Personalization-Driven Audience Activation & Media Lead in Reading
Personalization-Driven Audience Activation & Media Lead

Personalization-Driven Audience Activation & Media Lead in Reading

Reading Full-Time 36000 - 60000 Β£ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead audience activation strategies and collaborate on personalised media campaigns.
  • Company: Top food and beverage brand in the UK with a focus on innovation.
  • Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
  • Why this job: Shape media strategies that resonate with audiences and drive engagement.
  • Qualifications: Bachelor's degree in media strategy and strong communication skills required.
  • Other info: Join a dynamic team passionate about creativity and consumer connection.

The predicted salary is between 36000 - 60000 Β£ per year.

A leading food and beverage company in the United Kingdom is seeking a Media Strategy/Audience Activation Strategy Expert to lead communication planning for audience strategy. The role involves collaboration with marketing experts to identify personalization opportunities and curate personalized media activations.

A Bachelor's degree in media strategy and strong communication skills are required. The ideal candidate will also have experience in analytics and insights, along with a proficiency in Microsoft suite.

Personalization-Driven Audience Activation & Media Lead in Reading employer: PepsiCo Deutschland GmbH

As a leading food and beverage company in the United Kingdom, we pride ourselves on fostering a dynamic work culture that values creativity and collaboration. Our employees enjoy comprehensive benefits, including professional development opportunities and a supportive environment that encourages personal growth. Join us to be part of a team that is dedicated to innovation and making a meaningful impact in the industry.
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Contact Detail:

PepsiCo Deutschland GmbH Recruiting Team

StudySmarter Expert Advice 🀫

We think this is how you could land Personalization-Driven Audience Activation & Media Lead in Reading

✨Tip Number 1

Network like a pro! Reach out to folks in the food and beverage industry, especially those who work in media strategy. A casual chat can lead to insider info about job openings or even a referral.

✨Tip Number 2

Show off your skills! When you get the chance to meet potential employers, bring along examples of your past work in audience activation and media strategies. It’s all about demonstrating how you can add value.

✨Tip Number 3

Stay updated on trends! Keep an eye on the latest developments in media strategy and personalization. This will not only help you in interviews but also show that you're genuinely interested in the field.

✨Tip Number 4

Apply through our website! We’ve got loads of opportunities waiting for you. Plus, applying directly shows your enthusiasm and commitment to joining our team.

We think you need these skills to ace Personalization-Driven Audience Activation & Media Lead in Reading

Media Strategy
Audience Activation
Communication Skills
Personalisation Opportunities
Analytics
Insights
Microsoft Suite Proficiency
Collaboration

Some tips for your application 🫑

Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the role of Media Strategy/Audience Activation Strategy Expert. Highlight any relevant projects or achievements that showcase your expertise in personalization and media activations.

Craft a Compelling Cover Letter: Use your cover letter to tell us why you're the perfect fit for this role. Share specific examples of how you've successfully collaborated with marketing teams and utilised analytics to drive audience engagement.

Showcase Your Communication Skills: Since strong communication skills are a must, ensure your application is clear, concise, and free of jargon. We want to see how you can convey complex ideas simply and effectively.

Apply Through Our Website: We encourage you to apply directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves. Plus, it shows us you're keen on joining our team!

How to prepare for a job interview at PepsiCo Deutschland GmbH

✨Know Your Audience

Before the interview, research the company’s target audience and their media consumption habits. This will help you demonstrate your understanding of audience activation strategies and how they can be tailored for personalization.

✨Showcase Your Analytical Skills

Be prepared to discuss specific examples where you've used analytics to drive media strategy. Highlight any tools or methodologies you've employed to gather insights, as this will show your proficiency in analytics, which is crucial for the role.

✨Master the Microsoft Suite

Since proficiency in the Microsoft suite is a requirement, brush up on your skills with Excel, PowerPoint, and Word. Be ready to discuss how you've used these tools in past roles to create presentations or analyse data effectively.

✨Collaborative Mindset

This role involves working closely with marketing experts, so be sure to highlight your teamwork experiences. Share examples of successful collaborations and how you’ve contributed to achieving shared goals, especially in media planning.

Personalization-Driven Audience Activation & Media Lead in Reading
PepsiCo Deutschland GmbH
Location: Reading

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