At a Glance
- Tasks: Lead the execution of the Savoury Snacks portfolio strategy and drive growth.
- Company: Join PepsiCo, a global leader in the FMCG industry with a dynamic culture.
- Benefits: Competitive salary, career development opportunities, and a collaborative work environment.
- Other info: Work in a fast-paced environment with excellent career growth potential.
- Why this job: Shape the future of iconic brands and make a real impact in the market.
- Qualifications: 7-10+ years in Category Management with strong analytical and communication skills.
The predicted salary is between 60000 - 80000 £ per year.
Overview
The Perfect Store Lead is a senior role within the DX Category Leadership team, owning the end-to-end execution agenda for the Savoury Snacks portfolio across the Organised Trade channel. The role represents the voice of the channel and customer, shaping a coherent multi-year category strategy that delivers disproportionate growth for PepsiCo. It translates the long-term category vision and brand strategies into clear ‘Picture of Success’ blueprints; format-specific playbooks that define what ‘great’ execution looks like in-store. Operating at the centre of a complex matrix, the role partners closely with Sales, Insights, RGM, Marketing, Supply Chain and Commercialisation to shape the medium-term operating plans (e.g. AOP, JBP) and execute with excellence.
Responsibilities
- Category Leadership: Update and own deployment of the Category Vision & Growth Story (e.g. Discovery Days). Translate insight into clear growth priorities by sub-channel and customer.
- Portfolio Strategy, NPD & Differentiation: Influence innovation calendar to enable channel and customer agendas. Ensure innovation is strategically differentiated and shopper-led. Manage network portfolio and define clear portfolio roles (using Growth Navigator). Balance core growth, premiumisation and incremental innovation.
- NPD Strategic Inputs & Performance: Input G2 rate of sale assumptions and G3 distribution targets for NPD. Ensure pipeline is aligned to Category Vision and Growth Navigator strategies. Monitor NPD performance vs. G2 targets (e.g. ROS, distribution, incrementality).
- ‘Pictures of Success’ & Selling Stories: Co-create brand selling stories with Marketing. Update ‘Pictures of Success’ to define what ‘great execution’ looks like in-store. Support Sales with clear execution vision by sub-channel and customer.
- Execution Metrics & Tracking: Set channel and customer execution KPI targets (AOP). Track delivery via GCC R&A and drive corrective action.
Qualifications
- 7-10+ years working within Category Management or Commercial functions within FMCG.
- Direct omnichannel experience is preferred.
- Proven examples of category-first or ‘triple-win’ leadership is a must.
- Management of a small team; excellent stakeholder management within a matrix organisation.
- Track record of translating strategic initiatives into operational proposals to grow the category.
- Fluency with complex data sources (e.g. Nielsen, Kantar).
- Proficiency in Microsoft Office Suite (Excel, PowerPoint).
Skills & Behaviours
- Strong analytical skills with proficiency in data analysis tools and techniques.
- Excellent communication and interpersonal skills (e.g. storytelling, persuasive narratives).
- Presents complex information and recommendations in a simplified, yet compelling manner.
- Clearly articulates the business impact (i.e. connects the insights, actions & implications).
- Has strong business acumen (across Commercial, Finance & Operations).
- Demonstrates ‘end-to-end’ thinking and thought‑leadership (i.e. future-fit).
- Ability to build strong senior-level relationships with internal and external stakeholders.
- Proven track record of influencing and implementing successful multi-year strategies.
- Ability to work independently and collaboratively in a fast‑paced environment.
Perfect Store Controller employer: PepsiCo Deutschland GmbH
PepsiCo is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration are at the forefront. As a Perfect Store Controller, you will have the opportunity to shape category strategies and drive significant growth within the Savoury Snacks portfolio, all while benefiting from comprehensive professional development programmes and a supportive team environment. Located in a vibrant area, our workplace encourages creativity and offers unique advantages such as flexible working arrangements and access to industry-leading resources.
StudySmarter Expert Advice🤫
We think this is how you could land Perfect Store Controller
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and strategies, especially in the FMCG space. This will help you tailor your answers and show that you’re genuinely interested in the role and the company.
✨Tip Number 3
Practice your storytelling skills! When discussing your experience, frame it in a way that highlights your achievements and how they relate to the role of Perfect Store Controller. Use the STAR method (Situation, Task, Action, Result) to keep it structured and impactful.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. So, get your application in and let’s make some magic happen!
We think you need these skills to ace Perfect Store Controller
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Perfect Store Controller. Highlight your experience in category management and any relevant achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to tell us why you're the perfect fit for this role. Use it to showcase your understanding of the Savoury Snacks portfolio and how your skills can help shape our category strategy. Keep it engaging and personal!
Showcase Your Analytical Skills:Since strong analytical skills are key for this position, make sure to include examples of how you've used data to drive decisions in your previous roles. We love seeing how you connect insights to actions that lead to growth!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you into our system quickly. Plus, it shows you’re keen on joining StudySmarter!
How to prepare for a job interview at PepsiCo Deutschland GmbH
✨Know Your Category Inside Out
Before the interview, dive deep into the Savoury Snacks portfolio and understand the current market trends. Familiarise yourself with PepsiCo's category vision and growth strategies, so you can confidently discuss how your experience aligns with their goals.
✨Showcase Your Analytical Skills
Prepare to demonstrate your proficiency in data analysis tools. Bring examples of how you've used complex data sources like Nielsen or Kantar to drive category growth. Be ready to explain your thought process and how it led to successful outcomes.
✨Craft Compelling Selling Stories
Think about how you can co-create brand selling stories that resonate with customers. Practice articulating these narratives clearly, focusing on how they connect insights to actionable strategies. This will show your ability to influence and engage stakeholders effectively.
✨Demonstrate End-to-End Thinking
Be prepared to discuss your experience in managing multi-year strategies and how you've translated them into operational proposals. Highlight your ability to work collaboratively across functions and how you've driven execution excellence in a fast-paced environment.
