At a Glance
- Tasks: Lead brand transformation and drive innovation in food and meal occasions.
- Company: Join PepsiCo, a leader in food culture and innovation.
- Benefits: Competitive salary, bonus, flexible working, and extensive benefits.
- Other info: Top Employer for 14 years, focused on wellbeing and career growth.
- Why this job: Make a real impact on iconic brands enjoyed by millions.
- Qualifications: Experience in consumer strategy and brand innovation in FMCG.
The predicted salary is between 60000 - 80000 £ per year.
Join us at PepsiCo – where you can Dare for Better. At PepsiCo, we’re reimagining how people connect with food — creating brands that are not only loved, but truly relevant in today’s evolving food culture. This is an opportunity to play a pivotal role in that journey — transforming how our brands show up beyond traditional categories and unlocking new growth through insight-led innovation.
You’ll be part of a business where your ideas matter, where you’ll work at pace with passionate teams, and where you’ll have the opportunity to make a tangible impact on iconic brands enjoyed by millions every day.
Lead the transformation of our brands beyond traditional packaged snacks into broader food and meal occasions by driving demand-led innovation. This role brings together consumer insight, brand strategy, and commercialisation to unlock growth opportunities across Ready-to-Eat, Ready-to-Cook and Away-from-Home channels — ensuring our brands remain relevant, distinctive and connected to evolving consumer needs.
Responsibilities- Identify consumer demand moments and unmet needs across meal occasions (in-home and out-of-home).
- Translate insights into clear strategic platforms for brand growth and expansion.
- Define opportunities across Ready-to-Eat, Ready-to-Cook and Away-from-Home with a clear right-to-win for our brands.
- Build future-facing, consumer-led brand extensions and sub-brand architecture.
- Partner with cross-functional teams to develop and commercialise winning product solutions.
- Ensure all innovation is scalable, commercially viable and aligned to consumer needs.
- Lead the development of integrated, 360° communication strategies, adapting global assets for the UK market.
- Ensure consistent, compelling brand messaging aligned to strategy.
- Lead Away-from-Home strategy and activation, delivering engaging and impactful brand experiences.
- Develop an end-to-end playbook for consistent brand activation across channels and key events.
- Collaborate closely with sales teams to support execution and external sell-in.
- Establish clear success metrics and track performance, providing insights and recommendations to optimise impact.
- Significant experience in consumer strategy, brand innovation, or marketing within FMCG or food & beverage.
- Proven ability to lead cross-functional teams and deliver consumer-led innovation at scale.
- Strong understanding of consumer insight, brand development and commercial delivery.
- Experience working with Away-from-Home channels or brand activations is advantageous.
- Strategic mindset with strong storytelling and influencing skills.
- Passion for food, culture and driving brand relevance through innovation.
We offer a competitive salary, bonus, car allowance, flexible working, and a wide range of benefits—from critical illness cover and discounted gym memberships to enhanced parental leave and electric car schemes. Our commitment to wellbeing and career growth makes us a Top Employer for 14 years running.
Marketing Senior Manager in Reading employer: PepsiCo Deutschland GmbH
PepsiCo Deutschland GmbH is an exceptional employer, offering a dynamic work environment in Skelmersdale where innovation and teamwork thrive. With a strong commitment to employee growth, we provide comprehensive training and development opportunities, ensuring that our team members can advance their careers while contributing to a culture of inclusivity and respect. Join us to be part of a company that values your contributions and supports your professional journey.
