At a Glance
- Tasks: Lead brand transformation and drive innovation in the food industry.
- Company: Join PepsiCo, a leader in food and beverage innovation.
- Benefits: Competitive salary, flexible working, car allowance, and wellness perks.
- Other info: Be part of a top employer committed to your career growth.
- Why this job: Make a real impact on iconic brands and shape food culture.
- Qualifications: Experience in consumer strategy and brand innovation is essential.
Join us at PepsiCo - where you can Dare for BetterAt PepsiCo, we're reimagining how people connect with food - creating brands that are not only loved, but truly relevant in today's evolving food culture. From everyday moments to new consumption occasions, we're shaping the future through innovation, creativity and deep consumer understanding.This is an opportunity to play a pivotal role in that journey - transforming how our brands show up beyond traditional categories and unlocking new growth through insight-led innovation.You'll be part of a business where your ideas matter, where you'll work at pace with passionate teams, and where you'll have the opportunity to make a tangible impact on iconic brands enjoyed by millions every day.Lead the transformation of our brands beyond traditional packaged snacks into broader food and meal occasions by driving demand-led innovation.This role brings together consumer insight, brand strategy, and commercialisation to unlock growth opportunities across Ready-to-Eat, Ready-to-Cook and Away-from-Home channels - ensuring our brands remain relevant, distinctive and connected to evolving consumer needs.
Responsibilities
- Identify consumer demand moments and unmet needs across meal occasions (in-home and out-of-home)
- Translate insights into clear strategic platforms for brand growth and expansion
- Define opportunities across Ready-to-Eat, Ready-to-Cook and Away-from-Home with a clear right-to-win for our brands
- Build future-facing, consumer-led brand extensions and sub-brand architecture
- Partner with cross-functional teams to develop and commercialise winning product solutions
- Ensure all innovation is scalable, commercially viable and aligned to consumer needs
- Lead the development of integrated, 360 communication strategies, adapting global assets for the UK market
- Ensure consistent, compelling brand messaging aligned to strategy
- Lead Away-from-Home strategy and activation, delivering engaging and impactful brand experiences
- Develop an end-to-end playbook for consistent brand activation across channels and key events
- Collaborate closely with sales teams to support execution and external sell-in
- Establish clear success metrics and track performance, providing insights and recommendations to optimise impact
Qualifications
- Significant experience in consumer strategy, brand innovation, or marketing within FMCG or food & beverage
- Proven ability to lead cross-functional teams and deliver consumer-led innovation at scale
- Strong understanding of consumer insight, brand development and commercial delivery
- Experience working with Away-from-Home channels or brand activations is advantageous
- Strategic mindset with strong storytelling and influencing skills
- Passion for food, culture and driving brand relevance through innovation
Why Join Us?
- We offer a competitive salary
- bonus
- car allowance
- flexible working
- wide range of benefits
- critical illness cover
- discounted gym memberships
- enhanced parental leave
- electric car schemes
Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.
Job SummaryReq ID: 2026-434964# of Openings: 1Job Function: MarketingRelocation: No
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Marketing Senior Manager in Reading employer: PepsiCo, Inc.
PepsiCo, Inc. is an exceptional employer that fosters a dynamic work culture in Reading, where innovation and collaboration thrive. Employees benefit from competitive salaries, bonuses, and a comprehensive range of perks, alongside flexible working arrangements that promote work-life balance. With ample opportunities for professional growth and development, PepsiCo empowers its team members to excel in their careers while making a meaningful impact in the FMCG sector.
