At a Glance
- Tasks: Drive growth in the Savoury Snacks category through strategic planning and market analysis.
- Company: Join PepsiCo, a leader in the food and beverage industry with a dynamic culture.
- Benefits: Competitive salary, health benefits, and opportunities for professional development.
- Other info: Collaborative environment with opportunities for career advancement.
- Why this job: Make a real impact by shaping category strategies and engaging with key customers.
- Qualifications: Experience in Category Management and strong analytical skills are essential.
The predicted salary is between 45000 - 55000 £ per year.
We are seeking a Category Manager to join us working with a number of key customers within the Impulse channel. The incumbent will be responsible for implementing the multi-year strategy to develop the Savoury Snacks category and disproportionately grow the sales of PepsiCo's portfolio of brands. This is a critical role that will work closely with the relevant Commercial teams as part of a matrix organisation to represent the voice of the category, talk confidently about the latest trends and to keep the business up to date on the external landscape.
Responsibilities
- Category Development: develop comprehensive ‘category action plans’ that are aligned to the multi-year strategy and AOP objectives. This includes conducting market analysis, assessing competitive landscape and identifying growth opportunities.
- Assortment Planning: collaborate with the Perfect Store, Sales and Marketing teams to determine the optimal assortment for the category. Analyse sales data, consumer trends and customer feedback to make informed decisions.
- Customer Engagement: establish and maintain strong relationships with the priority customers to ensure that PepsiCo is a credible category partner, particularly during the range review process.
- Activation & Planning: develop recommendations for the category to drive sales and maximize profitability. Collaborate with Marketing, Shopper Marketing and Sales to execute promotional and brand campaigns effectively (e.g. events).
- Performance Analysis: track and analyse the key performance metrics, such as sales, distribution and rate of sale. Identify areas for improvement and implement course-correction tactics to drive continuous growth.
- Cross-Functional Collaboration: work closely with various internal and external teams to collaborate on NPD launches, campaigns, promotional activities and other initiatives.
- Market Trends Monitoring: stay informed about industry trends, consumer preferences, and competitor activities. Use insights to adapt category strategies and stay ahead of market changes.
Qualifications
- Previous experience working within Category Management or related functions.
- Practical experience of category-first or ‘triple-win’ thinking is a must.
- Strong analytical skills with proficiency in data analysis tools and techniques.
- Excellent communication and interpersonal skills.
- Has strong business acumen.
- Demonstrates ‘end-to-end’ thinking & thought-leadership.
- Presents complex information & recommendations in a simplified, yet compelling manner.
- Clearly articulates the business impact (i.e. connects the insights, actions & implications).
- Ability to build strong relationships with internal and external stakeholders.
- Proven track record of implementing successful strategies.
- Ability to work independently and collaboratively in a fast-paced environment.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and other relevant applications.
Category Management Sr Analyst in Reading employer: PepsiCo, Inc.
PepsiCo is an exceptional employer, offering a dynamic work environment in Reading that fosters innovation and collaboration. With a strong focus on employee growth, we provide comprehensive training and development opportunities, ensuring our team members can thrive in their careers. Our inclusive culture encourages creativity and teamwork, making it a rewarding place to contribute to the success of iconic brands while enjoying a competitive benefits package.
StudySmarter Expert Advice🤫
We think this is how you could land Category Management Sr Analyst in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their products and market position so you can confidently discuss how you can contribute to their success.
✨Tip Number 3
Showcase your analytical skills during interviews. Be ready to discuss how you've used data to drive decisions in past roles. This will demonstrate your fit for the Category Management role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Category Management Sr Analyst in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Category Management Sr Analyst. Highlight your experience in category management and any relevant achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the Savoury Snacks category and how your skills can help us grow. Keep it engaging and make sure to connect your past experiences to the responsibilities outlined in the job description.
Showcase Your Analytical Skills:Since this role requires strong analytical skills, don’t forget to mention specific tools or techniques you’ve used in the past. Whether it's data analysis or market research, we want to know how you've leveraged these skills to drive results in your previous roles.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at PepsiCo, Inc.
✨Know Your Category Inside Out
Before the interview, dive deep into the Savoury Snacks category. Familiarise yourself with current trends, key competitors, and market dynamics. This will help you speak confidently about how you can contribute to the multi-year strategy and growth of PepsiCo's portfolio.
✨Showcase Your Analytical Skills
Prepare to discuss your experience with data analysis tools and techniques. Bring examples of how you've used data to inform decisions in previous roles. Highlight specific instances where your insights led to successful outcomes, as this aligns perfectly with the role's focus on performance analysis.
✨Build a Connection with Customer Engagement
Think about how you've established strong relationships with customers in the past. Be ready to share stories that demonstrate your ability to engage effectively during range reviews and how you’ve positioned your previous employers as credible partners in the category.
✨Collaborate and Communicate
Since this role involves cross-functional collaboration, prepare to discuss how you've worked with various teams in the past. Emphasise your communication skills and provide examples of how you’ve simplified complex information for stakeholders, ensuring everyone is aligned and informed.
