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- Tasks: Lead the launch of Gatorade water enhancers in the UK market.
- Company: Join PepsiCo, a global leader in food and beverages with iconic brands.
- Benefits: Enjoy flexible working, competitive salary, bonuses, and wellness perks.
- Why this job: Be part of a dynamic team driving innovation in the beverage industry.
- Qualifications: Strong brand building, analytical skills, and project management experience required.
- Other info: Experience in sports marketing is a bonus; inclusivity is at our core.
The predicted salary is between 36000 - 60000 £ per year.
Why join the international Beverages team? At Pepsi Beverages UK we're proud to lead a portfolio of some of the UK's most iconic brands. The UK is one of Pepsi International Beverages' Anchor Markets with ambitious growth targets and a really exciting agenda to lead the next generation of Soft Drink growth.
The role of the Gatorade Brand Manager is to support the Senior Marketing Manager in launching Gatorade water enhancers into the UK market. The brand manager will lead the launch execution of the marketing plan, including the performance marketing with support of the agency, the wider marketing plan and work closely with the Sector and Global team to get the proposition launch ready for retail in 2026.
You will need to be experienced in working in a matrix organisation with a very collaborative approach and strong organisational skills.
Responsibilities:- Working with the Senior Marketing Manager to deliver launch execution for the phase 1 launch online, leading the workstreams for website set up, performance marketing, PR and sampling.
- Working closely with bottling partner Carlsberg Britvic, sector and global to finalize 4 Ps for retail launch in 2026.
- Leading the learning agenda for the phase 1 launch, including weekly performance review with performance agency and indicated actions, sharing monthly learnings with senior stakeholders.
- Keeping a close eye on the competitive landscape with monthly updates on new players and their marketing activities.
- Leading weekly meetings with internal cross functional team, our bottling partner Carlsberg Britvic and agencies, holding all partners accountable for the actions.
- Being no1 brand advocate, promoting the brand and its campaigns internally and externally through PR, Senior stakeholder social posting, award submissions etc.
- Leading the budget management together with Senior Marketing Manager.
- Strong consumer understanding and brand building skills - understanding consumer insights to help build stronger activations & campaigns.
- Analytical skills – create robust analysis and meaningful insights to drive actions and highlight opportunities.
- Performance marketing & online basics – proven track record on successfully selling products DTC, Amazon and other online channels.
- Project management – proven track record of managing multiple projects in a fast moving and ever-changing environment with maturity and foresight to cope with input and changes.
- Experience in sports marketing is a bonus.
- Experience of engaging and leading cross-functional teams, internal and external partners.
- Leading external agencies to develop and deliver winning marketing plans & content.
- Budget Management experience.
We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.
We celebrate individuality and are committed to building an inclusive workplace. Our Employee Resource Groups help embed inclusion into our culture, ensuring everyone feels valued and heard.
We’re an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide any necessary adjustments to support you through the recruitment process.
Brand Manager - Gatorade employer: PepsiCo
Contact Detail:
PepsiCo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Gatorade
✨Tip Number 1
Familiarise yourself with Gatorade's brand values and recent marketing campaigns. Understanding their messaging and target audience will help you align your discussions during interviews, showcasing your passion for the brand.
✨Tip Number 2
Network with current or former employees of PepsiCo, especially those in marketing roles. They can provide valuable insights into the company culture and expectations, which can be beneficial when preparing for interviews.
✨Tip Number 3
Stay updated on the latest trends in sports marketing and performance marketing strategies. Being able to discuss these topics intelligently will demonstrate your expertise and enthusiasm for the role.
✨Tip Number 4
Prepare examples of your project management experience, particularly in fast-paced environments. Highlighting your ability to manage multiple projects effectively will resonate well with the expectations of the Brand Manager role.
We think you need these skills to ace Brand Manager - Gatorade
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and qualifications required for the Brand Manager position at Pepsi Beverages UK. Tailor your application to highlight relevant experiences that align with the job description.
Craft a Compelling CV: Your CV should clearly showcase your brand management experience, analytical skills, and any relevant project management roles. Use quantifiable achievements to demonstrate your impact in previous positions, especially in performance marketing and consumer insights.
Write a Strong Cover Letter: In your cover letter, express your passion for the Gatorade brand and the beverage industry. Highlight your understanding of the competitive landscape and how your skills can contribute to the launch of Gatorade water enhancers in the UK market.
Showcase Your Collaborative Skills: Since the role involves working closely with cross-functional teams and external partners, provide examples in your application that demonstrate your ability to collaborate effectively and lead projects in a matrix organisation.
How to prepare for a job interview at PepsiCo
✨Know Your Brand Inside Out
As a Brand Manager for Gatorade, it's crucial to have an in-depth understanding of the brand's values, target audience, and market positioning. Research Gatorade's history, its product range, and recent marketing campaigns to demonstrate your passion and knowledge during the interview.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive marketing decisions in the past. Be ready to share specific examples of how your analytical skills have led to successful campaigns or product launches, especially in performance marketing and online sales.
✨Highlight Your Project Management Experience
Given the fast-paced nature of the role, be prepared to talk about your experience managing multiple projects simultaneously. Share examples that showcase your organisational skills and ability to adapt to changing circumstances while keeping all stakeholders informed.
✨Demonstrate Collaborative Spirit
The role requires working closely with various teams and external partners. Highlight your experience in leading cross-functional teams and how you’ve successfully collaborated with others to achieve common goals. This will show that you can thrive in a matrix organisation.
