaborative Mindset
Since this role involves working closely with bottling partners and commercial teams, be prepared to share examples of how you've successfully collaborated in the past. Highlight your communication skills and ability to work in a team to achieve common goals.
