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For Companies At a Glance
- Tasks: Lead audience strategy and activation for top brands in Europe.
- Company: Join PepsiCo's innovative team focused on personalisation at scale.
- Benefits: Competitive salary, dynamic work environment, and growth opportunities.
- Why this job: Make a real impact by driving personalised media strategies.
- Qualifications: Bachelor's degree in media strategy; experience in CPG is a plus.
- Other info: Collaborative culture with a focus on human-centric media planning.
The predicted salary is between 36000 - 60000 £ per year.
We are PepsiCo Personalization @ Scale experts, driving Connections Personalization from strategy to implementation. As a Media Strategy/Audience Activation Strategy Expert you will lead comms planning in the area of audience strategy set up and activation, working with a portfolio of great brands in partnership with key European markets. If you are familiar with such terms as personalization @scale and DCO, this is a plus!
Responsibilities
- Support Human-centric media calendar planning in partnership with market media and marketing experts
- Identify Personalization opportunities and build action plan
- Govern over audience building for activation
- Curate personalized media activation deployment in partnership with media buying unit
- Unlock new comms personalization opportunities
Qualifications
- Bachelor’s degree or equivalent experience in media strategy required
- Media Strategy experience for CPG is a plus
- Analytics and Insights experience to create and drive strategy
- Consumer research proficiency
- Strong communication and presentation skills
- Demonstrated computer proficiency: Microsoft suite
- Fluent English required
Media Strategy/Audience Activation Strategy Expert employer: PepsiCo Deutschland GmbH
Contact Detail:
PepsiCo Deutschland GmbH Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Strategy/Audience Activation Strategy Expert
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at PepsiCo or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your experience in media strategy and audience activation. This will help you stand out and demonstrate your expertise in a tangible way.
✨Tip Number 3
Practice makes perfect! Get ready for interviews by rehearsing common questions related to media strategy and personalization. The more comfortable you are, the better you'll perform when it counts.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who take the initiative to connect with us directly. It shows you're serious about joining the team and eager to contribute to our exciting projects.
We think you need these skills to ace Media Strategy/Audience Activation Strategy Expert
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Media Strategy/Audience Activation role. Highlight any relevant experience in media strategy, especially in CPG, and don’t forget to mention your familiarity with personalization @ scale!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about media strategy and how your background makes you a perfect fit for our team. Be sure to mention specific examples of your work in audience activation or analytics.
Show Off Your Communication Skills: Since strong communication is key for this role, make sure your application showcases your ability to convey ideas clearly. Whether it’s through your CV, cover letter, or any additional materials, let your personality and professionalism shine through!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at PepsiCo Deutschland GmbH
✨Know Your Media Strategy
Make sure you brush up on your media strategy knowledge, especially in the context of consumer packaged goods (CPG). Be ready to discuss how you've previously developed and executed media strategies, and think about specific examples where you've successfully activated audience segments.
✨Personalisation is Key
Since the role focuses on personalisation @ scale, come prepared with insights on how you've identified personalisation opportunities in past roles. Think about how you can leverage data to create tailored experiences for consumers and be ready to share your action plans.
✨Showcase Your Analytical Skills
Highlight your experience with analytics and insights during the interview. Be prepared to discuss how you've used data to inform your media strategies and how you've measured success. This will demonstrate your ability to drive strategy based on consumer research.
✨Communicate Effectively
Strong communication and presentation skills are crucial for this role. Practice articulating your thoughts clearly and confidently. Consider preparing a brief presentation on a relevant topic to showcase your skills, as this could set you apart from other candidates.