Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead exciting marketing campaigns for the UK's favourite crisp brand, Walkers.
- Company: Join PepsiCo, a global leader in snacks and beverages with a vibrant culture.
- Benefits: Enjoy competitive salary, flexible working, and a range of perks including gym discounts.
- Why this job: Make your mark on a beloved brand and drive innovative marketing strategies.
- Qualifications: 5 years of marketing experience with a passion for creativity and data analysis.
- Other info: Be part of an inclusive team that values individuality and career growth.
The predicted salary is between 36000 - 60000 £ per year.
Brand Manager to Senior Brand Manager (6 months FTC)
Join the Walkers Crisps UK Marketing Team and make your mark on one of the UK’s most loved brands. We’re offering an exciting opportunity for a Brand Manager on Walkers Core; working on the end‑to‑end activation and leadership of a multi‑million brand, reporting into the Senior Marketing Manager.
As Brand Manager, you will be involved in everything from ideation, 360 agency briefing, communications development, media planning, NPD development and in‑market execution.
Responsibilities
- Lead communications development including digital, social and PR.
- Brief and lead packaging design development.
- Manage campaigns through internal stakeholders to ensure timely approvals.
- Lead project teams to develop and build out NPD and renovation pipeline (e.g., new flavours).
- Work closely with key internal cross‑functional partners from idea to in‑market.
- Partner with shopper marketing team to ensure effective spend of A&M budget.
- Develop and lead campaign key visual and guidelines to maintain consistent communications.
- Lead project performance analysis, analysing sales data, competitor activity and consumer/market results.
- Lead campaign evaluation and learn from insights.
- Manage total project A&M budget and report on spending.
Qualifications
- 5 years of experience.
- Creative excellence – strong potential in developing and delivering best‑in‑class marketing campaigns.
- Creative curiosity – love for creative campaigns and expertise in social platforms.
- Insight & analytical skills – confident with data and financials, translating into actionable brand recommendations.
- Excellent cross‑functional collaboration.
- Strong understanding of PepsiCo business and ecosystems.
- Excellence in execution.
Why Join Us
We offer a competitive salary, bonus, car allowance, flexible working and a wide range of benefits – from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes.
Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.
We celebrate individuality and are committed to building an inclusive workplace. Our Employee Resource Groups help embed inclusion into our culture, ensuring everyone feels valued and heard.
Equal Opportunities
We’re an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide any necessary adjustments to support you through the recruitment process.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi, Quaker, and SodaStream.
#J-18808-Ljbffr
Brand Manager to Senior Brand Manager (6 months FTC) employer: PepsiCo
Contact Detail:
PepsiCo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager to Senior Brand Manager (6 months FTC)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at PepsiCo or similar companies. A friendly chat can open doors and give you insights that might just land you that Brand Manager role.
✨Tip Number 2
Show off your creativity! When you get the chance to meet with hiring managers, bring examples of your best marketing campaigns. Whether it’s a presentation or a portfolio, let your work speak for itself.
✨Tip Number 3
Prepare for the interview by diving deep into Walkers’ recent campaigns. Know what’s worked and what hasn’t, and come armed with ideas on how you could take their brand to the next level. They’ll love your enthusiasm!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we’re always looking for passionate marketers who want to make a difference in the snack world!
We think you need these skills to ace Brand Manager to Senior Brand Manager (6 months FTC)
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the brand shine through! We want to see that you’re not just looking for a job, but that you genuinely care about building and promoting Walkers Crisps.
Tailor Your CV: Make sure your CV is tailored to the role. Highlight your relevant experience in brand management and marketing campaigns. We love seeing how your skills align with what we’re looking for, so don’t hold back!
Be Clear and Concise: Keep your application clear and to the point. We appreciate well-structured applications that get straight to the heart of your achievements and how they relate to the role. Remember, less is often more!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at PepsiCo
✨Know Your Brand Inside Out
Before the interview, dive deep into Walkers Crisps and understand their brand values, recent campaigns, and market position. Be ready to discuss how your experience aligns with their goals and how you can contribute to their growth ambitions.
✨Showcase Your Creative Curiosity
Prepare examples of past marketing campaigns you've worked on that demonstrate your creative thinking and execution skills. Highlight any innovative ideas you have for Walkers, especially in digital and social media, as this will show your passion for the role.
✨Be Data-Savvy
Brush up on your analytical skills! Be prepared to discuss how you've used data to inform marketing strategies in the past. Think about specific metrics or insights that led to successful campaigns and be ready to share those stories.
✨Collaboration is Key
Since the role involves working closely with cross-functional teams, think of examples where you've successfully collaborated with others. Emphasise your communication skills and how you ensure everyone is aligned towards a common goal.