Brand Manager - Beverages

Overview

Please note that there are 3 x UK Brand Manager positions opening on the Beverages team. To avoid duplicative applications and to streamline the interview process, please apply directly to this requisition. Further insight into the individual roles can be found below. If you have an interest in a particular role, please do highlight on your application at the top of your CV. Please note that you will likely be invited to an open brand manager interview in consideration for all roles, with preferences discussed during the interview process. Roles will be Reading based with travel to both London and Carlsberg Britvic in Hemel Hempstead. No sponsorship or relocation offered.

Why join the international Beverages team? At Pepsi Beverages UK we’re proud to lead a portfolio of some of the UK’s most iconic brands. The UK is one of Pepsi International Beverages' Anchor Markets with ambitious growth targets and a really exciting agenda to lead the next generation of Soft Drink growth. Working with our bottling partner - Carlsberg Britvic - this is a high-performing team on a strong growth trajectory with some really exciting ambitions ahead.

Responsibilities

• Opportunity for an established Brand Manager to join our PEPSI GB Marketing team, working across a range of projects from activations to innovation.
• Opportunity for a consumer centric Brand Manager in GB on global #1 Ice Tea brand Lipton, delivering the ambitious growth agenda, leading exciting projects from communication campaigns to innovation launches.
• An opportunity for a brand manager looking for their next role within the fastest growing category of soft drinks - managing all end to end activation from comms, media, to shopper.

Our Brand Managers will lead the launch execution of the marketing plans, including the performance marketing with support of the agency, the wider marketing plan and work closely with the Sector and Global teams. Within these roles, you will connect closely with Consumer Insights, Creative agencies, TCP team, media partners, R&D & Supply Chain, as you work across a series of exciting projects for the coming year. You will be responsible for developing large-scale brand campaigns and activations that will continue to differentiate PEPSI within the category, shaping the future of this iconic brand. This role is also responsible for partnering with the commercial functions and with our bottling partner Carlsberg-Britvic, to deliver execution with impact.

Create and execute the end-to-end activation plans for our brand in the UK, rooting plans in powerful insight, data driven analysis and a deep understanding of the local consumer, shopper and trade customer. Manage agency partners to develop, execute and evaluate winning comms (including Social Media, Influencers, Partnerships & PR). Lead communication planning for key programmes on the brand, based on clear understanding of consumer/shopper triggers & barriers to trial along the path to purchase, to unlock sales and long-term brand equity. Manage campaign A&M budget, ensuring most efficient budget deployment, to unlock brand opportunities across the year. Collaborate strongly with bottler partner, to ensure flawless, timely and commercially strong in market execution. Lead local packaging development process, and work closely with Snr Marketing Manager on NPD innovations projects, as required.

Qualifications

• Consumer marketing experience using a broad range of marketing mix elements, to deliver proven growth in brand penetration.
• Proven ability to take consumer and customer insight and translate into plans that unlock brand growth.
• Creative – ability to bring a fresh, creative approach to problem solving.
• A natural intuition for consumer trends & how to translate them into marketing strategies.
• A real passion for Marketing as well as having a high level of commercial acumen.
• Good eye for analysis of category data to understand performance and identify robust growth opportunities.
• Project management & High degree of ownership – ability to manage multiple projects in a fast moving and ever-changing environment with maturity and attention to detail.
• Strong capability across all core marketing fundamentals with spikes in strategic penetration, NPD development and excellence in project execution.
• Strengths in strategic thinking - strong proven analytical skills and ability to cut through multiple data sources to generate very clear consumer-driven strategies for growth.
• NPD development experience, from insight and demand space understanding, through to concept development, validation, business case development and launch.
• Able to take others with you; excellent relationship building, listening and influencing skills.
• Strong track-record of decision making and sound creative judgement.
• A strong growth mindset and comfortable with a culture of curiosity and learning.
• Tenacious and resilient: Ability to stay focused on projects and tackle obstacles to delivery.
• Exhibits a “can do” attitude and a willingness to take on challenges.
• Good presentation and communication skills.
• AFH Channel experience is desirable, ideally within FMCG.
• A strong drive for results, and working within a fast-paced team.

More about PepsiCo. Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Why Join Us? We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.

A Space to be You. We celebrate individuality and are committed to building an inclusive workplace. Our Employee Resource Groups help embed inclusion into our culture, ensuring everyone feels valued and heard.

Equal Opportunities. We’re an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide any necessary adjustments to support you through the recruitment process.