Associate Manager, Marketing - poppi UK

Join to apply for the Associate Manager, Marketing – poppi UK role at PepsiCo

Overview

PepsiCo is one of the world’s leading food and beverage companies, with over $90 billion in Net Revenue and a global portfolio of diverse and beloved brands. We have a complementary food and beverage portfolio that includes 20+ brands that each generated more than $1 billion in annual retail sales. PepsiCo’s products are sold in more than 200 countries and territories around the world. PepsiCo’s strength is its people; we are over 250,000 game changers, mountain movers, and history makers who are united by a shared set of values and goals. We believe that acting ethically and responsibly is the right thing to do for our business, and we aim to win sustainably in the marketplace while keeping our commitment to do good for the planet and our communities under the umbrella of “Winning with Purpose.” Poppi is not just a soda brand—we’re a passionate group dedicated to shaking up the soda scene for good, putting fun back into functional beverages with our delicious, better‑for‑you soda line.

Responsibilities

• Lead the UK Marketing AOP in partnership with poppi HQ and PepsiCo, executing yearly marketing plans to hit business growth targets.
• Build the innovation roadmap and manage the product portfolio for the UK.
• Inspire and motivate a high‑performing team of internal PepsiCo members and external agency partners.
• Drive strategy, budget and execution of 360 marketing initiatives, ensuring brand governance across all consumer touchpoints—including web, paid media, product, packaging, retail, events, etc.
• Move at the speed of culture—inspire best‑in‑class content, creator and community‑building strategies.
• Establish deep knowledge and understanding of the competitive landscape, customer segments and the UK marketplace to iterate strategy for maximal results.
• Procure and analyse consumer and innovation insights to translate them into meaningful action.
• Work cross‑functionally between various teams, driving projects forward and effectively allocating resources.
• Lead brand health reporting—track, analyse and report the effectiveness of marketing initiatives and translate findings into actionable strategies and recommendations for improvement.

Qualifications

• Bachelor’s degree in Business Administration, Marketing or a related field preferred; equivalent experience accepted.
• Minimum of 4 years of experience, ideally in CPG.
• Experience at a social, digital and creative‑first brand; at least 4 years managing influencer, social media and/or events.
• Technology proficient with Microsoft Office, G Suite and Zoom; able to learn and adapt to new technologies quickly.
• Ability to accommodate a flexible schedule, occasionally working evenings and weekends for special assignments.
• Strong confidentiality and integrity, particularly when handling sensitive information.
• Self‑starter who is hands‑on and efficient—can get things done with a lean but mighty team.
• Focused on driving business results in an entrepreneurial and fast‑paced environment.
• Great attention to detail, focused on doing it right versus getting it done.
• Excellent collaboration skills; able to work independently or as part of a team with individuals from all backgrounds.
• Results‑driven mindset enabling the interpretation of complex data and communication of value‑add solutions.
• Leadership experience, mentoring and coaching others to exceed standards.
• Comfortable speaking in front of large groups in person or virtually; capable of designing and facilitating training sessions.
• Passionate, collaborative and energetic leader with a growth mindset.

EEO Statement

PepsiCo is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, veteran status, or any other protected characteristic.