Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead performance marketing strategy across paid social and search in the UK and Europe.
- Company: Join SodaStream, the top sparkling water brand committed to sustainability.
- Benefits: Hybrid working, competitive salary, and a chance to make a real impact.
- Other info: Collaborative environment with opportunities for growth and learning.
- Why this job: Own multi-million-pound media budgets and drive innovative marketing strategies.
- Qualifications: 5+ years in paid social/search; strong analytical skills and creative testing experience.
The predicted salary is between 60000 - 80000 £ per year.
Overview
SodaStream is the world’s number one sparkling water brand and a global leader in at‑home beverage solutions, sold in over 46 countries. Driven by a mission to reduce single‑use plastic, we help consumers drink more sustainably. As part of the PepsiCo family, we support the PepsiCo Positive (pep+) agenda, putting people and planet first.
We are looking for an experienced, hands‑on Performance Marketing Lead to own performance media strategy and execution across paid social and paid search in the UK and selected European markets. This is a senior hands‑on role with ownership of multi‑million‑pound media budgets in highly competitive DTC environments. Reporting into the Global Head of Performance Marketing, you will work closely with local marketing teams across the UK and selected European markets to ensure performance media activity aligns with through‑the‑line plans and local marketing priorities. You will be accountable for how media investment performs day to day, combining strong in‑platform execution, rigorous testing, and close collaboration with creative teams to maximise the impact of media spend.
Responsibilities
- Performance Media and Investment
- Own performance media strategy across the UK and selected European markets
- Translate commercial and marketing objectives into paid social and paid search strategies
- Lead hands‑on activation, optimisation, forecasting, and pacing
- Own allocation and performance of multi‑million‑pound media budgets
- Creative Performance and Testing
- Partner closely with creative and marketing teams to shape content for platform
- Brief clear, insight‑led creative requirements based on performance data
- Drive high‑volume creative testing, continuously refreshing assets across formats, hooks, and messaging
- Use performance learnings to inform creative iteration and scaling decisions
- Measurement, Optimisation and Learning
- Define KPIs and success metrics across channels and markets
- Analyse funnel performance and media effectiveness to identify optimisation opportunities
- Work closely with analytics or data partners to support reliable tracking and reporting, including GA4 and platform signals
- Champion a strong test‑and‑learn culture
- Collaboration and Market Alignment
- Work closely with local marketing teams to support end‑to‑end marketing plans
- Collaborate with European and global teams to share learnings and align on best practices
- Stay ahead of platform updates and industry trends
Qualifications
- 5+ years of hands‑on experience in paid social and paid search within DTC‑first or high‑growth e‑commerce businesses; experience in established global FMCG, small domestic appliances or subscription‑based businesses desirable
- Demonstrated multi‑market experience, with UK and ideally across Europe
- Experience managing large‑scale media budgets
- Strong analytical capability with a solid understanding of incrementality and attribution frameworks, and the ability to turn data into action
- Extensive experience briefing and testing creative for performance, including high‑volume creative testing
- Additional European language skills are a bonus
Performance Marketing Lead – UK & Europe (Maternity cover) employer: PepsiCo Deutschland GmbH
Contact Detail:
PepsiCo Deutschland GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Lead – UK & Europe (Maternity cover)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and engage with professionals on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission, especially around sustainability, and think about how your experience aligns with their goals. We want you to show them you’re not just a fit for the role, but for the team too!
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online platforms to refine your answers. We suggest focusing on your hands-on experience with performance media strategies, as that’s going to be key for this role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Performance Marketing Lead – UK & Europe (Maternity cover)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Performance Marketing Lead role. Highlight your experience with paid social and search, especially in DTC environments. We want to see how your skills align with our mission at SodaStream!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about reducing single-use plastic and how your marketing expertise can help us achieve our goals. Keep it engaging and relevant to the role.
Showcase Your Analytical Skills: Since this role involves managing multi-million-pound media budgets, make sure to highlight your analytical capabilities. Share examples of how you've used data to drive performance and optimise campaigns in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you into our system quickly. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at PepsiCo Deutschland GmbH
✨Know Your Numbers
As a Performance Marketing Lead, you'll be handling multi-million-pound media budgets. Brush up on your analytical skills and be ready to discuss how you've optimised budgets in the past. Prepare specific examples of campaigns where you maximised ROI and how you measured success.
✨Showcase Your Creative Collaboration
This role requires close collaboration with creative teams. Think of instances where your insights led to impactful creative decisions. Be prepared to discuss how you’ve briefed creative teams based on performance data and the results that followed.
✨Stay Ahead of Trends
The digital marketing landscape is always changing. Research the latest trends in paid social and search, especially within the DTC space. Bring up recent platform updates or case studies during your interview to show you're proactive and knowledgeable.
✨Demonstrate Multi-Market Experience
With responsibilities across the UK and Europe, highlight your experience in managing campaigns in different markets. Share specific challenges you faced and how you adapted strategies to fit local preferences while still aligning with global objectives.