At a Glance
- Tasks: Lead creative brand strategies and develop innovative products for Walkers crisps.
- Company: Join PepsiCo UK, home of beloved snacks like Walkers and Doritos.
- Benefits: Enjoy a competitive salary, bonus, flexible working, and wellness perks.
- Other info: Exciting opportunity with potential for career growth in a top employer.
- Why this job: Make an impact on a national icon and shape the future of Walkers.
- Qualifications: Experience in brand management with a passion for understanding consumer needs.
The predicted salary is between 54000 - 66000 £ per year.
Overview
At Pepsi Co UK, we’reproud to make some of the nation’sfavouritesnacks and drinks—like Walkers, Quaker, Doritos, Pipers, and Monster Munch.
With sites across the UK, including our Quaker mill in Cupar and Doritos factory in Coventry, we’realso home to one of the world’s largest crisp factories in Leicester.
Join us to work on Britain’s most loved crisp brand and create millions of smiles for everyone!
Every time someone opens a bag of Walkers, they’re opening a bag of brilliant British culture.
You see, since 1948 we’ve been transforming humble potatoes into the most delicious crisps – and a national icon.
The crunch, the flavour, the shape, the sound, the mmmmm... and the much-talked about adverts make Walkers the nation’s favourite and most irresistible crisps brand.
This Walkers Brand Manager role is as much about creativity as it is about sharp commercial thinking, with a blend of communications development, product innovation and commercial ownership.
This is a hugely exciting moment to land the strategies and major ‘do-differents’ in 2026 for the Core Walkers brand.
Please note that this is a 9-month fixed-term contract, with the possibility of an extension.
Responsibilities
- Champion human-centricity across everything we do, with ongoing curiosity for understanding real people and how we can meet their needs better.
- Lead & develop Walker’s Shopper proposition, landing our brand with impact at the point of purchase.
- Lead project teams to develop new product innovation. Working closely with cross-functional partners to land impactfully in market.
- Brief and lead packaging design development including on-pack promotions.
- Champion brand/project performance analysis and work with key stakeholders to unlock commercial opportunities and address challenges.
- Lead campaign evaluation and learning implications.
- Manage total project A&M budget and regularly report and under/ over-spends.
Qualifications
- We are looking for an experienced brand manager who is passionate about understanding people and unlocking ideas.
- Someone with excellent cross-functional collaboration to execute projects.
- You have creative curiosity – always looking for the most impactful way to execute ideas & campaigns.
- You are confident with data and financials and can translate those into actionable brand recommendations.
- Great judgment, flexibility and resilience are key qualities for this role.
Why Join Us?
- competitive salary
- bonus
- car allowance
- flexible working
- critical illness cover
- discounted gym memberships
- enhanced parental leave
- electric car schemes
Our commitment to wellbeing and career growthmakesus a Top Employer for 14years.
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Walkers Brand Manager (FTC) in Reading employer: PepsiCo Deutschland GmbH
PepsiCo Deutschland GmbH is an exceptional employer, offering a dynamic work environment in Skelmersdale where innovation and teamwork thrive. With a strong commitment to employee growth, we provide comprehensive training and development opportunities, ensuring that our team members can advance their careers while contributing to a culture of inclusivity and respect. Join us to be part of a company that values your contributions and supports your professional journey.
StudySmarter Expert Advice🤫
We think this is how you could land Walkers Brand Manager (FTC) in Reading
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Walkers Brand Manager (FTC) in Reading
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at PepsiCo Deutschland GmbH from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at PepsiCo Deutschland GmbH specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at PepsiCo Deutschland GmbH
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at PepsiCo Deutschland GmbH, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show PepsiCo Deutschland GmbH you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure PepsiCo Deutschland GmbH that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for PepsiCo Deutschland GmbH, so think on your feet and don't hesitate to showcase your creativity!
