At a Glance
- Tasks: Drive growth in the Savoury Snacks category through strategic planning and market analysis.
- Company: Join PepsiCo, a leader in the snack industry with a focus on innovation.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Collaborative culture with opportunities for personal and professional growth.
- Why this job: Make an impact by shaping category strategies and engaging with key customers.
- Qualifications: Experience in Category Management and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
We are seeking a Category Manager to join us working with a number of key customers within the Impulse channel. The incumbent will be responsible for implementing the multi-year strategy to develop the Savoury Snacks category and disproportionately grow the sales of PepsiCo’s portfolio of brands. This is a critical role that will work closely with the relevant Commercial teams as part of a matrix organisation to represent the voice of the category, talk confidently about the latest trends and to keep the business up to date on the external landscape.
Responsibilities
- Category Development: develop comprehensive ‘category action plans’ that are aligned to the multi-year strategy and AOP objectives. This includes conducting market analysis, assessing competitive landscape and identifying growth opportunities.
- Assortment Planning: collaborate with the Perfect Store, Sales and Marketing teams to determine the optimal assortment for the category. Analyse sales data, consumer trends and customer feedback to make informed decisions.
- Customer Engagement: establish and maintain strong relationships with the priority customers to ensure that PepsiCo is a credible category partner, particularly during the range review process.
- Activation & Planning: develop recommendations for the category to drive sales and maximize profitability. Collaborate with Marketing, Shopper Marketing and Sales to execute promotional and brand campaigns effectively (e.g. events).
- Performance Analysis: track and analyse the key performance metrics, such as sales, distribution and rate of sale. Identify areas for improvement and implement course‑correction tactics to drive continuous growth.
- Cross‑Functional Collaboration: work closely with various internal and external teams to collaborate on NPD launches, campaigns, promotional activities and other initiatives.
- Market Trends Monitoring: stay informed about industry trends, consumer preferences, and competitor activities. Use insights to adapt category strategies and stay ahead of market changes.
Qualifications
- Previous experience working within Category Management or related functions.
- Practical experience of category‑first or ‘triple‑win’ thinking is a must.
- Strong analytical skills with proficiency in data analysis tools and techniques.
- Excellent communication and interpersonal skills.
- Has strong business acumen.
- Demonstrates ‘end‑to‑end’ thinking & thought‑leadership.
- Presents complex information & recommendations in a simplified, yet compelling manner.
- Clearly articulates the business impact (i.e. connects the insights, actions & implications).
- Ability to build strong relationships with internal and external stakeholders.
- Proven track record of implementing successful strategies.
- Ability to work independently and collaboratively in a fast‑paced environment.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and other relevant applications.
Category Management Sr Analyst in Reading employer: PepsiCo Deutschland GmbH
PepsiCo is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration are at the forefront. As a Category Management Sr Analyst, you will have access to extensive professional development opportunities and be part of a team that values your insights and contributions in driving the Savoury Snacks category forward. Located in a vibrant area, our workplace offers a supportive environment that encourages personal growth and celebrates success, making it an ideal place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Category Management Sr Analyst in Reading
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their products and market position, especially in the Savoury Snacks category. This will help you speak confidently about how you can contribute to their goals.
✨Tip Number 3
Showcase your analytical skills! Be ready to discuss how you've used data analysis in past roles to drive decisions. Bring examples of how you've identified growth opportunities or improved performance metrics.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team and contributing to our success.
We think you need these skills to ace Category Management Sr Analyst in Reading
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Category Management Sr Analyst. Highlight your experience in category management and any relevant achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about the Savoury Snacks category and how your skills can help us grow. Keep it engaging and make sure to connect your experiences to the responsibilities outlined in the job description.
Showcase Your Analytical Skills:Since this role requires strong analytical skills, don’t shy away from showcasing your proficiency in data analysis tools. Include specific examples of how you've used data to drive decisions or improve performance in previous roles. We love numbers that tell a story!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter family!
How to prepare for a job interview at PepsiCo Deutschland GmbH
✨Know Your Category Inside Out
Before the interview, dive deep into the Savoury Snacks category. Familiarise yourself with current trends, key competitors, and market dynamics. This will not only help you answer questions confidently but also demonstrate your genuine interest in the role.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data analysis to drive category growth in the past. Bring along any relevant metrics or case studies that highlight your ability to assess market opportunities and make informed decisions.
✨Build Rapport with the Interviewers
Establishing a connection with your interviewers is crucial. Use your interpersonal skills to engage them in conversation, ask insightful questions about their experiences, and show that you can be a collaborative partner in the role.
✨Prepare for Scenario-Based Questions
Expect questions that require you to think on your feet, such as how you would handle a sudden shift in consumer preferences. Practise articulating your thought process clearly and concisely, showcasing your end-to-end thinking and strategic mindset.
