At a Glance
- Tasks: Lead the energy strategy and develop innovative marketing initiatives in the UK.
- Company: Join a top employer with a commitment to wellbeing and career growth.
- Benefits: Competitive salary, bonus, flexible working, and extensive benefits package.
- Other info: Collaborative environment with opportunities for personal and professional development.
- Why this job: Make a real impact on brand strategy and connect with cultural conversations.
- Qualifications: Strong consumer understanding, analytical skills, and project management experience required.
The predicted salary is between 60000 - 75000 € per year.
The role will be responsible for leading the energy strategy in the UK. They will develop calendar initiatives, partnering with the sector & IB teams. They will need to create assets, working with Insights teams and bottlers to understand consumer need. The candidate will also lead the TCP agenda, ensuring we have effective media and plans in place. They will play a key role in helping to drive bottler alignment to our plans and ensuring BTL activity is coordinated with ATL. The role will be expected to contribute to key business processes (ICP, TCP planning, Comms development). The role will also be responsible for helping to manage, plan and monitor our A&M spend.
Responsibilities
- Support the Marketing Director with delivery of energy strategy and brand calendars.
- Lead development of set initiatives in the calendar, creating and delivering programmes.
- Lead and develop effective and compelling TCP and media plans.
- Leading Insights plan and implement learnings into campaign development.
- Lead digital and OOH content production.
- Leading artwork, key visual and shopper toolkit development and handover.
- Lead Influencer strategy and implementation.
- Lead “Live Nation partnership”, including festival and sampling activation.
- Lead social media strategy, content development and activation.
- Understand and represent needs of our bottlers and help build initiatives into our plans.
- Working collaboratively with the bottler to create selling materials.
- Shape perfect portfolio from a consumer/shopper needs perspective, NRM and PPA considerations.
- Lead A&M in the UK.
- Lead performance management including recommending course correction and actions.
- Lead key projects through the Gate Stage process, representing needs of PEP and the bottler.
Qualifications
- Strong consumer understanding and brand building skills - understanding consumer insights to help build stronger activations & campaigns.
- Analytical skills – create robust analysis and meaningful insights to drive actions and highlight opportunities.
- Commercially savvy – knowing the commercial basics to work independently with the Carlsberg Britvic brand managers.
- Project management – proven track record of managing multiple projects in a fast moving and ever‑changing environment (ideally FMCG) with maturity and foresight to cope with input and changes.
- Experience of engaging and leading cross‑functional teams, internal and external partners.
- Leading external agencies to develop and deliver winning marketing plans & content.
- Budget Management experience.
Key Behaviours
- Proactive approach and can‑do attitude – a real self‑starter with the ability to manage multiple complex and hands‑on projects.
- Strong bias to action with proven track record to overcome challenges and issues.
- Innovative / curious / comfortable challenging status quo & bringing creativity to problem‑solving.
- Fluent in digital & social media, displaying passion to ensure our brands are connected into cultural conversations.
- Collaborative and ONE TEAM approach – high‑capacity leadership to influence others, encourage teamwork, and build strong relationships to get things done.
- Excellent communication skills – engage and influence stakeholders, with an aptitude to galvanize teams and get buy in across organisation.
- Demonstrates a sense of passion, enjoyment and pride about their work to inspire others.
- Time management – strong time management skills and ability to prioritise & focus to get things done fast.
Why Join Us?
We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.
Equal Opportunities
We’re an equal opportunity employer, committed to the Equality Act 2010. We welcome applicants from all backgrounds and will provide any necessary adjustments to support you through the recruitment process.
Senior Brand Manager, Energy UK in Reading employer: PepsiCo Deutschland GmbH
Join a dynamic team as a Senior Brand Manager in the heart of the UK energy sector, where your innovative spirit and strategic mindset will thrive. We pride ourselves on fostering a collaborative work culture that champions employee wellbeing and growth, offering competitive salaries, flexible working arrangements, and a comprehensive benefits package. With a strong commitment to diversity and inclusion, we ensure that every voice is heard and valued, making us a top employer for over 14 years.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager, Energy UK in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their energy strategy and be ready to discuss how your skills align with their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be clear about what you bring to the table and how you can help drive their brand initiatives. A confident and concise introduction can make a lasting impression.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Senior Brand Manager, Energy UK in Reading
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in brand management and energy strategy. We want to see how your skills align with the role, so don’t hold back on showcasing your relevant achievements!
Showcase Your Analytical Skills:Since the role requires strong analytical skills, include examples of how you've used data to drive marketing decisions. We love seeing candidates who can turn insights into action, so make it clear how you’ve done this in the past.
Highlight Your Project Management Experience:This position involves managing multiple projects, so be sure to mention your project management experience. We’re looking for someone who can juggle tasks effectively, so share specific examples of how you’ve successfully managed complex projects.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at PepsiCo Deutschland GmbH
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understand how the energy strategy fits within the broader market context. This will help you speak confidently about how you can contribute to their goals.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples where you've used data to drive marketing decisions. Highlight your ability to create robust analyses that lead to actionable insights, especially in fast-paced environments like FMCG.
✨Demonstrate Project Management Prowess
Share stories of how you've successfully managed multiple projects simultaneously. Emphasise your maturity and foresight in handling changes and challenges, which is crucial for a Senior Brand Manager role.
✨Emphasise Collaboration and Communication
Illustrate your experience in leading cross-functional teams and working with external partners. Highlight your communication skills and how you've galvanised teams to achieve common goals, as this is key for driving alignment with bottlers and stakeholders.
