At a Glance
- Tasks: Lead the creation and launch of a new snacking brand that resonates with consumers.
- Company: Join PepsiCo UK, home to iconic snacks like Walkers and Doritos.
- Benefits: Enjoy competitive salary, flexible working, and a range of wellness benefits.
- Other info: Be part of a top employer focused on your career growth and wellbeing.
- Why this job: Build a brand from scratch and make a real impact in food culture.
- Qualifications: Marketing experience, creativity, and a passion for consumer engagement.
The predicted salary is between 50000 - 65000 £ per year.
At PepsiCo UK, we're proud to make some of the nation's favourite snacks and drinks - like Walkers, Quaker, Doritos, Pipers, and Monster Munch. We're launching something new in snacking - built for how people want to eat today. Better choices, without compromise on taste, connection or experience. We don't just want to put another product on the shelf. We want to build a brand people choose, talk about, and feel part of.
This role isn't just about managing a brand. It's about building one. That means:
- Creating a community, building a story people connect with, showing up in culture, not just in campaigns.
- You'll operate with an entrepreneurial mindset - owning both the thinking and the doing.
- This is a rare opportunity to build something from the ground up, with the backing, scale, and capability to make it big.
Responsibilities
- Lead the creation and launch of a new snacking brand—from shaping the idea to bringing it to life in market.
- Build a brand from day one by creating a distinctive brand platform that connects with real people and reflects where food culture is heading.
- Understand your audience deeply—their motivations, needs and behaviours—and build a brand people relate to, not just recognise.
- Create a community of people who love and advocate for the brand, using social, creators and communities to drive credibility, trial and talkability, and spotting cultural moments to act on fast.
- Lead end-to-end campaign development, delivering high-impact creative and bringing ideas to life at pace in collaboration with agencies and internal teams.
- Track performance and continuously optimise.
- Partner with commercial teams to land strong in-market execution and translate brand strategy into customer and channel plans, identifying opportunities for innovation and expansion.
- Combine strategy, creativity and execution in one role, operating with a start‑up mentality backed by scale.
Qualifications
- Marketing experience (FMCG or consumer brands preferred).
- Creative excellence – strong potential in developing and delivering best in class marketing & shopper campaigns.
- Social and culture savvy with a digital‑first mindset.
- Insight & Analytical skills – confident with data and financials and able to translate those into actionable brand recommendations.
- An entrepreneurial, ownership mindset.
- Excellent cross‑functional collaboration.
- Proven ability to deliver innovation to market.
- Experience launching or growing brands is a plus.
Why Join Us?
We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.
Brand Manager (Consumer Foods) in Reading employer: PepsiCo, Inc.
At PepsiCo UK, we pride ourselves on being a leading employer that fosters creativity and innovation in the heart of Reading. Our vibrant work culture encourages entrepreneurial thinking, allowing you to build impactful brands while enjoying competitive salaries, flexible working arrangements, and extensive benefits. With a strong commitment to employee wellbeing and career development, we provide a unique opportunity to grow within a company recognised as a Top Employer for 14 consecutive years.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager (Consumer Foods) in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PepsiCo, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PepsiCo, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PepsiCo, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PepsiCo, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager (Consumer Foods) in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PepsiCo, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PepsiCo, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about PepsiCo, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PepsiCo, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PepsiCo, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PepsiCo, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
