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- Tasks: Lead product strategy and innovation for a dynamic appliance portfolio.
- Company: Join SodaStream, a leader in sustainable consumer products.
- Benefits: Flexible remote work, competitive salary, and a chance to make an impact.
- Why this job: Shape the future of consumer-led innovation and sustainability.
- Qualifications: Master's degree in marketing and 7+ years in product innovation.
- Other info: Collaborative environment with opportunities for global teamwork.
The predicted salary is between 36000 - 60000 £ per year.
As a key member of the Global Appliances Category Team, you will own the end-to-end lifecycle of a strategic range within our appliance portfolio. You’ll drive product strategy, define roadmaps, and collaborate cross-functionally to deliver exceptional products that meet customer needs and exceed market expectations. This role is designed for a strategic marketer who wants to shape the future growth of the category, translating insights into disruptive, consumer-led innovation pipeline. Are you ready to make the world Drink Better? This role requires strong collaboration across global and local teams, working with R&D, Markets, Commercialization, Insights, Design, Supply Chain, and PepsiCo brand teams.
Responsibilities:
- Develop and execute the product strategy for the appliances category across multiple markets.
- Lead consumer and market research to identify trends, pain points, and opportunities.
- Define product requirements and prioritize features based on impact and feasibility.
- Collaborate with R&D, design, supply chain, and marketing teams to bring products to market.
- Monitor product performance and iterate based on customer feedback and data.
- Own pricing, positioning, and go-to-market strategies for new launches.
Qualifications:
- Master degree in marketing, Business Administration or related field.
- >7 years marketing experience in product & innovation — ideally in FMCG or Appliances.
- Experience in energy drinks or functional hydration is a plus.
- Consumer-centric mindset, with a deep passion to understand consumer behavior.
- Strong strategic acumen with a bias for action and experimentation turning insights into winning ideas.
- A team player who loves to work in a fast-paced culturally diverse, collaborative matrix organization.
- Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively at all levels of the organization.
- Passion for sustainability, wellness, and consumer-led disruption.
- Happy to travel / work flexibly in a remote team set-up.
SodaStream: Innovation Marketing Manager (Maternity Leave replacement) employer: PepsiCo Deutschland GmbH
Contact Detail:
PepsiCo Deutschland GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SodaStream: Innovation Marketing Manager (Maternity Leave replacement)
✨Tip Number 1
Network like a pro! Reach out to current or former employees at SodaStream on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into their products and market trends. Show us you know what makes SodaStream tick and how you can contribute to their mission of making the world Drink Better!
✨Tip Number 3
Practice your storytelling skills! We want to hear about your past experiences in a way that highlights your strategic thinking and consumer-centric mindset. Make it engaging and relevant to the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team.
We think you need these skills to ace SodaStream: Innovation Marketing Manager (Maternity Leave replacement)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Innovation Marketing Manager role. Highlight your strategic marketing experience and any relevant projects that showcase your ability to drive product strategy and innovation.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about consumer-led innovation and how your background makes you the perfect fit for our team. Don’t forget to mention your love for sustainability and wellness!
Showcase Collaboration Skills: Since this role involves working with various teams, make sure to highlight your collaboration skills in your application. Share examples of how you've successfully worked cross-functionally in the past to bring products to market.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team!
How to prepare for a job interview at PepsiCo Deutschland GmbH
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand SodaStream's product range and their unique selling points. Familiarise yourself with recent innovations and how they align with consumer trends. This will show your passion for the brand and your readiness to contribute to their mission of making the world Drink Better.
✨Showcase Your Strategic Mindset
Prepare examples from your past experience where you've successfully developed and executed product strategies. Highlight how you identified market opportunities and translated insights into actionable plans. This will demonstrate your strategic acumen and ability to drive innovation in a fast-paced environment.
✨Emphasise Collaboration Skills
Since this role requires working closely with various teams, be ready to discuss how you've effectively collaborated across departments in previous roles. Share specific instances where your teamwork led to successful product launches or improvements, showcasing your ability to influence and communicate at all levels.
✨Passion for Consumer-Centric Innovation
Express your enthusiasm for understanding consumer behaviour and how it drives product development. Discuss any relevant research you've conducted or insights you've gathered that could inform product strategy. This will highlight your consumer-centric mindset and commitment to delivering exceptional products.
