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For Companies At a Glance
- Tasks: Lead exciting marketing plans for Pepsi Max and engage with key partners.
- Company: Join PepsiCo, a global leader in food and beverages with iconic brands.
- Benefits: Enjoy flexible working, competitive salary, bonuses, and wellness perks.
- Why this job: Be part of a dynamic team driving innovation in the soft drink market.
- Qualifications: Strong communication skills and experience in customer-facing roles required.
- Other info: Inclusive workplace culture with support for all backgrounds.
The predicted salary is between 28800 - 48000 £ per year.
Join to apply for the Brand Manager - Away from Home role at PepsiCo.
Overview
Why join the international Beverages team? At Pepsi Beverages UK we're proud to lead a portfolio of some of the UK's most iconic brands. Pepsi Max is the nation's no 1 Cola (sub-brand, by volume); 7up is the leading drink in Lemon & Lime; Lipton is the UK's no 1 Ice Tea; and Rockstar is making an exciting foray into the fast moving Energy Drinks space. The UK is one of Pepsi International Beverages 'Anchor Markets' with ambitious growth targets and a really exciting agenda to lead the next generation of Soft Drink growth. Working with our bottling partner - Carlsberg Britvic - this is a high-performing team on a strong growth trajectory with some really exciting ambitions ahead.
What You'll Get Up To
This is an exciting opportunity to join GB’s largest carbonated soft drink brand - Pepsi Max! You’ll be joining the Marketing Team at an exciting phase of the brand’s development, with an opportunity to lead breakthrough marketing plans within some really exciting Customers. In this role you will be responsible for supporting the Marketing Manager to deliver year round activation of our brand occasions across the Away From Home Channel (AFH). All the while you will need to keep the consumer at the heart of all you do whilst ensuring we are building the strongest commercial opportunities for the brand to grow and expand its footprint. You will need to be entrepreneurial and good at working with multiple stakeholders to ensure we are successful. The role reports into the UK AFH Marketing Manager.
Responsibilities
- Working with MM to deliver Pepsi Beverages core brand activations, leveraging brand assets to create impactful AFH activations across media, digital and POS for key AFH sub-channels.
- Work with commercial teams in PepsiCo and Carlsberg Britvic to create total Beverage Portfolio Marketing activations to win with customers in both AFH and Aggregators / eComm.
- Work directly with key AFH Partners, Yum Group, Cineworld, Vue to create and execute channel plans that integrate into Pepsi Max brand plans.
Qualifications
- Experience working in a customer facing role.
- Strong communication skills and confidence in presenting brand plans and selling stories.
- Strong consumer understanding and brand building skills - understanding consumer insights to help build stronger activations & campaigns.
- Experience of working within a matrix organisation.
- Leading external agencies to develop and deliver winning marketing plans & content.
- Strong track record of taking business projects from concept to delivery.
- Engaging and exciting sales behind our plans.
- Budget Management experience.
Why PepsiCo?
PepsiCo is one of the world's leading food and beverage companies serving more than 200 countries around the world, with everyday favourites like Walkers, Doritos and PEPSI. With over 20 global megabrands, we have a well-earned reputation for strong brand marketing expertise. We are proud to be the home to some of the best marketers in the world and an employer of choice of aspiring marketing professionals. At PepsiCo, marketing is as much about sharp commercial thinking as it is creativity; our combination of courage and pragmatism has proved a real winner. Every day, millions of people in the UK enjoy our snacks and beverages. The vision of the 4,500 strong team behind these household names is to be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. Behind this vision lies a passion for sustainability and a commitment to doing business in the right way. We strongly believe that integrating purpose into our business strategy will be the key to our future success.
More About PepsiCo.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the centre of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
Why Join Us?
We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.
A Space to be You
We celebrate individuality and are committed to building an inclusive workplace. Our Employee Resource Groups help embed inclusion into our culture, ensuring everyone feels valued and heard.
Equal Opportunities
We’re an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide any necessary adjustments to support you through the recruitment process. To enable you to be at your best we will ensure you are provided with any physical or non-physical adjustments to support your participation in the job application and interview process. Please speak to the Recruiter directly about any support you need.
Brand Manager - Away from Home employer: PepsiCo
Contact Detail:
PepsiCo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Away from Home
✨Tip Number 1
Familiarise yourself with PepsiCo's brand portfolio, especially Pepsi Max and its competitors. Understanding the unique selling points of these brands will help you articulate how you can contribute to their growth during interviews.
✨Tip Number 2
Network with current or former employees of PepsiCo, particularly those in marketing roles. They can provide valuable insights into the company culture and expectations, which can be beneficial for your interview preparation.
✨Tip Number 3
Stay updated on the latest trends in the beverage industry, especially in the Away From Home channel. Being able to discuss recent developments or successful campaigns can demonstrate your passion and knowledge during discussions.
✨Tip Number 4
Prepare examples of your past experiences where you've successfully managed brand activations or worked with multiple stakeholders. Highlighting these experiences will showcase your ability to thrive in a matrix organisation like PepsiCo.
We think you need these skills to ace Brand Manager - Away from Home
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand management and marketing. Focus on achievements that demonstrate your ability to drive brand growth, especially in customer-facing roles.
Craft a Compelling Cover Letter: Your cover letter should reflect your passion for the brand and the role. Discuss how your skills align with PepsiCo's goals, particularly in delivering impactful activations and working with multiple stakeholders.
Showcase Consumer Understanding: In your application, emphasise your understanding of consumer insights and how they can inform brand strategies. Provide examples of past campaigns where you successfully leveraged consumer data.
Highlight Collaboration Skills: Since the role involves working with various teams and external partners, illustrate your experience in collaborative projects. Mention specific instances where you led or contributed to successful marketing plans.
How to prepare for a job interview at PepsiCo
✨Know Your Brands
Familiarise yourself with PepsiCo's portfolio, especially Pepsi Max and its competitors. Understand their unique selling points and recent marketing campaigns to demonstrate your knowledge during the interview.
✨Showcase Your Communication Skills
As a Brand Manager, strong communication is key. Prepare to discuss how you've effectively presented brand plans in the past and how you can engage stakeholders to drive brand success.
✨Demonstrate Consumer Understanding
Be ready to talk about consumer insights you've gathered in previous roles. Highlight how these insights informed your marketing strategies and led to successful activations.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and ability to work within a matrix organisation. Think of examples where you've successfully navigated complex stakeholder relationships to achieve marketing goals.
